March 22, 2012 | News for the food, beverage and consumer packaged goods industry |  |  | - Nestle CEO focuses on developing markets
Nestle CEO Paul Bulcke said prices for agricultural goods and other commodities are rising because of strong demand, particularly in emerging markets. "The demand is going up because 80% of the world's population is developing and emerging. They are going to eat more and better and that is good," he said. "In general, agriculture raw materials have come down for 50 to 60 years. Now the underlying trend is upward." The Wall Street Journal (3/21) - GMA, SymphonyIRI join forces on analytics
GMA is working with research firm SymphonyIRI on Analytics2020, a global survey focused on defining the elements necessary for success in a changing retail landscape. GMA will share initial findings at the GMA Executive Conference in August. Drug Store News (3/21) - NPD looks at morning-eating trends
The NPD Group found that 38% of Americans eat or drink once in the morning, while 41% do so at least twice. "Understanding the number of eating and drinking occasions and items helps food manufacturers seize the morning opportunity," said Dori Hickey, author of the report "Morning MealScape 2011." Convenience Store News (3/21)  | Leveraging Cloud Security to Weather Threatening Storms Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
- Supply chain program a boon for Starbucks
In 2004, Starbucks launched Coffee and Farmer Equity Practices, a supply chain program in cooperation with Conservation International. The most recent report shows the investment has been worthwhile, and "sustainable practices encouraged by C.A.F.E. Practices are related to improved conditions on the ground," writes Elizabeth Baer of CI's Center for Environmental Leadership in Business. GreenBiz.com (3/21), Conservation International (3/19)  | Top 5 HR Compliance Concerns for Small Business Small and medium sized companies spend a lot of time focusing on core business issues, but they may overlook one of the most potentially serious and costly issues — regulatory compliance. How do you know what issues to look for in order to protect the company? Download this must-read paper that discusses the top 5 HR compliance issues. |
 Advertising & Marketing |  |  | | - Kimberly-Clark CMO: "Lean is effectiveness"
Clive Sirkin, the new chief marketing officer for Kimberly-Clark, said the company's focus on "lean marketing" does not mean choosing the lowest-cost option, but rather getting the best return on investment. "The other thing is we don't believe in digital marketing," he said. "We believe in marketing in a digital world, and there's a huge difference." Advertising Age (tiered subscription model) (3/21) Retail Spotlight |  |  | | - Kroger gift-card promo quadruples fuel points
Kroger customers who buy a gift card through April 7 can earn four times the usual number of fuel points, redeemable for a discount at Kroger and participating Shell stations. A $20 gift card yields 80 points; every 100 points provides a discount of 10 cents per gallon. Progressive Grocer (3/21) Health & Wellness |  |  | | - Strong food aromas may aid in weight loss, study finds
Participants who ate a custardlike dessert while being exposed to different scents took smaller bites as the scents grew stronger, suggesting that manipulating the aroma of food may lead to a 5% to 10% decrease in food intake per bite, according to a Dutch study in the journal Flavour. Researchers said controlling both food aroma and portion size may aid in weight loss. HealthDay News (3/21) GMA News |  |  | | Government & Food Safety |  |  | | - EU moves forward on food tracking
EU regulators met with industry participants to discuss using technology to give consumers information about their food and sourcing of ingredients. The discussion focused on achieving "consensus from both the public and private sectors on areas like the type of content required, how to achieve consensus on a code of ethics around such issues as child labor, and what the initial product focus should be," said Herman Koeter of the Food Information Transparency Initiative. FoodNavigator (3/21) SmartQuote |  |  | |  | A man is not where he lives, but where he loves." | | | This SmartBrief was created for cpgbrokers@gmail.com | | Read more at SmartBrief.com | A powerful website for SmartBrief readers including: | | | | | | Recent GMA SmartBrief Issues: - Wednesday, March 21, 2012
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