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| December 15, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - How to use Facebook apps to expand your community
 Looking to build a Facebook community? It's worth exploring the many engagement-fostering Facebook applications on the market, writes Andrea Vahl. Apps such as Booshaka, NetworkedBlogs, Post Planner and ContactMe make it easier than ever to engage your users and ensure your page is always full of fresh content. SocialMediaExaminer.com (12/13)
| Leadership Focus | | | | - 5 reasons your firm's PR strategy fails
There are five key mistakes that companies routinely make, leaving their publicity efforts on the rocks, Steve Cody writes. Whether it's using too much jargon, handling every bit of bad news as a major crisis, or simply making off-color jokes, it's important to spot and correct these errors before they drag down your company's public image. Inc.com (12/5) - How to make your workers feel like CEOs
 Bosses need to give their employees a sense of ownership in the projects they undertake, writes Underground Elephant founder Jason Kulpa. "Put employees in your shoes, saddle them with a taste of your responsibility and reward them at the level of which you'd expect to be rewarded," he writes. SmartBrief/SmartBlog on Leadership (12/8) - Innovation is for everyone
Too many workers think they can't innovate unless they work in a lab, writes Ron Ashkenas. Bosses need to fight that mindset and make sure everyone knows they have permission to improve the company's products and processes. "The reality is that everyone has the ability to innovate; and if you can tap into that ability, your organization has a much better chance of success," Ashkenas writes. Harvard Business Review online/HBR Blog Network (12/6) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4.5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Social media still isn't well-aligned with marketing goals, survey finds
Marketers are pouring resources into social media, but are struggling to get serious mileage out of their campaigns, according to a survey by the Chief Marketing Officer Council. The survey found that 17% of marketers say they've successfully integrated social media into their marketing mix, and 20% say their campaigns lack connectivity. Customers say they expect deals, customer support and the ability to connect with customers when they connect with a brand online, the survey finds. MediaPost Communications/Marketing Daily (12/12) - Sensitivity to customers is key in effective content marketing
Customer and market insight are essential and should come foremost in content marketing, Lee Odden writes. Having a first-rate product and providing content online that is continually adjusted to meet consumer interests and needs is also vital if search engine optimization is to be effective in producing sales as well as traffic. TopRankBlog.com (12/12) - Twitter brand-page partners provide innovative content
 The 21 marketers participating in the limited launch of Twitter's brand pages are finding some innovative ways to provide custom content. PepsiCo is inviting users to comment on "The X Factor," Hewlett-Packard is showcasing tweets from followers, GE has a video of "140 Things We Made Yesterday" and movie studios are providing trailers. As PepsiCo digital chief Shiv Singh says, "[Twitter] is starting to take tentative but very interesting steps into being more of a destination instead of just a conversation platform." Advertising Age (tiered subscription model) (12/8) - Twitter redesign gives brands a page of their own: Twitter has unveiled a comprehensive redesign that includes brand pages for advertisers. The pages will allow brands to display logos more prominently and "pin" tweets to the top of their timelines. Selected tweets can automatically expand to display YouTube clips or other content. The network announced 21 initial brand partners, with more pages from nonprofits and individuals said to be upcoming. Advertising Age (tiered subscription model) (12/8)
| SmartNugget | | | |  | | - Coping mechanisms for the holiday traveler
Frequent flier Tom Johansmeyer writes that he has come up with five ways to cope with the stress of traveling during the holidays. "Keep it cool" and "be the nice guy" are his first two bits of advice. "The holidays are stressful enough; don't make it worse," Johansmeyer writes. CheapOAir.com (12/9) | |  |
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