January 5, 2012 | News for the retail industry |  |  | | - Liz Claiborne moves forward with new name
Liz Claiborne will change its name to Fifth & Pacific Cos., a switch that reflects the sale of its namesake brand and a new focus on its Juicy Couture, kate spade and Lucky Brand labels. The company agreed in October to sell its Liz Claiborne and Monet brands to J.C. Penney and its Kensie label to affiliates of Bluestar Alliance, in deals valued at a total of $328 million. The Wall Street Journal (1/4)  | Power your connections and turn fans into real connections when you run technology powered by Buddy Media. Now learn how to drive results with your social posting. Download Buddy Media's free guide for Successful Retail Social Posting |
- Express CMO: How to translate social media into sales
Express and its chief marketing officer Lisa Gavales were early adopters of social media, launching its entire catalog in a Facebook store last spring as other merchants held off. In this interview, she talks about how customers view social interactions with brands and how social-savvy companies can turn those conversations into sales. "We don't look at social media ROI any more than we look at the ROI of air conditioning. We measure how much interaction we have —- the more the better," said Gavales. Retail's BIG Blog (1/5)  | Just announced — ChannelAdvisor’s 2012 US Catalyst Conference will be held at Mandalay Bay Convention Center in Las Vegas on April 16-18, 2012. Join representatives from all major online channels and leading retailers at the most valuable e-commerce conference of the year. Register today. |
- Why retailer-celebrity partnerships are mutually beneficial
Retailers are likely to build on the success of celebrity partnerships such as Martha Stewart and J.C. Penney and Jennifer Lopez and Kohl's as they look for ways to boost business this year, writes Michael Stone, CEO of global branding group Beanstalk. Forbes (1/4) - Macy's, Shopko and Dollar General plan expansions
Specialty retailers may be paring back their square footage, but department stores and discount chains are eyeing expansion in the new year and beyond. Macy's detailed plans this week for five new stores set to open in 2013 and 2014, while discounters Shopko and Dollar General both detailed ambitious expansion plans for this year. Women's Wear Daily (subscription required) (1/4)  | Key Steps Business Owners Should Know About Successful International Payments. This American Express® guide helps you streamline FX payments. Includes FX payment provider profile, how to simplify payments, and insightful FAQ. |
- Retailers find more places to put QR codes
A study of 700 stores in the Boston area during the holidays found that 23 had added QR codes to the decor, placing the scannable codes in shop windows, in-store displays and even in dressing rooms, according to mobile marketing firm Nellymoser. InternetRetailer.com (1/4)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
- Why your business should be on Google Plus
Google Plus is growing rapidly, yet many small businesses have yet to take advantage of the website, writes Lisa Barone of Outspoken Media. The network allows businesses to easily segment their marketing messages and host video chats to stay in touch with employees or customers, she notes. Business users can also search for key business terms and track how their content is being shared, she writes. Small Business Trends (1/4)  | Principles of Checkweighing - Building an Effective Program This essential guide is an invaluable resource of checkweighing information and a definitive reference providing an insight into all aspects of checkweighing from basic principles to implementation of a comprehensive program. Request your free copy now! |
NRF News |  |  | | - How to activate the buy button in the brain
Understanding consumer behavior and the power of neuromarketing can help retailers learn to influence how consumers make purchase decisions. At an upcoming Shop.org First Look Track session at Retail's BIG Show, Jan. 15 to 18 in New York City, e-commerce expert Amy Africa reveals how neuromarketing techniques can successfully influence buying behavior. Learn more. - Retail and consumer products: Prospering in a new era of growth
Shoppers today are responding differently than in past economic cycles, placing more emphasis on value. These shoppers, aided by the Internet, are smarter and more demanding. In a recent addition to NRF's Retail Reference Center, Jeff Edelman of RSM McCladrey shares how to win over the hearts and minds of your key shoppers by understanding what they want, when they want it and at what price they are willing to pay. Read more.  | Save $150 on Retail’s BIG Show by Jan. 6 With 120+ sessions, 250+ speakers, 400+ solution providers, and countless opportunities for inspiration, the NRF 101st Annual Convention & EXPO, Jan. 15-18 in New York City, offers first-class education and networking with today’s top retail leaders. Register now. | Chain Restaurant News |  |  | | - Denny's to raise menu prices as food costs increase
Denny's expects to institute "modest" price increases to offset higher food costs, a spokeswoman for the 1,600-unit chain said Wednesday. Analysts expect the cost of ingredients to rise between 3% and 5% this year; Denny's didn't say when guests might see higher prices. CNNMoney.com (1/4) |  | Position Title | Company Name | Location | Buyer | Jeans Warehouse | Los Angeles, CA | Sales Associate - RTW Women's WEAR/Contemporary | Saks Fifth Avenue | Tampa, FL | Mens Sweater Buyer | Burlington Coat Factory | Burlington, NJ | Buyer - Maternity/Petite Sportswear | Burlington Coat Factory | Burlington, NJ | Senior Merchant, Fine Jewelry | Kohl's Department Stores | Milwaukee, WI | Buyer - Shoes | Burlington Coat Factory | Burlington, NJ | Assistant Controller | Brooks Brothers | Enfield, CT | Regional Manager | Aspen Dental | Tampa, FL | VP DMM Ladies Shoes | Burlington Coat Factory | Burlington, NJ | Assistant (Associate) Buyers - Brick & Mortar and Ecommerce | Kohl's Department Stores | Milwaukee, WI | Manager, Brand Marketing & Public Relations | La-Z-Boy | Monroe, MI | Brand Ambassadors- Escada, Cartier and Burberry | Saks Fifth Avenue | Tulsa, TX | Director of Digital Marketing Strategy | The Limited | Columbus, OH | VP DMM Boys | Burlington Coat Factory | Burlington, NJ | Logistics Manager | Spencer Gifts/Spirit Halloween | Egg Harbor Township, NJ | Handbag Buyer | Burlington Coat Factory | Burlington, NJ | DVP Spirit Halloween Marketing, Licensing & Creative Services | Spirit Halloween | Egg Harbor Township, NJ | Sr. Director, Store Planning and Construction | Spencer Gifts/Spirit Halloween | Egg Harbor Township, NJ | | Click here to view more job listings. | | SmartQuote |  |  | |  | The vitality of thought is in adventure. Ideas won't keep. Something must be done about them." --Alfred North Whitehead, British mathematician and philosopher  | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | | | Recent NRF SmartBrief Issues: - Wednesday, January 04, 2012
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