  | May 21, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | | The Leaderboard |  | | |  | - 3 keys to holding an effective meeting
Companies reap lasting rewards if they hold effective meetings, and they suffer corresponding performance penalties if they hold ineffective meetings, researchers say. To ensure your company's meetings stay on track, it's important to communicate in a focused way, to stick to a fixed agenda and to ensure that workers are proactive about turning talk into performance. Strategy+Business online (free registration) (5/18)        |  | Hiring exceptional talent is critical to the success of your business. Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than 100%, a business needs great people to thrive. This guide provides best practices for securing the top talent you need to drive business results. |
 | | - Classes that can make you better at sales
Salespeople who want to improve should take classes in accounting, behavioral analysis and communication, writes Steve Reeves. For example, it's important to have an understanding of accounting because sales are ultimately about money. "No matter why somebody wants to buy, there's always a question of how they're going to do it," he writes. "And that's where the money comes into the picture." Successful Sales Management blog (U.K.) (5/16) |  | The Business Platinum Card® from American Express OPEN
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  | | - Technology sector ad spending is poised for growth
Mobile and online advertising will increase through 2016 at a compound annual growth rate of 14.4%, ending up at $21.8 billion, according to a BIA/Kelsey forecast. The biggest beneficiary by sector should be technology and telecom, which is expected to increase at an 80.7% CAGR to $5.1 billion over the same period. "Television and radio continue to hold their own, while out-of-home, online and mobile are having an impact on the overall share," BIA/Kelsey's Mark Fratrik said. MediaPost Communications/MediaDailyNews (5/17) | Strategies from Sales & Marketing Management | | | |  | - The assumptions that could be costing you
There's a fine line between confidence and arrogance in a sales representative. A little success can cause salespeople to assume too much about their customers, and they don't find out differently until it's too late. Having insight into real -- not perceived -- customer needs and attitudes opens the door to important improvements. Is your sales team relying on some dangerous assumptions? Sales & Marketing Management (5/20) | |  | For independent consultants, establishing a profitable bill rate can seem like guesswork. Download our free Consultant Bill Rate Resource Guide, which includes information-rich bill rate strategy articles that show you how to value and charge for your consulting expertise, including: Cost-Based Method, Market-Based Method, Value-Based Method |
 | | | On the Road | | | |  | - On-the-road apps
Among the mobile applications recommended by Lonely Planet's Robert Reid are XE Currency, a free currency convertor, and FlightAware, which can be used to keep tabs on your air travel. Other experts recommend using apps such as Hotel Tonight and National Geographic Traveler. The Washington Post (5/18) - Opinion: Doubts about TSA's PreCheck program remain
Close ties between the PreCheck program instituted by the Transportation Security Administration and similar programs such as Nexus, Sentri and Global Entry mean that membership revocation on any system could leave a traveler permanently ineligible for all screening programs, Christopher Elliott writes. This poses a potentially severe problem for fliers, especially as such programs regularly withdraw memberships each year for reasons that the government won't completely share, Elliott writes. St. Louis Post-Dispatch/Tribune Media Services (5/20) |  | How does your background check process stack up? A recent survey of small businesses shows that 45% of respondents reported discovering a person who was untruthful or misrepresented information. Dare to compare your process to the best practices of employment screening in this free small business spotlight report. |
 | | Top five news stories selected by SmartBrief on Sales readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
 | Let's help our salespeople succeed instead of weighing them down with processes that waste valuable time and money."
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