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Learn how Retailer Charlotte Russe grew its mobile database by 33% in one weekend. Using Mogreet's rich media mobile messaging platform to deliver video, images and text messages of its products, Charlotte Russe saw a 300% jump in participation compared to their SMS text-only campaign, strengthening brand loyalty and increasing sales. Download the case study now! | |
- What's next for flash-sale sites?
Flash-sale websites including Gilt Groupe and Rue La La broke onto the scene with a splash and rapidly attracted fashion-loving bargain hunters, but membership has slowed in recent months. Some retail experts say the model needs to evolve if it's going to survive. "It has gotten to be an incredibly crowded marketplace, and there is the risk that all these offers can overload consumers," said BDO partner Stephen Wyss. CNBC/Consumer Nation blog (5/24)      - Study: Follow-up offers key to sustaining mobile engagement
Keeping customers engaged over time with follow-up offers and giving consumers options about how they wish to be digitally contacted are crucial elements in mobile marketing, according to research from Cellit. The study also found that consumers tend to halt marketing subscriptions at much higher rates on weekends. DMNews (5/24)  | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
 | New Media & Technology |  |  | | - Shopify infographic proves Pinterest pre-eminence
With a Shopify survey already showing as many Pinterest referrals as the older Twitter, spending twice as much as Twitter or Facebook referrals do, marketers cannot afford to ignore the visually oriented social site, writes Steve Olenski. The percentage of social-media-driven revenue for stores from Pinterest has risen from 1% in the second quarter of last year to 17% in Q1 2012, per this Shopify infographic. Forbes (5/24) - How active are your brand advocates?
Marketers should make an effort to understand and cultivate so-called brand advocates as social media becomes more prominent. Half of brand advocates make a recommendation online because of a good experience with a product or service, according to a Zuberance study. The second most prominent brand advocates want to help friends make better purchase decisions. Though brand advocates are formally defined by making a recommendation a year, without pay, the highest percentage of them (38%) do so five to nine times a year, with 16% making 10 to 15 recommendations and 16% making 15 or more, per Zuberance. eMarketer (5/25)  | The Business Platinum Card® from American Express OPEN
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  | Companies in the News | | | | - Netflix names executive as VP of original content
Cindy Holland, a veteran executive at Netflix, was named vice president of original content, a new post at the company. She previously managed television licensing in the U.S. Tapped to replace her is Jason Ropell, who joined Netflix in March 2011 as vice president of content acquisition. Internet Retailer (5/24) 
| Shop.org Spotlight | | | | - 5 themes driving the future of digital retail
No doubt Google, Amazon, Apple, eBay, and Facebook heavily influence the world of online retail at every step. But there are new players, like Pinterest, also impacting the digital scene right now in big ways. During the May is Marketing Month workshop in New York City earlier this month, NRF's Tony Fontana gleaned five themes that all digital marketers should be paying attention to now based on presentations by SAS Institute's Lori Schafer, Gilt Groupe CMO Alexandra Wilkis Wilson, and comScore's Jennifer Vlahavas with The Partnering Group's Peter Leech. Read more. Shop.org Blog (5/11) - Secure your seat for Shop.org's Annual Summit in Denver
Digital retail's most influential event is headed to the Rockies, Sept. 10 to 12. The Summit attracts more than 4,000 digital retail professionals and features three days of digital retail programming, including a keynote presentation from Michael Zeisser of Liberty Media Corp. Registration is open, so sign up now to take advantage of the lowest registration rates. Learn more.
| Editor's Note | | | | - SmartBrief will not publish Monday
In observance of Memorial Day in the U.S., SmartBrief will not be published Monday. Publication will resume Tuesday. | SmartQuote | | | |  | In order to be irreplaceable one must always be different."
--Coco Chanel,
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| | | Lead Editor: Megan Conniff
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Almost one-third of respondents said they frequently use their smartphone to access promotional coupons for redemption while at a store. Source: 
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