PepsiCo adds Ruffles Ultimate chip and dip line

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May 18, 2012 News for the food, beverage and consumer packaged goods industry   Company Watch    Kraft gives retailers free display for Stride and Trident To increase impulse sales of gum, Kraft Foods is giving retailers a two-tiered display rack that can be placed near a cash register. The case contains four boxes of gum, each a different variety. Convenience Store News (5/17)      Coca-Cola and illycafe partner on bottled coffee Coca-Cola and illycafe are collaborating on espresso-style drink illy issimo in a resealable glass bottle. The drink is offered in Latte Macchiato, Cappuccino and Mochaccino flavors and contains 110 to 120 calories. CSP (5/17)      Other News PepsiCo adds Ruffles Ultimate chip and dip line Drug Store News (5/17)      How does your company compare when it comes to analytics? Take 5 minutes to complete Clarkston's Analytics & Insights Indicator to gauge your company's analytical capabilities. Complete the survey and get a free copy of the benchmarking report to see how your company ranks amongst its peers.   Trends  Shoppers often confused about olive oil Olive oil is becoming more popular with American shoppers, but concerns and confusion persist, industry experts say. Some retailers are taking steps to educate consumers. Fairway Market in Paramus, N.J., offers olive oil tastings and has added cards that describe the oil's origin, flavor and ideas for using it. NorthJersey.com (Hackensack, N.J.) (free registration) (5/17)      The Business Platinum Card® from American Express OPEN Spending power for your business. Premium benefits for you. Access a portfolio of 30+ premium benefits, including: • Membership Rewards® points that pay for flights, hotels, and more • 24/7, 1-on-1 Concierge for help with your life and your Business • Complimentary Airport Club Access Business Platinum Card APPLY NOW   Advertising & Marketing    Bud Light's new brews gave brand a positive buzz The launches of Bud Light Platinum and Bud Light Lime-A-Rita have captured the attention of the millennial generation as intended, which has given the Bud Light brand its the largest gain in perception in the past two months, per YouGov BrandIndex. The 21-to-34 set moved Bud Light from a -6 into the positive at 1, whereas even premium brands languished in negative territory. MediaPost Communications/Marketing Daily (5/18)      Weber Shandwick is chosen for Diet Pepsi public relations Weber Shandwick, part of the Interpublic Group, has been chosen by PepsiCo as the public relations agency of record for Diet Pepsi. "We liked the thinking and creativity and approach Weber had taken with the Pepsi Next launch so we asked them to do some thinking on Diet Pepsi," a Pepsi spokesperson said. Advertising Age (tiered subscription model) (5/17)      Charmin app lets users find, rate restrooms Procter & Gamble brand Charmin has introduced the SitOrSquat: Restroom Finder application for mobile devices, which lets users rate public bathrooms. Charmin launched a similar application in 2008, but the new version has a simplified rating system and a Spanish-language option. Drug Store News (5/17)      Mintel Finds Consumers Aren't Avoiding HFCS. Only 3 percent of consumers are avoiding or reducing high fructose corn syrup (HFCS), according to newly released study findings by Mintel ResearchConsultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details.   Retail Spotlight    Lifeway widens Target distribution of Kefir Lifeway Foods is expanding a distribution agreement with Target to sell beverage line Kefir at 453 stores nationwide, up from 170. The line is sold in multiple flavors and sizes in Target's expanded fresh-food section and at SuperTarget stores. BevNet.com (5/15), Consumer Goods Technology News (5/15)      Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution written by Brian K. Walker. Learn which SMB eCommerce solution you should consider for your business. For example, Forrester expects to see the advent of full-service offerings such as Amazon's suite of solutions. Download your complimentary copy now.   Sponsored Content    Behind the President's Small-Business Visit Courtney Rubin Getting Into A Startup Accelerator Katie Morell The Beginner's Guide to an LLC Nellie Akalp 5 Tools and Time Savers for the E-mail Addict SUSANNE FOUGEROUSSE ModCloth Founder Talks Vintage Goods Katie Morell   Health & Wellness    3 cups of black tea improve heart health in study In a study, participants who drank three cups of black tea daily saw 17% improvement in cholesterol ratio and a 36% decrease in triglyceride level. Researchers attributed the benefit to the tea's polyphenol content, noting that "tea may provide an important source of dietary antioxidants in many individuals." BeverageDaily.com (France) (5/16)      Study: Eat 300 fewer calories daily to prevent weight regain Dieters need to eat at least 300 fewer calories daily to avoid regaining the weight they lost, according to a study presented at the European Congress on Obesity. "The number of calories you are going to have to eat to maintain that weight loss falls by 22%. That's 300 calories or more a day less than someone who looks exactly like they do," said researcher Michael Rosenbaum of Columbia University. Yahoo!/Asian News International (5/16)      Your business deserves easy savings. Staples has low prices on everything you need to run your business. As the champions of easy, we offer a huge selection of high-quality, low-cost products and expert services. Enjoy extra savings with this $5 off coupon. Get it now.   GMA News  Do you have all the answers to create a food safety training plan? Did you know FDA will be mandating food safety training as part of the pending Food Safety Modernization Act regulations? Understanding the science and regulations can be easy -- knowing how to transfer that knowledge to the production floor is not. On June 7 from 1-2:30 p.m. (EDT) GMA will host the Training Tips for Food Industry Manufacturing Professionals webinar designed to help you gain the tools to plan and implement an effective food safety training plan. Get the answers to all of your questions, such as: Who needs to be trained? What is the most effective approach for training my workforce? Do I build a program or buy one off the shelf? How do I measure training effectiveness? The answers will be as different and unique as the food industry itself. Get more information or register now.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools Position Title Company Name Location QA Specialist The Hershey Company US - PA - Hershey Associate Director, Micro Food Safety Kraft Foods US - IL - Glenview Click here to view more job listings.   SmartQuote  Confusion is a word we have invented for an order which is not understood." --Henry Miller, American writer and painter          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Publisher, Food & Beverage:  Chris Warne 212-450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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