| News about digital retail commerce |  |
- How Wal-Mart plans to compete with Amazon for online customers
The percentage of Wal-Mart Stores customers who shop at Amazon increased from about 25% to 50% in the past five years, spurring the brick-and-mortar retail giant to boost online offerings to win them back. "Amazon has moved from being this unusual niche competitor for Wal-Mart to a force that can reinvent the industry," said Kantar analyst Bryan Gildenberg. Bloomberg (3/20)       | Are you confused about social commerce?
Social commerce expectations and reality can end up misaligned without the right information. Learn how social commerce can drive real ROI with the right strategy. Download our whitepaper today. | - Publishers assign high priority to Web, mobile for 2012
With the widespread adoption of tablet devices in mind, a majority of business-to-business and business-to-consumer publishers say they are assigning high priority to mobile and Web publishing in 2012, according to a survey by the Software & Information Industry Association. In particular, B2C publishers are focusing on tablets as a platform. Meanwhile, 42% of those surveyed said they would also concentrate on licensing and syndication. MediaPost Communications/Online Media Daily (3/20)  | Learn How to Cut HR Costs Without Cutting Production
Entrepreneurial execs know that they need to follow the rules, but they may not realize which decisions will lead to the two vital components that help keep HR costs low. The following paper focuses on minimizing human capital expenses in four key areas. Download the white paper, An Executive’s Guide to Cutting HR Costs to learn more. |
 - The must-have apps for moms
Moms use their smartphones more than the general population and they make more extensive use of them. A handful of brands including Target and Starbucks have created mobile applications that have become essential tools for mobile moms, this story says. iMedia Connection (3/21) - Report: Why consumers are marking your e-mail as "spam"
Marketers are feeling the pain as consumers seeking to weed through the growing flood of newsletters, daily deal offerings and other missives they've opted to receive are marking the messages as "spam" instead of opting out, according to a report from Return Path. "People are suffering from inbox overload and receiving e-mail they don't want to receive, even though they have opted into it. As a result, we're seeing subscribers reporting it as spam," said director Tom Sather. ClickZ (3/20) - Sponsored tweets go mobile
Twitter is pushing out sponsored tweets, even to users who don't follow the advertiser on the microblogging service. Clients can focus ad buys on users of a particular platform, such as iOS or Android. Twitter says the response has been "positive." Los Angeles Times (3/20)  | Data powers all your online channels and as a marketer you are involved with how this information is being used to reach customers. Federal regulations require protection of that consumer data to avoid potential risks and lawsuits. Watch these videos to learn how to create a comprehensive data privacy strategy. |
 - J.C. Penney promotes month-long sales with Hulu Plus app
When users tap J.C. Penney's video ads in the Hulu Plus iPhone app, they are taken to a product page for the month of March on the retailer's mobile shopping site. The feature is a part of the new rebranding campaign that is "focused on the rhythm of our customers' lives, so shoppers can find all the things they want, exactly when they need them, month by month," said spokeswoman Kate Coultas. MobileCommerceDaily.com (3/21)  | The Business Case for Mobile and Tablet Shopping
Is mobility an out-of-reach luxury or could it really improve your business? Get the facts! Aberdeen’s Analyst Insight examines the impact of mobile solutions on retail transactions, customer expectations, and important profit opportunities. This research – a $399 value- is yours free! Download your copy here! |
| Interactive Advertising |  |  | | | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - Shop.org's regional dinners head to Dallas
Enjoy dinner on us Thursday, April 12 in the Lone Star State. This next stop on Shop.org's regional dinner spring schedule is one of a handful of dinners across the United States and Canada in 2012 that are the perfect networking opportunity for multichannel retailers interested in talking about all things e-commerce. Space is limited for this popular series so reserve your seat at the table today. Register or view the complete schedule. - How to manage the changing world of retail distribution
As new technology bursts on to the scene, consumers' actions -- and reactions -- to innovation often serve as guides for retailers. But where does your distribution center fit in with changing technology? In an NRF webinar on March 29, Kim Baudry and Rich Herlacher of Dematic Corp. will discuss trends impacting retail distribution center efficiency and distribution center designs suited for today's omnichannel world. Learn more and register.
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More than 40% smartphone owners celebrating Easter will use their mobile device to research and/or purchase items. Source: 
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