Monday, December 19, 2011

McCormick adds a dollop of social media

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December 19, 2011News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • MillerCoors CEO talks Miller Lite, craft beer
    Tom Long, chief executive of MillerCoors, said the company is introducing a taste-flow can for Miller Lite in the spring, and will "tweak" the brand's taste message "in the context of light beer." He predicts the company's craft beer business will grow 60% in three years, and said, "If we can play really hard in the fastest sector right now, which is craft, which we are doing, and we can do well with Miller Lite, Coors Light and Miller 64, then our company will do quite well." The Wall Street Journal (12/18) LinkedInFacebookTwitterEmail this Story
  • McCormick adds a sprinkle of social media
    Spice company McCormick has introduced two social media applications on Facebook. The Merry Merry Menu Planner lets users post menus that friends and family can comment and vote on; the Big Cookie Share provides tools for creating custom digital cookies, which can be sent to Facebook friends with messages. MediaPost Communications/Marketing Daily (12/17) LinkedInFacebookTwitterEmail this Story
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  Trends 
 
  • Where do your aluminum cans come from?
    Aluminum drink cans start life as part of massive rolls of aluminum sheeting that go through an intricate manufacturing process at Ball Corp. factories around the world. Learn more about the machines that unroll, press, shape, cut and print to turn out more than 100 million cans daily. SmartBrief/SmartBlog on Restaurants (12/19) LinkedInFacebookTwitterEmail this Story
  • Report: U.S. tea market to reach $6.5 billion this year
    A report from MarketResearch.com predicts steady growth for the U.S. tea market, which is likely to reach $6.5 billion this year and $8.3 billion by 2014. According to the report, most tea products are sold in supermarkets, with natural food markets posting double-digit growth. BevNet.com (12/16) LinkedInFacebookTwitterEmail this Story
  • Gains predicted for aseptic packaging
    A report on aseptic packaging predicts the industry will grow 7% a year, in part because more food and drink makers will use the technology instead of metal cans. "Advantages such as extended shelf life without refrigeration for perishable food will propel gains, especially for products sold for foodservice and food processing uses," said the report, Aseptic Packaging to 2015. FoodProductionDaily.com (France) (12/16) LinkedInFacebookTwitterEmail this Story
Pass it on. Cans are America's most recycled packaging.
Go to Cancentral.com/sustainability/ to download our
2011 sustainability report.
  Advertising & Marketing 
 
  • SeaWorld switches from Pepsi to Coke
    SeaWorld, with 10 theme parks in the U.S., has signed a 10-year deal with Coca-Cola, giving the beverage company exclusive pouring rights and marketing opportunities. SeaWorld had previously partnered with PepsiCo as its sponsor of nonalcoholic beverages. Orlando Sentinel (Fla.) (12/16) LinkedInFacebookTwitterEmail this Story
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  Retail Spotlight 
 
  • Mackey talks Whole Foods innovation, growth
    Whole Foods founder and co-CEO John Mackey said the company introduced several programs during the economic downturn to "differentiate ourselves from our competitors," including a sustainable seafood program and one that ranked meats based on how the animals were treated. "I hope that we're not the only retailers who encourage our customers to learn as much as possible about their food, where it comes from and what it will do for them healthwise," he said. Austin American-Statesman (Texas) (free registration) (12/17) LinkedInFacebookTwitterEmail this Story
 
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  Hot Topics 

Top five news stories selected by GMA SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Sponsored Content 
 
Most Popular Headlines from Last Week
Results based on number of times each story was clicked by readers.

  Health & Wellness 
  • Study: Cheese better than butter for cholesterol
    A study comparing a butter-rich diet and a cheese-rich one finds eaters of the cheese diet had lower LDL cholesterol levels, even though the fat levels in both diets were the same. Researchers also said participants who ate a cheese-rich diet for six weeks had no change in LDL cholesterol compared to a normal diet. DairyReporter.com (France) (12/16) LinkedInFacebookTwitterEmail this Story
  GMA News 
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    Distribution professionals are expected to do more with less. To beat this challenge, join your retailer and manufacturer trading partners at ProductivityPlus on Jan. 25 in Orlando. Co-located with the FMI-GMA Supply Chain Conference, ProductivityPlus offers real-world, tactical solutions for improving the shared supply chain in a condensed time frame.

    Benefits of ProductivityPlus include:
    • Peer-to-Peer Networking: Meet retailers, wholesalers and suppliers at education sessions, social functions and round-table discussions.
    • Practical Education Sessions: Attend hands-on tactical sessions focused on delivering solutions to present and future business challenges. ProductivityPLUS presents themed workshops developed by a team of your industry peers.
    Register today at www.tpasupplychain.com. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
I think making mistakes and discovering them for yourself is of great value, but to have someone else to point out your mistakes is a shortcut of the process."
--Shelby Foote,
American historian and novelist


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