| News about digital retail commerce |  |
- Neiman Marcus makes online moves in China
Dallas-based luxury department store Neiman Marcus has invested $28 million in Chinese fashion website Glamour Sales Holding. The chain aims to make its own online debut in China by the end of the year, a strategy aimed at capturing the country's growing demand for luxury goods without the overhead of brick-and-mortar stores. The Wall Street Journal (3/21)       | How can you quantify the hidden impact of mobile on purchases, purchase intent, loyalty and retention? Now you can do a better job of managing your mobile initiatives and maximizing mobile’s ROI with ForeSee satisfaction analytics. Learn more at foresee.com … | - Fashion takes the lead as fastest growing segment online
Online purchasing of apparel and accessories is the fasting growing segment of e-commerce, per eMarketer's study. Once thought to be a poor fit for online sales because of the need for trying on clothes and touching accessories, new visualization tools have helped propel the category, with $73 billion expected in U.S. sales by 2016. eMarketer (3/22) - Developing countries to fuel even bigger Web-economy shakeup
Many consumers in developing countries are now gaining Internet connections and smartphones in greater numbers, a trend that's likely to lead to massive changes in the global Internet economy in the next five years, especially when it comes to retail, according to Boston Consulting. "[In many developing countries], the experience of buying online is much more exciting and pleasurable than going to some dreary store," said senior partner David Dean. MediaPost Communications/Marketing Daily (3/21)  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 - Lowe's m-commerce app gains traction in App Store
With a national TV campaign behind it, Lowe's m-commerce iPad app has been one of the top five free iOS offerings in Apple's App store since March 6. The app is a digital version of Lowe's Creative Ideas magazine and "allows users to find inspirational home improvement content when and where they are looking for it," said spokeswoman Colleen Maiura. MobileCommerceDaily.com (3/22)  | Learn How to Cut HR Costs Without Cutting Production
Entrepreneurial execs know that they need to follow the rules, but they may not realize which decisions will lead to the two vital components that help keep HR costs low. The following paper focuses on minimizing human capital expenses in four key areas. Download the white paper, An Executive’s Guide to Cutting HR Costs to learn more. |
 - How Amazon keeps the lead in Europe
 Amazon became the largest online retailer in Europe by using a combination of deals and customer-service innovation, including a pilot project in the U.K. that lets shoppers pick up purchases at a subway-station drop box, said ChannelAdvisor CEO Scot Wingo. "Amazon has a nice way of figuring out what European shoppers want," Wingo said. Internet Retailer (3/21) - AmazonLocal's gift card deal the second-fastest-selling daily deal: Amazon, through AmazonLocal, sold 1 million half-price gift cards in 17 hours Tuesday, the second-fastest-selling daily deal in history, according to deal tracker Savvr. CNET/Digital Media blog (3/21)
 | Data powers all your online channels and as a marketer you are involved with how this information is being used to reach customers. Federal regulations require protection of that consumer data to avoid potential risks and lawsuits. Watch these videos to learn how to create a comprehensive data privacy strategy. |
| Shop.org Spotlight |  |  | | - Best strategies for making your "invisible" Web content accessible
With 150,000 URLs added to the Internet each day, Web content is growing at a rate almost impossible to keep up with. So how can retailers siphon their communications to consumers through the increasing clutter of information? In a new white paper in the Shop.org library, BloomReach identifies ways online retailers can package their messages so that they are easy to find for the consumers who seek it. Download the white paper. - Ellen Davis named NRF SVP and executive director of the NRF Foundation
A visible spokesperson and asset to NRF and Shop.org since 2002, Ellen Davis has been named senior vice president, NRF and executive director of the NRF Foundation. In this new role, Davis will be tasked with restructuring the Foundation to more closely align with NRF's strategic plan. She will also oversee a team managing NRF research projects, professional retail certification and training programs, initiatives to develop the next generation of retail leaders, and university partnerships. "Ellen is the perfect candidate to re-imagine the possibilities for our Foundation," said NRF President and CEO Matthew Shay. Read the full release.
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More than 52% of tablet owners celebrating Easter will use their device to research products and purchase gifts. Source: 
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