 | News about digital retail commerce |  |
- Microsoft gives Bing a social makeover
Microsoft has redesigned its Bing search engine to include a dedicated social-search sidebar that will pull in relevant content from social networks such as Twitter, Facebook, LinkedIn, Quora and Foursquare. That's a big step up from Google's social search, both because it covers more of the social Web and because it combines both social and conventional search in an intelligent, seamless way, Jon Mitchell writes. "It's a sidebar like in a courtroom, a private counsel with your Facebook friends, with conversations from the whole social Web admitted as evidence," Mitchell writes. ReadWriteWeb.com (5/10), MIT Technology Review online (5/10), The Atlantic Wire (5/10)       |
Learn how Retailer Charlotte Russe grew its mobile database by 33% in one weekend. Using Mogreet's rich media mobile messaging platform to deliver video, images and text messages of its products, Charlotte Russe saw a 300% jump in participation compared to their SMS text-only campaign, strengthening brand loyalty and increasing sales. Download the case study now! | |
- Amazon executive shares growth strategy in China
Amazon is willing to operate at a loss to build its reputation and sales in China's increasingly competitive e-commerce arena, where the company aims to claim one of the top three spots for the largest online retailers, China chief Wang Hanhua said. "We tend to take a very long-term view of things," Wang said. "We believe that China's e-commerce eventually will be huge." Reuters (5/10)  | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
 | New Media & Technology |  |  | | - Study: Brands should tweet first, and tumble later
Brands get the most return on Twitter and Facebook messages posted during the early afternoon on weekdays, researchers say. That contrasts sharply with Tumblr messages, which are most effective when posted after 4 p.m., and ideally between 7 p.m. and 10 p.m. "Tumblr likes to party," the researchers note. Ragan.com (5/11) - Marketers take to tactics once considered niche
With online video content regarded as mainstream, marketers have adopted a wide range of secondary tactics, including webinar hosting (28%), local search (24%), personalized URLs (22%) and the fastest-growing niche tool, social applications (20%), according to Chief Marketer. The use of Facebook and Twitter sharing buttons has been adopted by 68% of marketers to increase organic search results, the survey reports. eMarketer (5/11)  | Earn 2X rewards points on advertising costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Lingerie brand Bare Necessities launches tablet catalogs
Online lingerie retailer Bare Necessities has dropped its print catalogs and created two new tablet-only versions of the books, which will appear in the Google Catalogs and Catalog Spree catalog aggregator applications. "By eliminating our print editions, we are able to design a catalog exclusively for the digital environment," said chief marketing officer Jay Dunn. Internet Retailer (5/10) - Luxury brand adds social links to mobile app
Social sharing that can extend a brand's reach and the ability to update wish lists are among the upgrades Net-A-Porter is introducing for its mobile application. The luxury retailer also invites user feedback through the app's e-mail, suggesting further tweaks may be in store. Luxury Daily (5/10)  | The recruiting ecosystem is changing, led by professional social networks like LinkedIn and social media apps like Jobvite. Examine how the new ecosystem creates a streamlined, scientific and democratic approach to the recruiting process in this free white paper. |
 | Shop.org Spotlight | | | | - How cart remarketing boosts conversion rates
 About 8% of customers who abandon online shopping carts return to buy without encouragement, but reaching out with remarketing boosts the average to 26%. Investments in remarketing now account for 3% or $1.2 million of Lucky Brand Jeans annual revenue, said executive Charlie Cole, one of panelists on a recent Shop.org webinar exploring the ways remarketing can boost sales. Shop.org Blog (4/3)
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