| News about digital retail commerce |  |
- RadioShack geo-targets mobile users carrying old contracts
RadioShack is using the Verve Wireless network for location-based ads to target users of old cellphones and those with expiring contracts, encouraging recipients to stop by their closest RadioShack for an upgrade. Mobile accounts for 40% of RadioShack sales, according to Mindshare Chicago's Elizabeth Elliott. ClickZ (3/23)       | Amazon Webstore — Security, Scalability, & Reliability for your eCommerce Business
Hosted on Amazon’s cloud, Webstore scales with your business so you can test new ideas — like a flash sale microsite — without investing in expensive hardware or infrastructure. Learn more now. |
 - Online pawnshops gain in popularity
Tight financial times have more consumers turning to online pawnshops such as Pawngo and ePawnMarket. Consumers say the online shops offer them more for their goods and afford more privacy than brick-and-mortar shops, while some of the traditional shops say their counterparts on the Web aren't required to follow the same laws regarding identification and interest rates. The Sacramento Bee (Calif.)/McClatchy Newspapers (free registration) (3/19)  | Data powers all your online channels and as a marketer you are involved with how this information is being used to reach customers. Federal regulations require protection of that consumer data to avoid potential risks and lawsuits. Watch these videos to learn how to create a comprehensive data privacy strategy. |
 - Consumers demand fast downloads from tablets
Consumers expect websites to be optimized for tablets, a Compuware Corp. study indicates. Expectations are high, with 32% of tablet users in the U.S., U.K., Germany, France and India expecting a page to download in 2 seconds, and 13% demanding sub-second performance. Tablet users are also unforgiving of sites that download poorly. Internet Retailer (3/21) - How mobile users bring higher value to Best Buy
Best Buy customers who shop on their mobile devices as well as in-store and online make about 15% more purchases than non-mobile shoppers, said associate manager Chris Moroz. The retailer's next step is to figure out how consumers are using its mobile apps by gathering more data. "The mobile-savvy customer needs to be heard," Moroz said. Internet Retailer (3/23)  | The Business Case for Mobile and Tablet Shopping
Is mobility an out-of-reach luxury or could it really improve your business? Get the facts! Aberdeen’s Analyst Insight examines the impact of mobile solutions on retail transactions, customer expectations, and important profit opportunities. This research – a $399 value- is yours free! Download your copy here! |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- Square rebrands mobile-wallet app, adds features
Square has put a new face on its mobile-payment application by adding features and changing its name from Card Case to Pay with Square, the company announced, adding that the app is now available on Android-based smartphones. Square, which annually processes $4 billion in transactions through its dongle, hopes to make its mobile application more popular by making the names of participating merchants more visible. GigaOm (3/25), All Things D (3/25) - Jessica Alba's Honest.com lands $27 million in funding
Honest.com, a site launched by celebrity Jessica Alba to sell chemical-free products including natural soaps, diapers, household cleaners to new parents, has raised $27 million in new funding from General Catalyst Partners, Lightspeed Venture Partners and Institutional Venture Partners. Mashable (3/24)  | LIVE Webinar: Retailers Head for the Cloud
In this webinar, you'll hear guest speaker Peter Sheldon, Senior Analyst at Forrester Research, discuss findings from his new report on cloud-based eCommerce Solutions. Specifically, he will share insights on this trend toward the cloud and his finding on how you can establish a sustainable approach to adopting cloud-based eCommerce solutions. Register now. |
 | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | | Shop.org Spotlight | | | |  | - The science of shopping cart optimization
E-commerce executives are continually trying to figure out the behaviors that drive shopping cart abandonment – especially when 7 out of every 10 shoppers with items in their carts are not completing their transactions. In a webinar offered exclusively to Shop.org members this Wednesday, March 28, Charles Nicholls, founder and chief research officer of SeeWhy, will offer insight into what steps retailers can take to entice shoppers to check out -- rather than back out -- of their transactions. Learn more and register. |
- The proof is in the packaging when shipping internationally
E-retailers are constantly walking the fine line of providing reliable shipments to international customers while not compromising their bottom line. In a recent addition to the Shop.org white paper library, Bongo International analyzed how 16 U.S. retailers managed packaging inefficiencies and refined their strategies. Learn from their results and grow your international customer base. Download the white paper.
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Consumers in India's small towns are discovering online retail sites that give them access to more of the goods they could previously only find in bigger cities. Industry experts say small towns will play a big part in the growth of e-commerce, which is forecast to grow to 4.5% of overall retail in India by 2016. 
Almost one-quarter of consumers said they follow retailers on social media for their expert opinions. Source: 
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