| News about digital retail commerce |  |
 | Make 2012 the year your customer community delivers
Pluck powers social commerce initiatives for companies like Redbox, Whole Foods, Kraft, Nestlé and the NFL. It includes ratings, reviews, forums, galleries, contests, profiles, reputation and more. Our Community Results Blueprint shows you how to capture these brands’ tangible Engagement, Conversion and Advocacy results. | | Online Retail Trends |  |  | | - Retailers ramp up last-minute online discounts
Many retailers deepened their discounts and ramped up promotions for online deals last week, as consumers wrapped up their last-minute online shopping. Overstock offered 45% off on select items, and Shoebuy.com launched a 20%-off deal for customers who enter a code. InternetRetailer.com (12/16)      - Online retail's rise in India
 While officials debate the wisdom of allowing foreign retailers to own a larger share of their businesses in India, the rapid rise of online retail there could make it a moot point for many brick-and-mortar merchants, say some industry watchers. Online retail sales in India are forecast to hit $11.5 billion this year, up from $8 billion in 2010. Business Standard (India) (12/18) - Retailers plan to boost e-commerce staff in 2012
More than half of online retailers plan to boost their e-commerce staff next year, and 51.9% of those that expect to grow will add between two and five employees, according to new research. Most say their most urgent need is for programmers, followed by search-marketing experts. InternetRetailer.com (12/16)  | Earn 3X rewards points when you fly with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - 6 ways to rid your community of social spam
Online communities often get clogged up with social spam and blatant self-promotion, writes Daniel Burstein. It helps to craft explicit rules of conduct for community members, but you'll also have to commit to enforcing them. "Stop performing this task just for a few days or weeks, and you start putting your brand at risk," Burstein writes. MarketingSherpa (12/16)  | COMING SOON: The most valuable e-commerce conference of 2012, ChannelAdvisor Catalyst. Everyone who's anyone in e-commerce will be there. Follow @channeladvisor to find out the Where (hint: not NC) and When for Catalyst 2012 |
 | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
 | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Microsoft speeds pace of ad-exchange intro
The introduction of the "Microhoo" ad exchange between Microsoft, AOL and Yahoo! has been accelerated in response to the exchange working in its first markets and in light of each brand slipping separately. The exchange is intended to compete against Facebook and Google in display advertising. It was only supposed to be in six markets by year's end but has already been rolled out to 15 countries on three continents. The alliance so far is increasing display ad revenue, per Microsoft's Mary Ann Benack. MediaPost Communications/Online Media Daily (12/16)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Gartner 2011 Magic Quadrant for E-Commerce — A Complimentary Report from GSI Commerce
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| Shop.org Spotlight | | | | - Digital gift cards: A retail work in progress
Even in 2011, shoppers' chances of having an easy or pleasant experience purchasing a digital gift card are relatively slim. And online retailers are leaving money on the table by delivering sub-par experiences for customers who want to buy online gift cards. In a recent addition to the Shop.org white paper library, executives from CashStar and RSR discuss why online retailers need to significantly recalibrate online gift card purchase processes by featuring gift cards prominently on the homepage, providing a clear, timely purchase process, and allowing for personalization and a choice of delivery vehicles ranging from email to social media. Download the white paper. - How Guess?, Inc. enhances the customer experience with mobile payments
Mobile payments and the services they enable at the store level can be a powerful and disruptive force in retail. At Retail's BIG Show, January 15-18 in NYC, Michael Relich, Executive Vice President and CIO for Guess?, Inc., joins a panel of experts to review the latest in this rapidly evolving technology and business. Learn more.
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--Shelby Foote,
American historian and novelist  |
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Half of online retailers say their 2011 budget for free shipping promotions is higher than last year. Source: 
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