| News about digital retail commerce |  |
- N.J. governor joins push for federal online sales tax bill: New Jersey Gov. Chris Christie voiced support for the Marketplace Fairness Act during a Wednesday press conference to announce Amazon's plans to build two fulfillment in the state and start collecting sales tax from in-state shoppers. Christie's support comes amid NRF's 60-day push to raise awareness and support for the federal measure, which would allow states to require online retailers to collect sales tax. Retail's BIG Blog (5/31)
      | Build Consumer Trust and Loyalty
6 Ways to Use Site Merchandising to Build Trust and Loyalty With Your Consumers
Increased loyalty and trust drive sales and increase profits. With rising competition, today's shoppers expect more than a loyalty program and a trust seal to secure their repeat business. Download this free paper now to learn more. | - Brands set out to woo Instagram's elite users
Instagram power users are the latest crop of powerful social media influencers, and brands are rushing to woo the photo-sharing service's top users, writes Gabriel Beltrone. Highly followed Instagram users have scored cash, free samples and other goodies from brands hoping to see their products photographed and shared on the network. "It's a particularly good strategy for brands looking to amplify their sponsorship of events or provide photographers' audiences a window into behind-the-scenes locations they wouldn't otherwise be able to see," Beltrone notes. Adweek (5/30) - True&Co strives to help bra shoppers find the right fit
A start-up called True&Co uses a simple customer questionnaire and predictive modeling to help shoppers find the best-fitting bras for them. On the first trip, the shopper picks three bras and the site chooses two, all of which can be purchased for $45 each and returned for free if they don't work; the site saves the data to make future shopping easier. GigaOm (5/30)  | Your business deserves easy savings.
Staples has low prices on everything you need to run your business. As the champions of easy, we offer a huge selection of high-quality, low-cost products and expert services. Enjoy extra savings with this $5 off coupon. Get it now. |
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   | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
- What comes first, the mobile experience or the mobile ad?
Mobile advertising is the "holy grail" of companies looking to capitalize on the fast-rising trend, but it's proving to be elusive, even for Facebook. There's a tension between the mobile experience, which might be popular because it is ad-free, and the sponsorship necessary for the model to work, writes Jon Swartz. Engauge Vice President of Strategy Raghu Kakarala says, "Everyone 'gets' the implicit contract that free content comes with ads." USA TODAY (5/30)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 | Shop.org Spotlight | | | | - Why in-store basics are key to consistent omnichannel marketing
While more than 90% of retail sales are happening in brick-and-mortar stores, the emergence of new technology has changed the way consumers shop. But as this evolution into omnichannel retail continues, how can retail executives ensure brand consistency online and in-store? In a post on Retail's BIG Blog, Array Marketing's EVP for Marketing and Business Development Rob Gruen explains how going back to the basics of marketing on Main Street can strengthen a retailer's omnichannel presence. Read more. Retail's BIG Blog (5/29) - Shop.org Executive Director to chair Global E-Commerce Summit
Vicki Cantrell, NRF's SVP, Communities and Shop.org Executive Director, will serve as the Global Retailing Chairwoman and Social Commerce Chairwoman for the Global E-Commerce Summit in Barcelona, June 4 to 6. The event is held annually for global digital retailers, entrepreneurs and e-commerce experts and focuses on the latest consumer trends, insightful strategies, new technologies and award winning business cases. Learn more.
| SmartQuote | | | |  | What we see depends mainly on what we look for."
--John Lubbock,
British banker, politician, naturalist and archaeologist  |
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Zappos and L.L.Bean answered every customer tweet within 24 hours during a recent 45-day period, making them the most responsive of the top 25 online retailers on Twitter, according to STELLAService. Other merchants responded to an average of 44 tweets, the study found. 
Four in 10 customers said they prefer a social media login on an e-commerce site over traditional account creation or guest checkout. Source: 
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