Thursday, January 5, 2012

Doritos names Super Bowl ad finalists

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January 5, 2012News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • General Mills Hispanic site offers sample deal
    Que Rica Vida, the Hispanic lifestyle website of General Mills, has launched an e-mail offer to registered members to deliver a sampling of eight new products for $18. "Members can be the first to taste test the new products at home and enjoy them with family and friends; then in January, they'll start seeing them at the market," said a General Mills official of the products, which include Dulce de Leche Cheerios and Hamburger Helper Cheesy Italian Beef. Progressive Grocer (1/4) LinkedInFacebookTwitterEmail this Story
  • Graeter's ice cream scoops up a wider audience
    Graeter's ice cream, based in Cincinnati, set a goal of doubling its supermarket presence nationwide this year, beginning with distribution through Publix Super Markets. To spread the word about the premium ice cream, the company encouraged fans in other cities to host ice-cream parties, giving free ice cream in exchange for posting testimonials and photos of the parties on Facebook. The Cincinnati Enquirer (1/4) LinkedInFacebookTwitterEmail this Story
  • Sara Lee foodservice beverage unit now part of Smucker
    J.M. Smucker has completed the acquisition of the foodservice coffee and hot beverage unit of Sara Lee, which includes Sara Lee's Douwe Egberts brand. "The transaction further strengthens our position as a leading North American coffee company, provides new coffee technologies, and adds significant scale to our foodservice business," said Smucker CEO Richard Smucker. Consumer Goods Technology News (1/4) LinkedInFacebookTwitterEmail this Story
  • P&G sells PUR to Helen of Troy
    Procter & Gamble has sold its PUR water purification unit to Helen of Troy, which will make the water filter systems part of its health care and home environment unit. Procter & Gamble acquired PUR in 1999, and sold it in a deal that includes more than 200 patents, current and future products, and manufacturing equipment. The Boston Globe/The Associated Press (tiered subscription model) (1/3) LinkedInFacebookTwitterEmail this Story
Pass it on. Cans are America's most recycled packaging.
Go to Cancentral.com/sustainability/ to download our 2011 sustainability report.
  Trends 
 
  • Craft-beer connoisseurs get places to shop
    As interest in craft beer grows, several shops have opened in New York selling specialty beer and often offering tastings, letting customers take home mixed six-packs and even hosting book signings. The Whole Foods Market at Columbus Circle opened a tap room and cafe in November, with 150 kinds of bottled beer as well as beer and wine on tap. Top Hops, opening on the Lower East Side this month, will stock about 800 kinds of bottled beer and offer 20 on tap. The Wall Street Journal (1/5) LinkedInFacebookTwitterEmail this Story
Key Steps Business Owners Should Know About Successful International Payments. This American Express® guide helps you streamline FX payments. Includes FX payment provider profile, how to simplify payments, and insightful FAQ.
  Supply Chain Management 
 
  • How green is "organic" produce?
    The "organic" food logo is one of the best-known eco-labels, but such produce may not be as green as some consumers believe. Organic produce often depends on water-intensive farming techniques, and it may be shipped long distances via a resource-consuming distribution chain. "People are now buying from a global commodity market, and they have to be skeptical even when the label says 'organic' -- that doesn't tell people all they need to know," warns sustainable-farming researcher Frederick L. Kirschenmann. The New York Times (tiered subscription model) (12/30) LinkedInFacebookTwitterEmail this Story
IT professionals need to find small Active Directory issues before they become large problems and to resolve the problem’s failure point. In this Quest tech brief, see how unattended monitors and Spotlight® on Active Directory complement one another – and how they can speed issue resolution time. Download the brief now!
  Advertising & Marketing 
 
  • Doritos names Super Bowl ad finalists
    The Doritos brand said it has chosen five finalists from more than 6,100 entries in its Crash the Super Bowl ad contest. The ad that receives the most consumer votes will run during the Super Bowl, and the creator will get the chance to work on a future Doritos project and be eligible for a $1 million bonus if the ad is ranked as most popular. Radio Business Report (1/4) LinkedInFacebookTwitterEmail this Story
Principles of Checkweighing - Building an Effective Program
This essential guide is an invaluable resource of checkweighing information and a definitive reference providing an insight into all aspects of checkweighing from basic principles to implementation of a comprehensive program. Request your free copy now!
  Retail Spotlight 
 
  • Giant puts muscle behind wellness programs
    Giant Food offers several programs to encourage children to eat right and exercise. Passport to Nutrition, on the grocer's website, provides information and motivational tips. Kid Healthy Ideas, in partnership with Field Trip Factory, provides field trips that support school health and nutrition lessons. Also, consumers can earn triple rewards for schools when they buy products with the Healthy Ideas label through March 29. Progressive Grocer (1/4) LinkedInFacebookTwitterEmail this Story
Healthy Habits Equal Lower Premiums
Living healthy is its own reward, but now with MetLife it could also save you money on your life insurance. If you qualify for the MetLife Good For You Rate, your healthy choices could mean up to 21% savings on a term life policy. Start with a free, no-obligation quote today.
  Sponsored Content 
 

  Health & Wellness 
  GMA News 
  • Are you registered for the food and beverage industry's premier litigation conference?
    If you haven't already registered for the GMA Food Claims and Litigation Conference, Feb. 21 to 23 in Dana Point, Calif., don't delay -- visit www.gmalitigationconference.com to register.

    Take a look at the updated program as the wide variety of sessions will allow you to tailor your learning to your company's most critical interests, maximizing the return on your conference investment.

    Better yet, register multiple staff from your company to ensure you don't miss a single insight offered by the foremost authorities from industry, government and private practice! LinkedInFacebookTwitterEmail this Story
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

Position TitleCompany NameLocation
VICE PRESIDENT, KELLOGG USA NUTRITIONKellogg CompanyBattle Creek, MI
Key Account Sales RepresentativeFoster FarmsCincinatti, OH
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  SmartQuote 
When a man finds no peace within himself, it is useless to seek it elsewhere."
--Francois de La Rochefoucauld,
French writer


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