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  - Online sellers share m-commerce outlooks
Offering customers a satisfying mobile shopping experience has gone from luxury to necessity, says Liquidation.com marketing vice president Rob Caskey. Caskey was one of a panel of online sellers who discussed the ways the emergence of mobile technology and m-commerce are likely to affect their businesses. AuctionBytes (1/11)      - Australian online retailers book record holiday season
 Australian consumers drove a double-digit increase in PayPal transactions during the holidays and significantly boosted online sales for a host of retailers including Toys R Us and liquor seller Dan Murphy's. Most online shoppers placed orders with Australian retailers, despite concerns that the rise in e-commerce is sending more shoppers to overseas sites. The Age (Melbourne, Australia) (1/11)  | Gain Deeper Insight into the Hyperconnected World
To accelerate your online business and stay ahead of the competition, you need insight into the latest security, connectivity and mobile trends. Click here to join Akamai, as we discuss the findings from the latest State of the Internet Report and its impact on the online industry. |
 - Company uses real people to boost conversions
Most online retail sites have a conversion rate of around 3%, raising the question of why the other 97% leave without making a purchase, says UserTesting.com vice president Chris Hicken. His company aims to find out the reasons using a testing system that monitors target consumers while they navigate clients' sites. Practical eCommerce (1/11)  | VoIP phone systems deliver impressive benefits for businesses large and small. From advanced features like unified communications to significant cost savings, there's a compelling case to switch to VoIP. Read through these free guides for the very latest information on the phone system market. |
 | Companies in the News | | | | - PayPal sees massive jump in mobile payments
PayPal booked $4 billion in mobile transactions last year, up from $750 million in 2010 and $141 million in 2009, the company said. The company attributes the jump to an overall increase in m-commerce, better mobile payment apps and a huge increase in iPad e-commerce. VentureBeat/MobileBeat (1/10)
| Interactive Advertising | | | | - Online music services look to grab radio advertisers
The more successful online music-streaming services become, the more money they lose, making it vital for them to build stronger ad revenue. That means working to grab more ad dollars from traditional radio. Such music services include Pandora and Spotify. Adweek (1/10) | Shop.org Spotlight | | | | - Retail and the next five years
Mitch Joel, president of Twist Image, says the next five years of retail will be all about building direct relationships. In a Shop.org First Look Track session at Retail's BIG Show, Jan. 15 to 18 in New York City, Joel will share his outlook and best-in-class examples on the future of marketing and how the power of going direct will shape our retail business models forever. Learn more.
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Four in 10 online consumers have "followed" a retailer proactively through Facebook, Twitter, or a retailer's blog. Source: 
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