  | News about digital retail commerce |  |
- Getting social with One King's Lane CEO
 Social media has been a powerful tool for spreading the word about home-decor flash-sale site One King's Lane, says CEO Doug Mack, and it's one of several trends he expects to continue heating up this year. In this interview, Mack also talks about the evolution and future of flash sales and offers his take on how today's technology can empower retailers. Shop.org Blog (1/4)       | How can you quantify the hidden impact of mobile on purchases, purchase intent, loyalty and retention? Now you can do a better job of managing your mobile initiatives and maximizing mobile’s ROI with ForeSee satisfaction analytics. Learn more at foresee.com … | - How can online retail brands weather growing pains?
The rapid growth of online sales during the holidays proved a double-edged sword for many merchants who found themselves out of stock and in the position of dashing shoppers hopes with canceled orders, writes Sam Ford, digital strategy director for Peppercom Strategic Communications. While e-commerce growing pains are inevitable, merchants have a chance to redeem their brands by infusing their digital efforts with empathy, he writes. FastCompany.com/FC Expert Blog (1/3) - ELayaway helps small online retailers offer popular perk
Layaway plans have soared in popularity as the economy soured, and one company helps small online merchants offer customers the same payment option that drove holiday traffic to large brick-and-mortar chains including Wal-Mart. ELayaway.com lets online retailers offer the service either through an affiliate program or by integrating the service into their shopping cart software. Practical eCommerce (1/3)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - Social users want products, promotions and play
Social media users typically engage with brands on Facebook and other sites as a way to learn more about new products, access promotions and contests and play games, according to new research. The research also found that e-mail and online forms are the ways social-media users most frequently communicate with companies. Practical eCommerce (1/3) - Holiday surge boosts 2011 marketing e-mail volume
Retailers sent 16% more marketing e-mails to customers in 2011 than they did the year before, driven in large part by a holiday season surge, according to data from Responsys. This year, retailers will focus less on boosting volume and more on increasing the relevance of the messages, said research director Chad White. InternetRetailer.com (1/3)  | Just announced — ChannelAdvisor’s 2012 US Catalyst Conference will be held at Mandalay Bay Convention Center in Las Vegas on April 16-18, 2012. Join representatives from all major online channels and leading retailers at the most valuable e-commerce conference of the year. Register today. |
 - Groupon CFO looks ahead to 2012
Groupon saw many rivals come and go in the daily-deal space last year, reinforcing the fact that barriers to entry are high, Chief Financial Officer Jason Child said. The daily-deal pioneer, which went public in 2011, expects to see continued global growth this year as merchants in 47 markets find ways to use its platform, Child said. Investor's Business Daily (1/3) - Survey: Retailers see more value in Google+
Retailers have embraced Google+ more rapidly than Facebook or Twitter, and the search engine's social plug-in is embedded into more retail websites than the other two, according to The Media Kitchen. One possible reason: adding Google+ offers merchants a way to improve their search rankings. ZDNet (1/3)  | Consumer expectations surpass retailer realities. Cross-channel shopping is the new norm: 54% of consumers regularly employ two or more channels before they make a purchase. 20% expect to redeem the same coupons and promotions in stores and online. Download the full results to understand consumer cross-channel expectations. |
| Interactive Advertising |  |  | |  | Shop.org retail members receive 1 free pass to Retail’s BIG Show
Retail’s BIG Show, Jan. 15-18 in New York City, features a new Shop.org First Look educational track, plus additional tracks for digital retail, mobile retail, marketing and more. Shop.org retail members get one free full-conference pass per company. Register now. | | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - How to activate the buy button in the brain
Understanding consumer behavior and the power of neuromarketing can help retailers learn to influence how consumers make purchase decisions. At an upcoming Shop.org First Look Track session at Retail's BIG Show, Jan. 15 to 18 in New York City, e-commerce expert Amy Africa reveals how neuromarketing techniques can successfully influence buying behavior. Learn more. - When retailers will report monthly sales in 2012
NRF's 4-5-4 calendar serves as a voluntary guide for the retail industry and ensures sales comparability between years by dividing the year into months based on a 4 weeks/5 weeks/4 weeks format. The 4-5-4 calendar also establishes sales release dates, which have historically been on the first Thursday following the month's end. NRF has released calendars for 2012, 2013 and 2014. View the calendars.
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