 | March 14, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- PepsiCo prepares to roll out Pepsi Next
PepsiCo is planning a March 26 nationwide launch for Pepsi Next, a soft drink with 60% less sugar and fewer calories than Pepsi. "Somewhere in between that landscape is a big, wide-open space looking for something better than the diets that exist today but less sugar than regular," said Angelique Krembs, vice president of marketing for Pepsi. Reuters (3/13)        - Retail tea market set for growth
Retail sales of packaged tea were up 5.1% in 2011, according to Mintel, and Packaged Facts predicts sales could grow 6.6% this year and 8.7% in 2014 to reach $8.3 billion in 2014. "Tea is becoming a big item, and I think the health trend is driving it," said Bill Weigel, president and CEO of Weigel's, which saw a 15% increase in bottled tea sales in 2011. Convenience Store Decisions (3/13) - Survey shows sustainable packaging opportunities
In a survey from Perception Research Services, half of shoppers said they would pay more for products in environmentally friendly packaging, and one-third said they buy more of a product if the packaging is labeled as "recyclable" or "made from recycled materials." But one in five shoppers said the environmental claims were confusing or the packaging did not contain enough information. Los Angeles Times/L.A. at Home blog (3/13)  | Better Sales Training
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 - CMO: Shift to digital is a boon for P&G
 Marc Pritchard, chief marketing officer at Procter & Gamble, said the company will shift away from expensive television ads in favor of digital marketing as it seeks to trim $1 billion from its marketing budget by 2016. "To build a brand, you have to have great ideas," he said. "Now apply that to digital and all the new technology that's available. We have a much greater degree of opportunity to innovate." The Wall Street Journal/Boss Talk blog (3/13) - Meow Mix jingle is back
The jingle for Meow Mix, considered the second-most memorable American jingle after the Oscar Mayer song, is returning to television for the first time since 1996. TV ads for the brand's Tender Centers cat food show a split screen with two cats singing the famous tune, while subtitles provide the "translation." MediaPost Communications/Marketing Daily (3/13)  - Safeway adds sustainability to paper products
Safeway's private-label Ultra Thirsty paper towel and Softly tissue became certified by the Rainforest Alliance and the Forest Stewardship Council. "With forest resources under stress, it is important we lead by walking the talk in our environmental specifications for paper and help drive meaningful sustainability improvements in the supply chain," said Don Davidson, Safeway's vice president of strategic sourcing. Progressive Grocer (3/13)  | Over 1,700 CMOs shared their insights on the fundamental shifts transforming business and the world. Find out how they are striking a better balance between investing in solutions that drive efficiency and those that improve decision making, foster collaboration,and enhance customer relationships. |
- Study finds dietary patterns based on region, age, race
Blacks were more likely than whites to eat diets high in fried foods, processed meats and sugary drinks, while whites ate a pattern of more takeout and prepared foods or more sweet snacks and desserts, according to a study presented at an American Heart Association meeting. Researchers also found that younger people and those at higher socioeconomic levels tend to have a diet pattern heavier in salads and proteins as well as alcohol. HealthDay News (3/13)  | Learn How to Cut HR Costs Without Cutting Production
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 | GMA News |  |  | | - Stop your production details from falling through the cracks with help from GMA
Thorough documentation of production day processes can serve as a crucial defense against possible regulatory scrutiny -- for big and small food manufacturers alike. Prepare your brand for the pending rules of the Food Safety Modernization Act by meeting and exceeding the expectations for the creation, storage, and destruction of records.
Join GMA on Wednesday, March 28 from 1-2:30 p.m. EDT for the Documentation and Recordkeeping: From the Plant Floor to the File Drawer ... and Beyond webinar. Learn how to avoid recalls, market withdrawals, costly re-inspection fees and other potential pitfalls of incomplete, inaccurate or missing records. Ensure that your brand is meeting food safety documentation expectations by registering for this webinar today.
| Government & Food Safety | | | | - Legislators want FDA to require labels on GM foods
Fifty-five members of Congress signed a letter to FDA Commissioner Margaret Hamburg, saying the agency's labeling policy is inadequate because it does not cover food technologies such as genetic engineering that elicit changes not detectable by human senses. "We urge you to fully review the facts, law, and science, and side with the American public by requiring the labeling of genetically engineered foods as is done in nearly 50 countries around the world," the letter states. FoodSafetyNews.com (3/13)
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