Piggly Wiggly Carolina campaign touts local ties

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March 28, 2012 News for the food, beverage and consumer packaged goods industry   Company Watch    Campbell marketing chief to head Pepperidge Farm Irene Chang Britt, currently senior vice president-chief strategy officer at Campbell Soup, has been tapped to head the company's Pepperidge Farm division starting Aug. 1, replacing Pat Callaghan, who is retiring. Britt joined Campbell Soup in 2005 and previously worked at Kraft Foods. Advertising Age (tiered subscription model) (3/27)      Chocolate-makers see opportunity in Israel Israel consumes only 1.5% of the world's chocolate, but the market has grown nearly 40% since 2007 and is expected to expand 5% to 10% this year, according to Leatherhead Food Research. Kraft Foods and Nestle are investing in Israel, which is considered a gateway to the Middle East. Nestle increased its stake in Israeli food company Osem Investments, while Kraft expanded its Milka brand and other products. The Wall Street Journal (3/27)        Colgate-Palmolive leads oral-care category Colgate-Palmolive is expecting to drive growth through volume, even as competitive pressure forces a narrowing of margins. The company's Oral Care division is responsible for half the company's stock value, with products commanding an estimated 26% of the global oral care market. Forbes (3/27)      NEW Blog Post: Do you have product on FDA detention? Make sure you comply with new requirements of the Food Safety Modernization Act (FSMA). The FTS team of independent professional samplers possesses the training and experience required by FSMA to sample foods for laboratory testing. Read this post.   Trends    Consortium asks, "What's in a name?" The Consortium for Common Food Names is seeking broader use of food and drink terms that have become generic, including feta, salami and Parmesan. "No one country or entity should own common food names," said Executive Director Jaime Castaneda. The group wants an agreement that protects geographical indicators, such as Thai jasmine rice or Washington apples. The Gourmet Retailer (3/27)      Poll shows support for genetically modified food labels A Mellman Group poll of 1,000 voters found that 91% of respondents are in favor of labels indicating if food contains genetically modified ingredients. The study was commissioned by Just Label It, a group that filed a petition with the Food and Drug Administration seeking the change in labeling law. MSNBC/Reuters (3/27)      LIVE Webinar: Retailers Head for the Cloud In this webinar, you'll hear guest speaker Peter Sheldon, Senior Analyst at Forrester Research, discuss findings from his new report on cloud-based eCommerce Solutions. Specifically, he will share insights on this trend toward the cloud and his finding on how you can establish a sustainable approach to adopting cloud-based eCommerce solutions. Register now.   Advertising & Marketing    Mars mobile campaign pushes M&M's for Easter Targeting the major candy-consuming holiday of Easter, Mars is offering dessert recipes incorporating its M&M products in a mobile campaign and sponsorship on the "Today Show" iPhone application. "A lot of candy consumption is based on impulse purchases, so mobile ads are a great way to connect consumers who are out and about shopping with stores that are selling M&M's candies," said Appitalism CEO Simon Buckingham. Mobile Marketer (3/27)      Nielsen examines purchase decisions by socially conscious consumers A Nielsen analysis of socially conscious consumers found that they make purchase decisions based on personal recommendations and social media. "In order for cause-marketing efforts to affect sales, customers must first be aware of a company's efforts," said Nic Covey, vice president of Nielsen's global corporate social responsibility program, Nielsen Cares. Drug Store News (3/27)      Tax season can be tough. The IRS has increased the time it spends auditing small businesses by 30%. This free white paper brought to you by American Express OPEN, will help you learn how to navigate changes in tax legislation, leverage often overlooked deductions and strategize for the coming years. Download your free white paper, What Every Small Business Owner Needs To Know For Tax Season.   Retail Spotlight    Piggly Wiggly Carolina campaign touts local ties Piggly Wiggly Carolina is launching its first campaign in six years, starting with a two-minute television ad focusing on the Carolinas and Georgia. The campaign, with the theme "Local Since Forever," highlights the 100-store chain's history of selling local products and supporting community events. MediaPost Communications/Marketing Daily (3/27)      Learn how Oka b. stays a step ahead with eCommerce solutions from Amazon In this case study you’ll learn about eCommerce solutions from Amazon that have driven business results for Oka b. — a U.S. manufacturer of casual footwear — and helped them achieve greater business success. Download the case study.   Sponsored Content    Should You Focus on Facebook or Twitter? Courtney Rubin 7 Steps to a Simple Social Media Strategy Annie Mueller Flipboard's Evan Doll on Creating a Standout Smartphone App Katie Morell Act Now, or Forever Wonder What If Anonymous How Employee Engagement Leads to Higher Stock Prices Kevin Kruse   Health & Wellness    "Overall healthy dietary pattern" fights disease, dietitian says An overall healthy diet with a combination of nutrients can fight disease, said registered dietitian Colleen Doyle, director of nutrition for the American Cancer Society and co-author of "The Great American Eat-Right Cookbook." Among her superfood choices for nutrition are brown rice, whole-wheat pasta, tuna, salmon, broccoli, beans and apples. Detroit Free Press (3/25)      Hiring exceptional talent is critical to the success of your business. Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than 100%, a business needs great people to thrive. This guide provides best practices for securing the top talent you need to drive business results.   GMA News  Does your team have the right tools to identify risk factors of salmonella? Preventing contamination by salmonella in ready-to-eat products is essential for all food manufacturers, and GMA has designed a webinar that will provide industry expertise focused on the identification of risk factors associated with salmonella contamination. Facilitated by subject matter experts from GMA and its member companies, participate in the Aggressive Control Measures for a Wily Pathogen: Salmonella in Low-Moisture Foods webinar on Wednesday, April 25 from 1-4 p.m. (EDT). Attendees will gain the necessary tools to design an environmental monitoring program (EMP) to detect potential changes in sanitary conditions in the processing environment, as well as learn actions that can be taken to assure sanitary conditions are maintained, the need to conduct extensive investigative sampling when a potential harborage is identified, and when to escalate sampling/environmental analysis and potentially finished product sampling. Learn more.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  Beef Products' production halt might lead to higher prices The beef industry predicted higher prices after Beef Products stopped production at three facilities that make lean finely textured beef, also known as "pink slime." Retailers and foodservice outlets have stopped selling the product, even though there is "absolutely no evidence that this product is unsafe, and it is low-fat," said Kevin Concannon, USDA undersecretary for food, nutrition and consumer services. The Des Moines Register (Iowa)/Green Fields: Agriculture and Alternative Energy blog (3/27)      Online USDA map shows where food is grown, sold The Department of Agriculture has introduced the interactive KYF2 Compass Map, which shows local and regional food supply chains. The web-based map aggregates data from many sources to provide a tool expected to benefit farmers, educators, businesses and others. Food Business Review (3/27)      Click here to view more job listings.   SmartQuote  When you make a world tolerable for yourself, you make a world tolerable for others." --Anaïs Nin, French-Cuban author          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Publisher, Food & Beverage:  Chris Warne 212-450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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