  | News about digital retail commerce |  |
- Zappos debuts iPad magazine
Online shoe retailer Zappos launched a digital magazine that adds exclusive editorial content to its catalog. The monthly Apple iPad application includes style tips and trend stories, and users who make a purchase via the app get next-day delivery. MobileCommerceDaily.com (12/20)       | Make 2012 the year your customer community delivers
Pluck powers social commerce initiatives for companies like Redbox, Whole Foods, Kraft, Nestlé and the NFL. It includes ratings, reviews, forums, galleries, contests, profiles, reputation and more. Our Community Results Blueprint shows you how to capture these brands’ tangible Engagement, Conversion and Advocacy results. | - Online retailers add free shipping on returns
Amazon-owned footwear retailer Zappos has long offered free shipping on returns as a perk for its customers, and several other retailers have recently followed suit. Saks, Neiman Marcus and Nordstrom offer fee-free return shipping this season, and others are expected to do the same next year. USA TODAY (12/20) - More online shoppers leave without buying
Total online sales are still on the rise, but more consumers are leaving sites without making a purchase, according to survey firm iPerceptions. About 54% of online shoppers made a purchase in the third quarter, down from 63% in the same period last year, the survey found, with 35% saying they couldn't find the item they were looking for and 34% saying the product they wanted to buy was out of stock. InternetRetailer.com (12/20)  | Dx3 Canada – The Canadian trade show were retail gets digital – Dx3 Canada is Canada’s only trade show for digital retailers, digital advertisers and digital marketers. January 25-26th 2012, Metro Toronto Convention Centre. Register here | | New Media & Technology |  |  | | - Retail lessons from Amazon, eBay and Groupon
A recent spate of holiday promotions from Amazon, eBay and Groupon illustrates the growing role of mobile in retail marketing, this story says. Some industry experts say the biggest shift next year will come as multichannel retailers move from broad mobile promotions to personalized offers. MobileCommerceDaily.com (12/20) - Study: Shoppers happy to share Facebook data with merchants
More than half of shoppers are fine with sharing their personal Facebook data with online retailers in exchange for access to applications they deem valuable, according to a Sociable Labs survey of 1.2 million consumers. Consumers who trust the brand or have made previous purchases from the retailer are more likely to allow access to their data on the social site. InternetRetailer.com (12/20)  | Earn 3X rewards points when you fly with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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- AOL invests in activity-based ad startup
Advertising startup Appssavvy has won $7.1 million in new funding from a group that includes AOL. Appssavvy uses what it calls an "adtivity" platform that shows online ads based on online activity, such as spots that run on game sites when players are moving up to the next level rather than interrupting the user's experience. Adweek (12/20)  | COMING SOON: The most valuable e-commerce conference of 2012, ChannelAdvisor Catalyst. Everyone who's anyone in e-commerce will be there. Follow @channeladvisor to find out the Where (hint: not NC) and When for Catalyst 2012 |
 | Shop.org Spotlight | | | | - Target, Wal-Mart, Macy's and Best Buy score top spots for holiday ads
Last year's best holiday commercials may have been touching and poignant, but for 2011, it's all about the laughs. According to the Retail Advertising and Marketing Association's 2011 Favorite Ads survey, more than 30% of consumers said Target had the best holiday television commercial, followed by Wal-Mart, Macy's and Best Buy -- each playing up the humor of the holidays. The best part? Nearly 2 in 5 shoppers said they were actually motivated to shop from a particular retailer because of their commercial. Watch the ads. - Shop.org SmartStat: Dec. 21, 2011
 When it comes to paying for their holiday purchases, 75% of shoppers will pay with cash, debit or check. Source: NRF survey conducted by BIGresearch - Shop.org retail members, claim your free pass to Retail's BIG Show
From learning the impact of the rise of tablet-commerce to understanding the buy button in the brain, there are hundreds of opportunities to learn about digital retailing at the NRF 101st Annual Convention & EXPO, Jan. 15 to 18 in New York City. The event features a keynote address from President Bill Clinton and a Shop.org First Look Track focused on digital retail. Learn more.
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