  | March 13, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Campaigns highlight milk for breakfast and after exercise
The Milk Processor Education Program is launching two marketing programs aimed at increasing milk consumption. "The Breakfast Project" features actress Salma Hayek and promotes milk as an essential part of the morning meal, while the "My After" campaign highlights chocolate milk as a replenishing post-workout beverage. Convenience Store News (3/12)        | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 - During Lent, retailers focus on seafood
Retailers are offering discounts, recipes and meal ideas using seafood during Lent, when some consumers avoid meat. "We're focusing on some items that don't intimidate people too much, more common-type items that they would be willing to try to do in their home," said Nick Arlt, public relations director at Festival Foods, which promoted a sale on seafood with a half-page ad. Supermarket News (3/12) - Interest in ethnic food is on the rise
ReportsnReports found a dramatic increase in demand for ethnic food, according to market-research report "Packaged Food in the U.S." Factors include more Hispanics and Asians, an economic downturn that prompted more at-home cooking and more exposure to different cuisine through media. Drug Store News (3/12)  | Keep customers engaged, loyal and profitable.
At AMG (Acosta Marketing Group), we're focused on building brand loyalty, increasing visibility and boosting the bottom line. Our fully integrated approach engages and converts shoppers along the entire path to purchase. The result? Growth for your brands. Learn more. | | Corporate Social Responsibility |  |  | | - 3 steps to changing the world
Changing the world will require people to set audacious, far-reaching goals and actively collaborate to achieve them, writes Dan Pallotta. That doesn't have to be complicated, but it will require strategic thinking from all concerned. "It's all proven stuff. It's not rocket science. So let's get on with it," Pallotta writes. Harvard Business Review online/HBR Blog Network (3/8)  | Earn 2X rewards points on gasoline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - How green marketers upped their game
Companies are getting better at green marketing, writes Lezette Engelbrecht. Firms such as AT&T, Coca-Cola, Mercedes-Benz and Nike are running polished environmental campaigns underpinned by a genuine commitment to sustainability, Engelbrecht writes. "In an age where consumers will out you for greenwashing at the merest hint of inconsistency, companies have had to up their game," she adds. ITWeb.co.za (South Africa) (3/9)   | Hiring exceptional talent is critical to the success of your business. Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than 100%, a business needs great people to thrive. This guide provides best practices for securing the top talent you need to drive business results. |
| Health & Wellness | | | | - Brown rice is a healthy option for children
Brown rice is a great option for foodservice companies that provide healthy meals for children, especially for schools that are required to add whole-grain items to menus by 2014. Combining brown rice with lean meat and vegetables is an easy way commercial and noncommercial foodservice entities can offer delicious yet nutritious meals. QSRMagazine.com (3/12) | GMA News | | | | - Featured sessions and attendee list available for the GMA Science Forum
The GMA Science Forum, April 3-6, in Washington, D.C., is the premiere annual event where senior CPG leaders and scientists gather to discuss the latest government and industry intelligence on regulatory, product safety and health issues. Featured program sessions include:
FSMA Sessions at the GMA Science Forum - Overview of the FSMA Proposed Rules under Review and Comment from 50,000 Feet
- Preventive Controls and Hazard Analysis – A Deeper Dive into what the FSMA Proposed Rule Means to the Industry
- Foreign Supplier Verification Program and VQIP
Health and Wellness Sessions at the GMA Science Forum - Partially Hydrogenated Vegetable Oils and Trans Fats in the US Diet – Perspectives on Health, Ingredient Regulation and Labeling
- What’s the Skinny on Fats?
- Hunger, Craving, or Food Addiction?
Technical Tracks at the GMA Science Forum - Validating Thermal Process Lethality to Salmonella in Low-Moisture Foods
- Parameters and Requirements for the Validation of Pasteurization Methods – From an Operations Perspective
Visit www.gmascienceforum.com for more information. View the attendee list.
| Government & Food Safety | | | | - A smooth beginning for meat-label law
Retailers were prepared when a meat-label law went into effect March 1. "Fortunately, we were prepared before this law went into effect," said Mike Smith of Broulim's Fresh Foods. "Associated Foods, our supplier, was very proactive in talking about this with retailers and even provided training meetings on what would be required." Supermarket News (3/12)
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