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| News about digital retail commerce |  |
| E-commerce Holiday Update |  |  | | - Apple gadgets lead among mobile shoppers
Consumers who use their mobile phones and tablets to shop and research products are most likely doing so on an Apple gadget, according to research firm RichRelevance. About 92% of all non-desktop online sales in December were done on iPhones, iPads and other iOS-friendly devices. PC Magazine (12/24)       | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! | | Seasonal Trends | | | | - Christmas was merriest for online merchants
U.S. consumers spent about $32 billion shopping online this season, and the e-commerce rush is likely to continue after the holidays, say analysts including Forrester Research's Sucharita Mulpuru. "Online channels will be the bright spot for retailers this year," said Deloitte analyst Alison Paul. The Tennessean (Nashville) (12/25) - Retailers push promotions via e-mail
Retailers have turned to e-mail marketing this holiday season to reach their target audience as online sales dipped moving into December, according to a new survey by Responsys. Retailers sent an average of 5.6 promotional e-mails last week, a 26% increase over last year. InternetRetailer.com (12/22) - More sites tout gift-card exchanges
As the popularity of gift cards grows, so do the number of sites willing to pay cash for unwanted cards and allow visitors to exchange the cards they won't use for ones they will. The eight featured here include Gift Card Granny, which offers up to 92% of the card's value in cash. International Business Times (12/26)  | Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics. | | Resources | | | | - Maximize online post-holiday sales with search and social media
Historically, the days immediately following Christmas have been intense shopping periods for consumers looking to take advantage of sales, return items that weren't quite right or spend gift cards. In a recent post on the Shop.org blog, Head of Research Fiona Swerdlow shares four tips on how to maximize online sales following the Dec. 25 holiday. - Target, Wal-Mart, Macy's and Best Buy score top spots for holiday ads
Last year's best holiday commercials may have been touching and poignant, but for 2011, it's all about the laughs. According to the Retail Advertising and Marketing Association's 2011 Favorite Ads survey, more than 30% of consumers said Target had the best holiday television commercial, followed by Wal-Mart, Macy's and Best Buy -- each playing up the humor of the holidays. The best part? Nearly two in five shoppers said they were actually motivated to shop from a particular retailer because of their commercial. Watch the ads. | | | 
Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual Shop.org endorsements. The news reported in SmartBrief does not necessarily reflect the official position of Shop.org. | This SmartBrief was created for cpgbrokers.data@blogger.com
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- Thursday, December 22, 2011
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