| News for the retail industry | January 11, 2012 |  | |
| Special Report Introduction |  |  | | A look ahead to Retail's BIG Show
NRF's 101st Annual Convention & EXPO | NRF's 101st Annual Convention & EXPO will be held Jan. 15 to 18 at the Jacob K. Javits Center in New York City. Retailers and vendors from around the globe are preparing to experience, learn and network at Retail's BIG Show. This year's event will focus on "Retail's New Rules" -- how the industry is innovating and reinventing the rules of retail to meet the needs of today's customer.
This year's BIG Show highlights include President Bill Clinton's keynote address, Independents' Day, Shop.org's First Look Track, new technologies on the EXPO hall floor, and a diverse selection of educational sessions on topics ranging from global trends to digital retailing to sustainability practices.
NRF SmartBrief's Special Report on the BIG Show offers a preview of the hot topics and special events attendees can expect in New York City. For updates throughout the event, check out Retail's BIG Blog. | | Digital and Mobile Retail | | | | - What NFC technology means for mobile
Retailers and consumers are likely to become much more familiar with near field communications technology in the next few years, as more mobile phones come equipped with the chip that lets users make payments, play interactive games and check in with location-based social sites, industry experts say. By 2015, half of all mobile phones will have NFC technology, according to Gartner. USA TODAY/CNBC.com (1/8)      - Seeking more information to help you plan your trip to NYC and Retail's BIG Show? The STORES Digital Preview will get you up to speed.
- Express CMO offers tips on boosting sales with social media
 Express and its chief marketing officer Lisa Gavales were early adopters of social media, launching its entire catalog in a Facebook store last spring as other merchants held off. In this interview, she talks about how customers view social interactions with brands and how social-savvy companies can turn those conversations into sales. "We don't look at social media ROI any more than we look at the ROI of air conditioning. We measure how much interaction we have —- the more the better," said Gavales. Retail's BIG Blog (1/5)  | How can you quantify the hidden impact of mobile on purchases, purchase intent, loyalty and retention? Now you can do a better job of managing your mobile initiatives and maximizing mobile’s ROI with ForeSee satisfaction analytics. Learn more at foresee.com … | | Merchandising and Store Design | | | | - New Walgreens flagship shakes up drugstore merchandising
An upscale new Walgreens in downtown Chicago is anything but a traditional drugstore. The 27,000-square-foot, two-story flagship includes eyebrow-shaping services, a manicure station, sushi chef and a host of other high-end offerings and amenities, in a dramatic merchandising shift. "The purpose of the new flagship is to change the perception of the brand," says retail consultant Neil Stern. Crain's Chicago Business (1/9) - J.C. Penney prepares to change pricing strategy
J.C. Penney reportedly is in the midst of changing the way it prices merchandise, in an effort to make it easier for shoppers to figure out exactly what they'll pay. Later this month, CEO Ron Johnson is expected to share details of the everyday low-pricing strategy, which includes eliminating discount signs for in-season merchandise and doing away with cents on price tickets. The Wall Street Journal/Dow Jones Newswires (1/9) | Marketing and Brand Management | | | | - Retail's BIG Show to focus on "Retail's New Rules"
About 24,000 attendees will head to New York City this weekend for NRF's BIG Show, which this year is themed "Retail's New Rules." Many will arrive seeking insight into the year ahead from speakers including former President Bill Clinton and a roster of retail CEOs. "Retailers will approach 2012 with a sense of confidence and maybe a sense of caution recognizing that they are expecting significant economic headwinds," says NRF President and CEO Matthew Shay. Women's Wear Daily (subscription required) (1/9) - Retailers measure ROI of card-linked ads
Online shoppers leave a trail from the time they first click on an ad to the time they click to buy, giving e-commerce merchants a trove of data to gauge which campaigns are working. Now, brick-and-mortar stores have new tools in the form of customized ads tied to credit and debit cards, which give them a better way to measure the returns on their marketing and ad spending, this story explains. DestinationCRM.com (1/6) | NRF News | | | | - 10 things you (probably) don't know about Retail's BIG Show this year
Free Wi-Fi. Foursquare check-in. An awesome mobile app. The opportunity to pledge your support for our industry. A help desk on the EXPO floor. Even if you're a BIG Show veteran, we guarantee you don't know everything about this year's show -- yet. Check out ten of our favorite elements that are new this year. Read more. - Container Store CEO: Business success not "a zero-sum game"
Kip Tindell, CEO of The Container Store, believes that companies can find the most success taking care of their employees, their customers, and their suppliers. "Business really and truly is not a zero-sum game: you don't have to screw around the other guy in order to get ahead," he says. In a Q&A, he shares his insights on the Conscious Capitalism movement and explains why he joins executives from Whole Foods, Zappos and Southwest Airlines in this philosophy. Read more. Retail's BIG Blog (1/10) | NRF SmartStat | | | |  | C-level and senior executives are 39% of the BIG Show audience. Source: Retail's BIG Show.
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Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual NRF endorsements. The news reported in SmartBrief does not necessarily reflect the official position of NRF. | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | | | | | | | Recent NRF SmartBrief Issues: - Tuesday, January 10, 2012
- Monday, January 09, 2012
- Friday, January 06, 2012
- Thursday, January 05, 2012
- Wednesday, January 04, 2012
| | | Lead Editor: Megan Conniff
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