Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dzpnCaiGapCcvijQCidawJBWcNwdfn
| News about digital retail commerce |  |
|  | Mapping vs.Crawling: Generating the Best Competitive Intelligence. Most competitor price monitors crawl websites to search for identical items based on the manufacturers' product name and/or SKU information. A more effective method is to map products. This ensures accurate data and provides the flexibility to monitor private label and similar products. Learn more. | - Italy's online sales rose 20% last year
Online sales in Italy rose 20% last year, as consumers turned to the web to buy more clothing, computers, media and groceries, according to Netcomm. Amazon, Banzai Commerce and eBay led the list of online merchants with the most market share. Internet Retailer (3/19)       | Learn how Oka b. stays a step ahead with eCommerce solutions from Amazon
In this case study you’ll learn about eCommerce solutions from Amazon that have driven business results for Oka b. — a U.S. manufacturer of casual footwear — and helped them achieve greater business success. Download the case study. |
 - When affiliates become revenue rivals
When consumers do a Google search for that perfect pair of jeans you're selling, odds are they'll find a deal through one of your affiliates that pops up on the same page as your site, which means you're selling at a discount and paying an affiliate commission, writes CPC Strategy's Andrew Davis. He offers some tips for mitigating margin-eating affiliate deals, starting with making sure your coupon page pops up as well. SearchEngineWatch.com (3/19)  | The Business Case for Mobile and Tablet Shopping
Is mobility an out-of-reach luxury or could it really improve your business? Get the facts! Aberdeen’s Analyst Insight examines the impact of mobile solutions on retail transactions, customer expectations, and important profit opportunities. This research – a $399 value- is yours free! Download your copy here! |
 - EBay fashion executive resigns
London-based eBay executive Miriam Lahage resigned to take another job, after serving as the online retailer's global head of fashion brand and industry engagement. Women's Wear Daily (subscription required) (3/19)  | Hiring exceptional talent is critical to the success of your business. Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than 100%, a business needs great people to thrive. This guide provides best practices for securing the top talent you need to drive business results. |
 | Data powers all your online channels and as a marketer you are involved with how this information is being used to reach customers. Federal regulations require protection of that consumer data to avoid potential risks and lawsuits. Watch these videos to learn how to create a comprehensive data privacy strategy. |
 | Shop.org Spotlight |  |  | | - How Under Armour and Warby Parker win with social media
Social networks have become a fixture in our everyday lives, and consumers are spending from four to ten hours a day on Facebook, Twitter, and niche social sites like Pinterest. With this phenomenon likely to grow, how can retailers cleverly reach and engage this captive audience? In a post on the Shop.org blog, Shop.org's Artemis Berry explains how two very different brands focused on consumer engagement to engender word-of-mouth marketing that traditional advertising can't buy. Read more. Shop.org Blog (3/1) - Best practices to achieve prominence in the health and beauty market
Health and beauty is one of the most fiercely competitive categories online, with some of the world's most recognizable brands such as Lancôme and Estee Lauder vying for consumers. In a new addition to the Shop.org white paper library, Innotrac profiles the dynamics and diversity of the health and beauty segment and identifies opportunities for these e-commerce merchants to extend their brand experience. Download the white paper.
| SmartQuote | | | |  | A little Madness in the Spring Is wholesome even for the King"
--Emily Dickinson,
American poet  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Associate Publisher: Dena Malouf 202-407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Monday, March 19, 2012
- Friday, March 16, 2012
- Thursday, March 15, 2012
- Wednesday, March 14, 2012
- Tuesday, March 13, 2012
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information |
|
E-commerce represented 8.3% of GDP in the U.K. in 2010, the largest percentage in any of the Group of 20 nations, and that percentage is expected to grow to 12.4% by 2016, according to a report released Monday by Boston Consulting. 
The average consumer that has "followed a retailer" on social media now follows an average of 6.3 retailers. Source: 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.