  | News about digital retail commerce |  |
| Top Story |  |  | | - Online merchants fine-tune sites for the season
Months of planning and testing went into eBags' seemingly small site tweak that lets users rate products on a five-star scale, says co-founder Peter Cobb. The online luggage retailer is one of several merchants that spent a good chunk of the year fine-tuning small changes aimed at boosting holiday sales. The Wall Street Journal (12/23)       | Earn 3X rewards points when you fly with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Online merchants in the U.K. speed up global growth plans
Online retailers in the U.K. are ramping up their international efforts amid forecasts of slowing sales at home, said executives at a recent roundtable. Wiggle.co.uk already does about half its business outside the country, with a site that already offers translations into six languages and is poised to add Chinese and Russian, said executive Martin Talbot. Brand Republic (U.K.) (12/22)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - Retailers resist smartphone shopping apps
With 44% of shoppers owning smartphones, per Nielsen, some brick-and-mortar retailers are resisting applications that allow shoppers to easily compare prices and buy products elsewhere. Amazon.com took it up a notch, offering coupons as an inducement to check prices, forcing Best Buy to match Amazon prices on many items through its own online portals. Other stores, such as Brookstone, designate items as exclusively branded to the store so the apps can't directly compare them. The Wall Street Journal (12/23)  | IT professionals need to find small Active Directory issues before they become large problems and to resolve the problem’s failure point. In this Quest tech brief, see how unattended monitors and Spotlight® on Active Directory complement one another – and how they can speed issue resolution time. Download the brief now! |
 - Dangdang enters China's e-book business
Bigger players are jumping into the e-book business in China, including Dangdang, which launched a library of 50,000 titles. Dangdang began as an online bookseller and has modeled its growth after Amazon. The company expects to launch an e-reader early next year. China Daily (Beijing) (12/22)  | Power your connections and turn fans into real connections when you run technology powered by Buddy Media. Now learn how to drive results with your social posting. Download Buddy Media's free guide for Successful Retail Social Posting. |
 | Logistics is a powerful tool that can save your business time and money, while stimulating growth and leveling the global playing field. And nobody can put logistics to work for your business like UPS—the company and the people who understand the power of logistics better than anyone. Start tapping into logistics by downloading this free guide. |
 | Shop.org Spotlight | | | | - Maximize online post-holiday sales with search and social media
Historically, the days immediately following Christmas have been intense shopping periods for consumers looking to take advantage of sales, return items that weren't quite right or spend those gift cards. In a recent post on the Shop.org blog, Head of Research Fiona Swerdlow shares four tips on how to be prepared on Dec. 26 to maximize online sales following the holiday season. Read more. Shop.org Blog (12/22) - 5 reasons to monitor competitors' pricing
Understanding one's retail competitors requires regular and accurate pricing, promotion, and assortment monitoring. In a recent addition to the Shop.org white paper library, executives from Ugam Interactive outline how to monitor competitors most effectively, including instituting reporting regularity, understanding the frequency, depth and length of competitors' promotions, reviewing historical data in order to forecast future pricing moves, and selecting the right tools to gather and analyze the data. Download the white paper.
| Editor's Note | | | | - SmartBrief will not publish Monday
In observance of Christmas, SmartBrief will not publish Monday. Publication will resume Tuesday. Enjoy the holiday! | | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Thursday, December 22, 2011
- Wednesday, December 21, 2011
- Tuesday, December 20, 2011
- Monday, December 19, 2011
- Friday, December 16, 2011
| | | Lead Editor: Megan Conniff
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