January 4, 2012 | News for the retail industry |  |  | | - Athleta tags campaign "Power to the She"
Women's athletic wear maker Athleta has adopted what essentially is its first tagline, "Power to the She." The campaign from parent company Gap Inc. and Peterson Milla Hooks will cover print, online and in-store ads, as well as partnerships and sponsorships. "As we're growing, we recognize the opportunity to have a creative platform and a brand campaign. It seemed like a good time to launch something compelling," Athleta's Tess Roering says. Advertising Age (tiered subscription model) (1/3) - Walgreen moves to keep Express Scripts customers
Walgreen is increasing staff at pharmacies and call centers as well as offering coupons and discounts in a bid to retain Express Scripts customers, as its contract with the pharmacy-benefit manager expires. "In recent days, we are hearing more and more from our customers and patients that they are upset about losing access to Walgreens pharmacies as a result of Express Scripts' actions," said Greg Wasson, Walgreen's president and CEO. The Wall Street Journal (1/3) - Sears hires chief merchandising officer
Sears Holdings hired Brookstone CEO Ron Boire, who previously held top merchandising jobs at Toys R Us and Best Buy. As chief merchandising officer and president of the Sears and Kmart store formats, Boire said he will focus on creating "more and better theater in the stores" and better integrate stores with mobile applications and websites as the company builds its online retail business. The Wall Street Journal (1/4)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
- What's ahead for retail in 2012?
Politics, production and predicting how consumers will behave remain hot topics in retail at the start of the new year, analysts and industry watchers say. Retailers that survived the downturn years have gotten better at planning and managing inventory levels, but convincing budget-conscious consumers to buy more at full price remains a challenge. Women's Wear Daily (subscription required) (1/3) - Retailers eye U.S. expansions in 2012
International retailers still see the U.S. as the best place to invest in expansion, and they're continuing to move forward with plans to open new stores in high-profile malls and shopping districts this year, said commercial leasing and sales broker Faith Hope Consolo. "We're working on several new deals with Jimmy Choo. From the U.K., Gina is looking for flagships in New York and Miami." Women's Wear Daily (subscription required) (1/3)  | To make a retail operation truly customer-focused, retailers need to connect customer’s interactions, drive better decisions using science and insight, and optimize operations for efficiency. Retailers who focus on discerning customer sentiment and creating a customer experience will win customers’ long-term loyalty. Learn more. |
- Self-service checkouts are here to stay
Retailers in North America are expected to boost their use of self-service checkouts 8% to 10% in the next few years, according to IHL Consulting Group. While a few chains have announced plans to remove self-checkout lanes, many find the technology helps free up employees to work more closely to serve customers in other parts of the store. STORES magazine (1/2012)  | Which retailers are winning with better customer engagement? Aberdeen’s connected store survey shows how top-performing retailers are boosting profits by personalizing the shopping experience, and what other retailers are doing to catch up. This White Paper provides a practical roadmap for what Aberdeen identifies as a fundamental transformation in retailing. Today, it’s yours at no cost! Download your copy now! |
- How to prepare your business for this coming year
Resolutions are hard to stick to so include important items on your to-do list if you really want to get them done, Deborah Sweeney writes. To prepare your business for 2012, create a plan for your company and work to get everyone motivated after their time off, she advises. Forbes (1/3)  | Key Steps Business Owners Should Know About Successful International Payments. This American Express® guide helps you streamline FX payments. Includes FX payment provider profile, how to simplify payments, and insightful FAQ. |
 Policy & Government Affairs |  |  | | | | - San Francisco increases minimum wage to $10.24 an hour
San Francisco is increasing its minimum wage to more than $10 an hour, making it the city with the highest minimum wage in the nation. Former Labor Secretary Robert Reich said the sum makes sense because living in San Francisco is very expensive, but some business owners question the logic of raising the minimum wage in a difficult economy. CBS News (12/31)  | Just announced — ChannelAdvisor’s 2012 US Catalyst Conference will be held at Mandalay Bay Convention Center in Las Vegas on April 16-18, 2012. Join representatives from all major online channels and leading retailers at the most valuable e-commerce conference of the year. Register today. |
NRF News |  |  | | - One Kings Lane CEO shares which retail trends will sink or swim
Today's hot topics in retail include all things mobile, tablet, social and flash. But not all efforts in these spaces will flourish over the next few years. In a recent Shop.org Q&A, One Kings Lane CEO Doug Mack shares his views on innovation, embracing technology and optimizing customer experience -- and how to ensure efforts in the mobile, tablet, social and flash arenas succeed. Read the Q&A. Shop.org Blog (1/4) - Retail's BIG Show: It's not just for the big guys
According to NRF, more than 95% of retailers operate just one location. And Retail's BIG Show has just the track for small- to mid-sized companies looking to learn. Independents' Day at Retail's BIG Show, Jan. 16 in New York City, offers free programming specifically for the independent retailer on topics including online retailing, marketing, merchandising and store operations. Retailers with a free EXPO pass and full conference attendees can attend. Learn more. Chain Restaurant News |  |  | |  | Retailers walk Retail’s BIG Show EXPO for free Retailers, don’t miss out on your free pass to Retail’s BIG Show EXPO, Jan. 16-17. The EXPO hall hosts 400+ solution providers along with 50+ free sessions featuring Walmart, Polo Ralph Lauren, Macy’s and more. Register for your free pass. | |  | Position Title | Company Name | Location | Buyer | Jeans Warehouse | Honolulu, HI | Handbag Buyer | Burlington Coat Factory | Burlington, NJ | Sales Associate - RTW Women's WEAR/Contemporary | Saks Fifth Avenue | Tampa, FL | Assistant Controller | Brooks Brothers | Enfield, CT | Mens Sweater Buyer | Burlington Coat Factory | Burlington, NJ | Buyer - Maternity/Petite Sportswear | Burlington Coat Factory | Burlington, NJ | Senior Merchant, Fine Jewelry | Kohl's Department Stores | Milwaukee, WI | Buyer - Shoes | Burlington Coat Factory | Burlington, NJ | Brand Ambassadors- Escada, Cartier and Burberry | Saks Fifth Avenue | Tulsa, TX | Director of Digital Marketing Strategy | The Limited | Columbus, OH | Regional Manager | Aspen Dental | Tampa, FL | VP DMM Ladies Shoes | Burlington Coat Factory | Burlington, NJ | Assistant (Associate) Buyers - Brick & Mortar and Ecommerce | Kohl's Department Stores | Milwaukee, WI | Manager, Brand Marketing & Public Relations | La-Z-Boy | Monroe, MI | Visual Merchandising Manager | Castle Megastore | Tempe, AZ | VP DMM Boys | Burlington Coat Factory | Burlington, NJ | Logistics Manager | Spencer Gifts/Spirit Halloween | Egg Harbor Township, NJ | Mens Buyer | Burlington Coat Factory | Burlington, NJ | DVP Spirit Halloween Marketing, Licensing & Creative Services | Spirit Halloween | Egg Harbor Township, NJ | Sr. Director, Store Planning and Construction | Spencer Gifts/Spirit Halloween | Egg Harbor Township, NJ | | Click here to view more job listings. | |  | |  |  | The Buzz(CORPORATE ANNOUNCEMENTS)  | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | |  |  | |  | SmartQuote |  |  | |  | When a man finds no peace within himself, it is useless to seek it elsewhere." --Francois de La Rochefoucauld, French writer  | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | | | Recent NRF SmartBrief Issues: - Tuesday, January 03, 2012
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