| News about digital retail commerce |  |
 | Are you getting the most from your commerce efforts?
The ecommerce landscape is constantly changing, with consumers shopping from multiple devices & channels. Learn the questions to ask to make sure you're not losing potential business. Download our three quick tips & whitepaper today. | - A recipe for successful new product launches
Online retailers frequently need to promote new brands and products, and following some simple steps can boost the effectiveness of new-product launch marketing, according to this Practical eCommerce story. Tips include starting with common goals, metrics and resources for each new product launch. Practical eCommerce (3/12)      - How retailers are optimizing e-mail
The nation's top 100 retailers sent an average of 177 e-mails to their customers last year, but many, including J.C. Penney, are pulling back and rethinking their e-mail strategies amid signs that consumers are tired of the digital flood. Fewer customers are unsubscribing, and more are opening missives from Nicole Miller since the company cut back on the number of e-mails it sends. The Wall Street Journal (3/9) - China's online retailers take the battle to books
 Chinese online retailer 360buy Jingdong Mall added e-books to its offerings earlier this year, joining rival Dangdang, which plans to add about 100,000 digital titles to its catalog this year. Both companies are selling e-books at deeply discounted prices, creating concerns for the country's publishers. China Daily (Beijing) (3/12)  | Data powers all your online channels and as a marketer you are involved with how this information is being used to reach customers. Federal regulations require protection of that consumer data to avoid potential risks and lawsuits. Watch these videos to learn how to create a comprehensive data privacy strategy. |
 - Apps may drive growth of grocery store scanning
Stop & Shop is the only major U.S. retail chain using portable scanners from Modiv Media, a technology that aimed to revolutionize the way consumers shop and pay when it was introduced in 2003. New mobile applications that work from shoppers' smartphones and include coupons and other discounts along with easing the checkout process may be the key to finally making scanning mainstream, industry experts say. The Boston Globe (tiered subscription model) (3/12)  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- Walgreen beefs up mobile app to improve pharmacy features
Walgreen enhanced its mobile application, offering a pill reminder and an easy transfer scanner. The reminder can track several prescriptions, and the scanner transfers prescriptions to Walgreen. "Mobile is an important channel for us and brings great opportunities for technology innovation and providing pharmacy features to millions of our mobile customers," said E-commerce President Sona Chawla. Drug Store News (3/9) - Wal-Mart acquires Facebook app Social Calendar
 Wal-Mart has acquired Social Calendar, a Facebook application that sends users text-message and e-mail reminders of birthdays and holidays. The app also lets users post personalized cards and other greetings on friends' Facebook walls. TechCrunch (3/11)  | Concerns regarding leadership capacity and development have been heightened recently by increasing globalization, business complexity, and the impending retirement of vast numbers of seasoned leaders. Taleo and DDI explore best practices in addressing the challenge to develop and acquire emerging leaders in this white paper. |
 | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Marketers will spend more on mobile as display dominates
Sixty-five percent of U.S. marketers plan to increase their spending on mobile, and 49% will up spending on online video, per ValueClick Media. But 94% of respondents have standard mobile banner ads in mind, with only 53% planning mobile ads with rich media and 49% expecting to use mobile video. eMarketer (3/12) | Shop.org Spotlight | | | | - NRF sets up shop at the Retail Business Technology Expo in London
The Retail Business Technology Expo and Cards and Payments Solutions Event (RBTE) is a two-day informative and interactive seminar and conference showcasing more than 300 global solution providers. NRF, along with its technology standards division, the Association for Retail Technology Standards, and its digital division, Shop.org, will be the only U.S. retail trade association at RBTE, which kicks off Tuesday. ARTS Executive director Richard Mader and Shop.org's Senior Director of Content and Community Artemis Berry will both be featured speakers on the educational program at RBTE, the premier event for retail executives and their international business partners. Read more. - 6 considerations for international expansion
Fierce and frequent changes in the global marketplace call for a strong (and flexible) international strategy. But what lessons can be learned and applied from European retailers or those that have already expanded internationally? Shop.org Executive Director Vicki Cantrell identifies the first of many issues and considerations a company must make before going global, and provides background of what NRF's communities will offer at the Retail Business Technology Expo March 13-14 in London. Read more. Shop.org Blog (3/12)
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In 2011, executives said that boosting online sales outpaced other initiatives by a margin of 2 to 1. Source: 
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