  | News about digital retail commerce |  |
 | Power your connections and turn fans into real connections when you run technology powered by Buddy Media. Now learn how to drive results with your social posting. Download Buddy Media's free guide for Successful Retail Social Posting |
 - Black Friday brought daily deal slowdown
Sales at Groupon and other daily deal sites slowed dramatically during Black Friday weekend, as consumers turned to more traditional online stores to shop for the season's gifts, according to industry tracking firm Yipit. All Things D (1/4)       | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - Social media blurs the lines between marketing, PR
Public relations and marketing departments have traditionally had distinctly different functions, but the advent of social media has turned once-private brand conversations into public discussions and created overlaps between the two departments. In this article, PR and marketing professionals seek to clear up confusion, starting with who should "own" the brand. iMedia Connection (1/5)  | Your job as an Exchange administrator isn't easy. You have to respond to lost messages, handle email discovery requirements, and keep everything up and running. Is there an easy way to manage your Exchange environment — and do it under budget? Learn about the challenges faced by three real organizations, and how using the right solution brought them peace of mind. |
 - Wal-Mart acquires app developer Small Society
Wal-Mart's eight-month-old e-commerce incubator WalmartLabs has acquired Small Society, a mobile application developer that has created iPhone apps for major brands including Starbucks and Whole Foods. The deal comes as Wal-Mart looks to boost its appeal to mobile shoppers. MobileBeat (1/4) - Sears launches fitness site for the new year
Sears has launched a fitness site called FitStudio, which aims to help customers stick with New Year's resolutions to improve their health. The site includes blog posts and columns from health and fitness experts, workout videos and a database of personal trainers. InternetRetailer.com (1/4)  | Gain Deeper Insight into the Hyperconnected World
To accelerate your online business and stay ahead of the competition, you need insight into the latest security, connectivity and mobile trends. Click here to join Akamai, as we discuss the findings from the latest State of the Internet Report and its impact on the online industry. |
| Interactive Advertising |  |  | | - Reaching brand advocates has long-term effect
Social media campaigns involving the use of brand advocates not only work, but have a lasting effect, says a study by BzzAgent. Immediate exposure to a campaign lifted brand advocacy from 39% to 61% and more than half (55%) were still recommending the product or service a year later. eMarketer (1/4) - Digital increases its sway over toy purchasing
Digital advertising is increasingly swaying parents in their search for toys, according to a Compete study for Google. The two-thirds of toy shoppers who say they shopped toys independent of their child's wish list used three online resources on average, with nearly half using more than five sites to research and buy toys such as Let's Rock Elmo and Leapfrog Explorer tablet. ClickZ (1/4)  | What the next five years of retail will be about
Shop.org’s First Look track at Retail’s BIG Show, Jan. 15-18 in New York City, delivers two days of content specially designed for the Shop.org community, including insights from Twist Image, Forrester Research, McKinsey and more. Learn more. | | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - Shop.org releases networking dinner schedule for 2012
From the usual stops in Los Angeles, Chicago and New York City to new dinners in London and Orlando -- the 2012 Shop.org regional dinner schedule has been set. These free dinners are the perfect networking opportunity for multichannel retailers interested in talking about all things e-commerce. Space is limited for the popular dinner series, so reserve your seat early. Register or view the complete schedule. - Last chance to save! Register for Retail's BIG Show by Friday
Top online retailers such as Amazon.com, Staples, Dell, Office Depot and Apple have already registered for retail's biggest event of 2012. Have you? The 2012 NRF Annual Convention & EXPO attracts more than 22,000 industry pros, more than 400 solution providers, and more than 250 of the industry's best speakers. Register by Friday, Jan. 6 to save $150 off the onsite rate. Learn more.
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