 | March 21, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Unilever seeks outside ideas through website
Unilever launched a website to attract and evaluate ideas from outside sources, including universities, environmental groups and other companies. The move is part of a bid to reduce the environmental impact of products and will focus on ideas to improve sustainability, said Roger Leech, open innovation scouting director. Bloomberg Businessweek (3/20)       - Hain Celestial brews product launches
Hain Celestial is launching 40 products under its Celestial Seasonings, Earth's Best, Arrowhead Mills, Health Valley, Imagine, MaraNatha and Spectrum Essentials brands. Products include herbal teas and a Sweet Harvest Pumpkin black tea for Celestial Seasonings, organic Greek yogurt smoothies for Earth's Best, and new Health Valley and Imagine soups. Drug Store News (3/20)  - Report: Soft drink sales volume dropped 1% in 2011
According to a report from Beverage Digest, total sales volume for carbonated drinks fell 1% in 2011, to 9.27 billion cases, following a drop of 0.5% in 2010. "Carbonated soft drinks, while still the biggest category, are playing a declining role in Americans' beverage consumption," the report noted. Reuters (3/20) - Study: Quality matters in food deserts
A study found that building supermarkets in underserved areas is not enough if products do "not meet the expectations of those people who are supposed to buy them," said lead author Jonathan Blitstein. The study looked at six low-income neighborhoods in Chicago and found that people ate more fruits and vegetables when they gave a higher rating to places at which they shopped. National Public Radio/The Salt blog (3/20)  | Learn how Oka b. stays a step ahead with eCommerce solutions from Amazon
In this case study you’ll learn about eCommerce solutions from Amazon that have driven business results for Oka b. — a U.S. manufacturer of casual footwear — and helped them achieve greater business success. Download the case study. |
 - P&G takes an interest in Pinterest
Procter & Gamble has created a Pinterest board called Thank You Mum, touting the company's Olympic sponsorship and celebrating mothers. The social media effort, featuring runner Paula Radcliffe and former member of the Spice Girls Mel C, connects P&G to an audience interested in domestic life and the products that accompany it. The Business Insider (3/19) - Coke store in Rio de Janeiro dispenses smartphone credits
 The Coca-Cola concept store in Rio de Janeiro has a "Happiness Refill" dispenser that dispenses credits for Internet time on smartphones, a valuable offering in Brazil, where there are few places to access free Internet service and where most smartphone users have prepaid plans. "We're mixing mobile, the emerging middle class and a positive brand experience in one application," said Daniel Tartaro, digital integration director at Ogilvy. Advertising Age (tiered subscription model) (3/20)  | ROI of Social Media: Myths, Truths and How to Measure
This guide provides real social media ROI calculations and measurements, proven social media success stories, and social media metrics for different professionals - PR, Customer Service, Marketers and more. Learn to measure your metrics and distinguish your brand. |
 - Toshiba Tec develops scanner that recognizes food
The Object Recognition Scanner from Toshiba Tec might change the way perishable food is purchased, because it uses a camera, not bar code, to identify products. It saves time at checkout because staffers don't have to look up a code, said Toshiba employee Keiichi Hasegawa. Forbes (3/20)  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
- How to snack smarter
Americans have doubled the amount of snacks they consume over the last 30 years, according to a report by the USDA Agriculture Research Service. Avoid a ballooning waistline by only snacking when truly hungry, watching the amount of calories and eating regular, balanced meals. USA TODAY (3/20) - Portion size is a useful part of new meat labels, RD says
New nutrition labels on meat show portion sizes and how many servings are in a package to help people make better choices, writes registered dietitian Sheah Rarback of the University of Miami. One-ingredient meat does not have carbohydrates, fiber or sugar, so beyond portion size, the key figures to look for are calories, saturated fat and cholesterol, Rarback writes. The Miami Herald (free registration) (3/20)  | Costs are rising in China and Japan, prompting high-tech firms across Asia to consider new sourcing locations so they can remain efficient, while focusing more on service. What will be the impact of this behavioral shift? Learn about the findings in this free white paper. |
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| SmartQuote | | | |  | It is useless for the sheep to pass resolutions in favor of vegetarianism while the wolf remains of a different opinion."
--William Ralph Inge,
British author, priest and educator  |
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