May 29, 2012 | News for the food, beverage and consumer packaged goods industry |  |  | - Brazilian food company will join General Mills
Yoki Alimentos, a family-owned food company founded in 1960 in Brazil, is being acquired by General Mills for $857 million. "We plan to focus on building the strong Yoki and Kitano product portfolio, expanding our current Haagen-Dazs and Nature Valley businesses in Brazil and introducing additional General Mills brands in this important market over time," said Chris O'Leary, executive vice president and chief operating officer for General Mills. Food Business Review (5/25) - Unilever tool makes restaurant meals more nutritious, appealing
Unilever Food Solutions is launching a Seductive Nutrition tool aimed at helping restaurant operators make small changes to make meals more healthful and make menu descriptions more enticing. "'Seductive Nutrition' is about balancing the health and appeal of your menus," said Steve Jilleba, corporate executive chef for Unilever Food Solutions. "For example, by using ingredients like leaner cuts of meat and more aromatic spices to flavor instead of lots of salt, chefs can make dishes that are appealing and taste delicious while being a little bit healthier." QSRMagazine.com (5/25)  | Mintel Finds Consumers Aren't Avoiding HFCS. Only 3 percent of consumers are avoiding or reducing high fructose corn syrup (HFCS), according to newly released study findings by Mintel ResearchConsultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details. |
 Trends |  |  | | - Brands build smaller packages for tighter times
International brands including Nestle and Unilever have been creating smaller packages of many staples including coffee, tea and noodles to cater to cash-strapped European consumers. Tighter economic times are also spurring growth of private-label lines at supermarket chains including Tesco and Carrefour. The Wall Street Journal (5/28)  Corporate Social Responsibility |  |  | | | | - Hydrogen fuel cells to power P&G forklifts
Procter & Gamble is switching from battery-operated forklifts to ones powered by hydrogen fuel cells supplied by Plug Power at three of its facilities. The fuel cells emit fewer greenhouse gases, power the forklift trucks for a full shift, and are expected to improve productivity. Environmental Leader (5/25) - Unilever urges U.K. to compost teabags
Unilever U.K., the world's largest tea buyer, is teaming with local governments and with Wrap, the U.K. waste advisory group, to encourage residents to put their teabags in the compost bin with other food waste. The company has set a goal that within eight years it will send half as much waste to landfills. BrandChannel.com (5/28)  Advertising & Marketing |  |  | | - Surprises on tap in Mike's Hard Lemonade ads
Four television and digital ads developed by Grey New York for Mike's Hard Lemonade start with the same scene of men interacting and enjoying the drink, and then shift to unexpected finales. "By using multiple refreshing endings, we engage and entertain our target guy and celebrate Mike's differentness in a way that's as unexpected and unique as the brand itself," said chief marketing officer Andy Horrow. Progressive Grocer (5/28)  |  |  |  | How to turn money you already spend into points you can use: The Business Gold Rewards Card from American Express OPEN, designed to earn Membership Rewards® points faster: 3X on airfare. 2X on advertising, gas & shipping. 1X on everything else. Use points to pay for travel, Amazon.com purchases, Facebook ads, and more. LEARN MORE & APPLY |  |  |  |  |
 - Tesco speeds online shopping with IT launch
Tesco is using the Nolio ASAP system to improve online shopping by creating a uniform information technology standard for the entire chain. "Nolio allows us to greatly speed up our rollout processes and ensure higher quality of releases," said Vipul Shah, head of release deployment and software-configuration management. "The product's ease of use is hugely beneficial to us in terms of maintainability and reducing overhead." InternationalSupermarketNews.com (U.K.) (5/28), Retail Week (U.K.) (subscription required) (5/28)  | 10 Principles for Building an Effective Human Capital Plan The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
Health & Wellness |  |  | | - Study touts health and safety of canned fruits and veggies
Research from Michigan State University shows that canned fruits and vegetables are safer and as nutritious as fresh options, and sometimes more nutritious. They are also inexpensive, easy to use and have a long shelf life, according to a summary of findings from the Can Manufacturers Institute. Progressive Grocer (5/25) GMA News |  |  | | - Voluntary guidelines for digital coupons open for review until June 4
Coupons offer an essential way for manufacturers and retailers to build a lasting relationship with their customers. GMA, led by its Joint Industry Coupon Committee, closely monitors developments in the area of coupons. The JICC has recently released a draft of voluntary digital coupon guidelines for public comment. To review these guidelines, visit the GMA website or download the document. To submit comments, contact GMA's Charlynn Driscoll at cdriscoll@gmaonline.org by June 4. SmartQuote |  |  | |  | The price of anything is the amount of life you exchange for it." --Henry David Thoreau, American author and poet  | | | This SmartBrief was created for cpgbrokers@gmail.com | | Read more at SmartBrief.com | A powerful website for SmartBrief readers including: | | | | | | Recent GMA SmartBrief Issues: - Friday, May 25, 2012
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