 | News about digital retail commerce |  |
- How one bakery transformed its profits by going online-only
Sacramento's Tarts & Truffles bakery lost $12 in labor and ingredient costs each time it baked a $25 cake that didn't sell. That and other headaches associated with running a brick-and-mortar business convinced owners Bruce and Judy Parks to convert to an online only bakery that sells made-to-order treats for next-day delivery. There's been a learning curve, but profits-per-cake have more than doubled since the pair launched ChocolateBaker.com in 2006. NorthJersey.com (Hackensack, N.J.)/McClatchy Newspapers (free registration) (3/18)       | Are you getting the most from your commerce efforts?
The ecommerce landscape is constantly changing, with consumers shopping from multiple devices & channels. Learn the questions to ask to make sure you're not losing potential business. Download our three quick tips & whitepaper today. | - Survey: 29% of mobile comparison shoppers buy online
Almost one-third of consumers who use their mobile devices to comparison shop while in stores end up buying their product online, according to a survey from ClickIQ. Best Buy, Wal-Mart and Target topped the list of stores mobile shoppers visited to comparison shop most often. Internet Retailer (3/16) - M&A up at e-commerce, digital media companies
Digital media and e-commerce companies accounted for 37% of the 224 mergers and acquisitions announced in February, and the deals helped drive an 88.5% increase in the sector's transaction value, according to investment bankers at Petsky Prunier. Internet Retailer (3/16)  | The Business Case for Mobile and Tablet Shopping
Is mobility an out-of-reach luxury or could it really improve your business? Get the facts! Aberdeen’s Analyst Insight examines the impact of mobile solutions on retail transactions, customer expectations, and important profit opportunities. This research – a $399 value- is yours free! Download your copy here! |
 - Tips to make site migration more successful
Retailers who are migrating their sites to new e-commerce platforms have an opportunity to upgrade the content as well as the look and feel of the site, writes eClerx's Scott Hamilton. He offers several tips, starting with evaluating your content and making good use of the three Rs: retain effective and important content, rewrite badly crafted but important copy and retire obsolete sections. E-Commerce Times (3/17)  | Concerns regarding leadership capacity and development have been heightened recently by increasing globalization, business complexity, and the impending retirement of vast numbers of seasoned leaders. Taleo and DDI explore best practices in addressing the challenge to develop and acquire emerging leaders in this white paper. |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- Amazon highlights broad expansion of Appstore for Android
The Amazon Appstore for Android expanded from 4,000 applications at birth to 31,000 at its first anniversary, the company said, adding -- without being specific -- that owners have bought millions. To celebrate the milestone, Amazon slashed the price of some of its most popular apps. Also, Amazon showed support for Apple's latest iPad by updating the Kindle for iPad app to maximize the tablet's higher resolution and better graphics. VentureBeat/Mobile (3/15), CNET/Digital Media blog (3/15) - Google adds more cities for daily deals
Google expanded daily-deals service Offers to Houston, Philadelphia, Miami and Austin, Texas. The company is also aggregating deals from 11 websites, including AP Daily Deals, Half Off Depot and Boston.com, as it seeks to compete with leaders Groupon and LivingSocial. Internet Retailer (3/15) - Burberry wins most fashion "post likes" on Facebook
London-based Burberry saw the number of its Facebook "post likes" double in February to 138,000, more than other fashion brands with a presence on the social media platform, according to Stylophane's Facebook Fashion Index. The fashion brand posted 18 messages during the month, with images from its spring ad campaign and fall show. Women's Wear Daily (subscription required) (3/18)  | Data powers all your online channels and as a marketer you are involved with how this information is being used to reach customers. Federal regulations require protection of that consumer data to avoid potential risks and lawsuits. Watch these videos to learn how to create a comprehensive data privacy strategy. |
 | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | | Shop.org Spotlight | | | | - Why NRF's "This is Retail" video contest is just getting started
Now that the submission process has come and gone, the contest will officially kick into high gear on April 2 when the top 20 videos are announced. Videos will be matched up through the month of April for public voting, with the three finalists announced on May 1. The "This is Retail" contest will culminate in an exciting conclusion on May 16 at NRF's Washington Leadership Conference in Washington, D.C, when the three best retail stories in America are ranked and awarded with $50,000 cash. See the full contest timeline.
| SmartQuote | | | |  | 'I have done my best.' That is about all the philosophy of living one needs."
--Lin Yutang,
Chinese writer and inventor  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Associate Publisher: Dena Malouf 202-407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Friday, March 16, 2012
- Thursday, March 15, 2012
- Wednesday, March 14, 2012
- Tuesday, March 13, 2012
- Monday, March 12, 2012
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information |
|
Almost seven in 10 marketing and advertising executives say online marketing activities will be their top focus in 2012. Source: Retail Horizons: 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.