 | News about digital retail commerce |  |
 | A large men’s apparel retailer has found the key to loyalty success with an initiative that allows customers to engage with the brand on their terms, not based on a time sensitive promotion. Download A Cross-Channel Loyalty Case Study to learn how this retailer has ensured that its brand is aligned across channels for a cohesive loyalty program. |
 - Online retailers hope True Fit lives up to its name
Retailers including Macy's and Nordstrom added a new tool to their websites this week that aims to solve online shoppers' ongoing quest to find the right size. True Fit, developed by a group of Boston mathematicians, uses extensive data from 350 brands and predicts fit based on information from customers including which pieces from their current closet fit the best. The Wall Street Journal (3/21)       | Data powers all your online channels and as a marketer you are involved with how this information is being used to reach customers. Federal regulations require protection of that consumer data to avoid potential risks and lawsuits. Watch these videos to learn how to create a comprehensive data privacy strategy. |
 - Google's Spero sees "no one mobile"
"In 2012, there is no one mobile," says Jason Spero, who manages global priorities and commercial strategy for Google's mobile offerings. Spero takes note of the different ways people use mobile devices when roaming their neighborhoods, for a retail experience or as a shopping companion. With this in mind, marketers are quickly finding ways to use mobile that fit their purposes. eMarketer (3/23)  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 - German company clones Amazon's site in Asia
A German company that has already copied popular websites including eBay and Zappos has launched a clone of Amazon in Indonesia, Malaysia and several other Asian countries where the U.S. online retailer doesn't have a strong presence. The site, Lazada.com, mimics the look and feel of Amazon, including an orange arc in the logo. Bloomberg Businessweek (3/22) - Primedia acquires Rent.com from eBay
EBay sold Rent.com, a rental-property website acquired in 2004 for $415 million, to Primedia for an undisclosed amount. Primedia helps consumers find residential properties to rent or buy via sites including ApartmentGuide.com, Rentals.com and RentalHouses.com. TechCrunch (3/22)  | Learn how Oka b. stays a step ahead with eCommerce solutions from Amazon
In this case study you’ll learn about eCommerce solutions from Amazon that have driven business results for Oka b. — a U.S. manufacturer of casual footwear — and helped them achieve greater business success. Download the case study. |
- How will new sales tax laws affect Amazon's sales?
It's likely that Amazon and other online retailers will eventually have to begin collecting state sales tax on purchases across the country. Some industry experts say tax-related price bumps won't hurt sales, but a recent study found that buyers are increasingly likely to buy from out-of-state sellers as home-state sales tax rates rise. The Wall Street Journal (3/22) - Congressmen ask developers for data-collection policies
Two House Democratic lawmakers have asked developers of more than 30 iPhone applications to provide information on how they collect and use data they glean from smartphone customers who download their apps. The request, part of a probe into privacy issues, was sent to such companies as Twitter, Facebook, Foursquare and Path. Reuters (3/22), VentureBeat/Social (3/22)  | The Business Case for Mobile and Tablet Shopping
Is mobility an out-of-reach luxury or could it really improve your business? Get the facts! Aberdeen’s Analyst Insight examines the impact of mobile solutions on retail transactions, customer expectations, and important profit opportunities. This research – a $399 value- is yours free! Download your copy here! |
 | Shop.org Spotlight |  |  | | - Save $300 on NRF's Loss Prevention Conference by March 30
There's only a few days left to get the biggest discount on LP's biggest event of the year. Thousands of top LP professionals and industry partners will gather in New Orleans at the NRF Loss Prevention Conference & EXPO, June 20 to 22, to network and learn about the latest LP trends, tactics and technologies. Learn more. - Shop.org now accepting white paper submissions
Has your company recently published a white paper, case study, benchmarking report, or other original document that serves to educate or support aspects of the e-commerce industry? Shop.org members are encouraged to submit original materials for others in the industry to benefit from. Approved research will be featured on the Shop.org site as well as in Shop.org SmartBrief. Learn more.
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Over 18% of Easter shoppers will buy online, up from 14% last year and 11% in 2008. Source: 
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