| News about digital retail commerce |  |
- Online transaction plan draws retail opposition
Retailers are voicing opposition to a Federal Trade Commission proposal calling for companies to delete consumer information after online transactions, instead of saving it for marketing purposes. "It's like asking the green grocer to open up his mind and forget that you like green lettuce," said Mallory Duncan, general counsel for the National Retail Federation. "You run the risk of seriously undermining consumer pleasure if you limited that information." The Wall Street Journal (3/27)       | Are you confused about social commerce?
Social commerce expectations and reality can end up misaligned without the right information. Learn how social commerce can drive real ROI with the right strategy. Download our whitepaper today. | - Young entrepreneurs lead Turkey's e-commerce growth
 Native Turks raised and educated abroad have come home to fuel the growth of e-commerce in Turkey, including Trendyol.com founder Demet Mutlu, a Harvard Business School dropout whose company hit $100 million in revenue after only 18 months. "You have a young society that's really social and has really embraced the social web and mobile," said Kleiner Perkins partner Aileen Lee, whose firm partnered with Tiger Global to invest $50 million in the company. Bloomberg (3/27)  - Study: Google+ is getting less sticky
The average time Google+ users spend on the site is declining, according to a comScore report, and fell from 5.1 minutes per month in November 2011 to just 3.3 minutes in January of this year. Still, brands appear to be starting to embrace the social network, the study found. "As marketers start to become more comfortable there, it will be interesting to see whether active brands can bring more active users," according to eMarketer. eMarketer (3/28)  | Learn how Oka b. stays a step ahead with eCommerce solutions from Amazon
In this case study you’ll learn about eCommerce solutions from Amazon that have driven business results for Oka b. — a U.S. manufacturer of casual footwear — and helped them achieve greater business success. Download the case study. |
 | Companies in the News |  |  | | - Amazon and B&N sell Harry Potter e-books through Pottermore
Amazon and Barnes & Noble started marketing Harry Potter e-books for the Kindle and the Nook, but the companies are directing shoppers to author J.K. Rowling's Pottermore Shop website to register and buy. "J.K. Rowling is the Beatles," said digital-publishing consultant Mike Shatzkin. "Amazon decided that having the Potter books to sell was more important than the control they usually insist on." Reuters (3/27) - EBay tweaks Indian strategy
India's fast-growing e-commerce economy is spurring eBay to boost investment there and shift its marketing strategy to persuade consumers to buy clothing and shoes online, in addition to big-ticket, low-margin consumer electronics they're already purchasing. The Wall Street Journal (3/28) - BonusBox aims to capture more customer data than Amazon
A start-up called BonusBox is aggregating retailers' customer loyalty programs into a single Facebook application that combines the data with information on the customers' social media profiles. "Since we have by now more than 100 shops, we can use the data from these 100 shops [and combine] product history with social data," said CEO Paul Gebhardt. GigaOm (3/27)  | Retailers, make change happen on Capitol Hill!
Join more than 100 retailers to advocate for the retail industry! Sign up now to visit with lawmakers during the NRF Washington Leadership Conference May 15-16, and help NRF advance job creation, corporate tax reform and more. Register now. |
- AT&T AdWorks joins with Foursquare to link ads, location service
AT&T AdWorks will begin testing a program with an undisclosed retailer that will let smartphone users check into locations via the Foursquare service through mobile ads provided by ad company Celtra. Celtra chose to include the Foursquare capability because of an "intersection of advertisers' interests in social, local and mobile," said Maria Mandel Dunsche of AT&T AdWorks. Adweek (3/27)  | LIVE Webinar: Retailers Head for the Cloud
In this webinar, you'll hear guest speaker Peter Sheldon, Senior Analyst at Forrester Research, discuss findings from his new report on cloud-based eCommerce Solutions. Specifically, he will share insights on this trend toward the cloud and his finding on how you can establish a sustainable approach to adopting cloud-based eCommerce solutions. Register now. |
 | Shop.org Spotlight | | | | - "Participate or abdicate": Social networking isn't going anywhere
The numbers don't lie. There are 800 million people on Facebook talking about brands. Pinterest, the newest social media sensation, is reportedly attracting 11.7 million users a month. But when traditional ROI metrics have not been modeled for social networks, why should retailers create a social media strategy? In a recent article, the editors at STORES narrowed down their top five reasons why social media resonates with consumers better than interruption-based advertising, and explains why it has become part of the cultural fabric of retail. Read the full article.
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Online retailers can go a long way toward boosting their m-commerce sales by listening to what customers want, starting with the fact that consumers biggest frustration is the steps to making a mobile purchase take too long, writes i-Cue Design CEO Michael Darnaud. 
According to Google’s Zero Moment of Truth, consumers view and average of 10.4 sources of information prior to making a purchase. Source: 
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