| News about digital retail commerce |  |
- How to become a Pinterest superstar
Pinterest is emerging as a fresh, relevant social network and as a powerful personal branding tool, writes Stephanie Buck. To get the most mileage out of the site, it's important to curate your brand selectively, establishing yourself as an expert in a few niches rather than spreading yourself too thin, Buck writes. Mashable (1/8)       | Is e-mail a key part of your company's marketing strategy?
In 2011, 94% of marketers planned to use e-mails as part of their campaigns. In this free white paper from American Express OPEN, you’ll learn how to populate and segment your list which can help to make sure that your messages land in your recipients’ inboxes. SmartBrief readers: Download your free e-mail marketing white paper now. |
  | The business phone system market is constantly changing. Vendors are battling for your business with expanded feature sets and competitive pricing. How do you know which system is right for your enterprise-class business? Focus Experts have just completed a comprehensive guide for 2011 to help you assess your needs and choose a phone system that fits. |
 - Denim brands expand their Facebook fan bases
The number of Facebook "Likes" for jeans brands almost tripled, to 17.6 million, last year, led by Levi's and Guess in the top two spots, according to Stylophane's monthly Facebook Fashion Index. Strong Facebook fan bases help cultivate long-term brand loyalty, but may not encourage fans to make immediate purchases, says Stylophane partner Alex Mendoza. Women's Wear Daily (subscription required) (1/10) - Survey: More consumers leave sites when asked to register
Consumers want to use their Facebook and Twitter passwords to shop on retail sites, and 86% say requests to create new accounts and passwords are likely to make them leave a retailer's site, according to a survey by Blue Research. Additionally, 88% of respondents said they've provided incorrect or incomplete information on new account forms, and 90% said they've left a site when they couldn't remember a password. InternetRetailer.com (1/10)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - Google mixes user's social info with search
Google in incorporating a user's personal data into searches the person generates. The tool pulls info from Picasa, Google+ and other social websites for generating personalized results, while a toggle button allows users to opt out to normal search mode. The move is meeting some criticism, most notably from Twitter, which sees the move as an end to Google's standing as a neutral arbiter of online information. The Washington Post (1/10), Google/The Associated Press (1/10), Adweek (1/10) - Jingdong Mall to launch e-book service
 Online retailer Jingdong Mall plans to launch sales of e-books in China, starting with a library of 80,000 titles and aiming to have 300,000 in stock by year's end. The company says it will avoid digital copyright issues that have plagued the e-book industry in China by signing cooperative agreements with publishers. China Daily (Beijing) (1/10) - Amazon signs on to Hollywood's film-streaming format
Amazon is the first retailer to agree to use film-streaming format UltraViolet. The technology is favored by Hollywood studios because it lets users purchase digital films from any retailer and stream them on various devices, including a Blu-ray player and Amazon tablet Kindle Fire. Bloomberg (1/11) - Amazon makes Kindle e-books available on iPad: Amazon optimized the Kindle Store for Apple's iPad, allowing users to buy and read Kindle e-books on the tablet using its browser, Safari. PC Magazine (1/10)
 | Gain Deeper Insight into the Hyperconnected World
To accelerate your online business and stay ahead of the competition, you need insight into the latest security, connectivity and mobile trends. Click here to join Akamai, as we discuss the findings from the latest State of the Internet Report and its impact on the online industry. |
| Interactive Advertising |  |  | | - App usage climbs as Web surfing eases
In December, consumers spent 13 minutes more per day using mobile applications than they did in June, while Web usage edged down by two minutes, according to analytics firm Flurry. Data also show that about half of the time spent on apps was devoted to games, while about 30% went to social networks. Facebook, in particular, "is demonstrating that it can leverage its hold over consumers at the software level, through the power of the social network, across multiple platforms," said Flurry Senior Marketing Manager Charles Newark-French. VentureBeat/MobileBeat (1/9)  | Shop.org retail members receive 1 free pass to Retail’s BIG Show
Retail’s BIG Show, Jan. 15-18 in New York City, features a new Shop.org First Look educational track, plus additional tracks for digital retail, mobile retail, marketing and more. Shop.org retail members get one free full-conference pass per company. Register now. | | Shop.org Spotlight | | | | - ARTS releases social media blueprint for NRF communities
The Association for Retail Technology Standards, NRF's technology standards division, today announced the release of a Social Retailing Blueprint aimed at helping retailers understand how to leverage social media for their businesses. The blueprint -- free to NRF, Shop.org and ARTS members -- covers topics such as targeted advertising, user-generated content, check-ins, social graph analytics, gamification and social shopping. Learn more. - 10 things you (probably) don't know about Retail's BIG Show this year
Free Wi-Fi. Foursquare check-in. An awesome mobile app. The opportunity to pledge your support for our industry. A help desk on the EXPO floor. Even if you're a BIG Show veteran, we guarantee you don't know everything about this year's show -- yet. Check out ten of our favorite elements that are new this year. Read more.
| SmartQuote | | | |  | The river flows at its own sweet will, but the flood is bound in the two banks. If it were not thus bound, its freedom would be wasted."
--Vinoba Bhave,
Indian leader  |
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Three-quarters of adult online consumers participate in some form of social media. Source: 
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