| News about digital retail commerce |  |
- Moms' online shopping and social trends above average
Moms have become online-shopping mavens, according to a Nielsen study. Looking at their last 30 days of behavior, the study found that moms are 35% more likely to shop for clothes, 50% more likely to buy toys, 29% more likely to buy music, and 23% more likely to purchase e-books online. Their favorite social sites are Pinterest and Disney Online, and 50% said they did so through a mobile device, the study found. ClickZ (5/11), MediaPost Communications/Online Media Daily (5/11)       | Webinar: The Myth of Social Commerce
Join us for two practical perspectives on community and conversion. Forrester's Sucharita Mulpuru will share research about where retailers are connecting with intent-driven consumers. Then we'll take you into some successful merchant sites to show you how they use community to drive conversion. Register today! |  | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
 | New Media & Technology |  |  | | - How to improve your social marketing efforts
Brand marketers increasingly have to spend on social media ads, but there are also some "cheap tricks" that can help create more effective social marketing, starting with defining and tracking the benchmarks that work for you, writes BLiNQ's chief strategist David Rollo. "Leveraging your own social data will boost your strategy and teach you a lot about how customers interact with your brand." iMedia Connection (5/14) - India, China, Brazil emerging as world's mobile capitals
Brazil, India and China are about to take the global lead in mobile advertising, reaching $6 billion by 2016, according to a Yankee Group study. In contrast, U.S. spending is expected to hit $3 billion in the same time frame. The difference is the ubiquity of mobile platforms compared to all others in emerging markets, explains Yankee Group analyst Jason Armitage, with mobile making up more than half of all digital platforms in places such as India and only about 11% in the U.S. by 2016. MediaPost Communications/Online Media Daily (5/11) - Silicon Valley buying spree offers insight into industry direction
A few Internet companies are in the midst of an unprecedented buying spree across Silicon Valley, with merger and acquisition activity at Facebook, Zynga and Groupon being double what it was a year ago, according to Dealogic. The trend is at least partly fueled by an influx of recent or expected initial public offering cash that has been raising the stakes for technology startups and entrepreneurs looking to cash in on their ideas, and, according to industry experts, can offer insight into the strategy of companies, like Facebook, that are tight-lipped about future plans. The New York Times (tiered subscription model) (5/13), The Wall Street Journal (5/13)  | The Business Platinum Card® from American Express OPEN
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  | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
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| Interactive Advertising | | | | - Facebook talks to brands about successful ad models
Facebook is telling advertisers what they're doing wrong in advance of an initial public offering that will rely on their patronage and success at advertising on the social network. A study of advertising best practices distills good advertising on Facebook to six elements and, rating those, creates a predictive model of success. Among Facebook's findings: Brands have not mastered the art of creating a focal point in social media ads, but ads that reward viewers in some way tend to be more successful. Advertising Age (tiered subscription model) (5/14) | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - Shop.org now accepting white paper submissions
Has your company recently published a white paper, case study, benchmarking report, or other original document that serves to educate or support aspects of the e-commerce industry? Shop.org members are encouraged to submit original materials for others in the industry to benefit from. Approved research will be featured on the Shop.org site as well as in Shop.org SmartBrief. Learn more.
| SmartQuote | | | |  | Society is like the air; necessary to breathe, but insufficient to live on."
--George Santayana,
Spanish-American writer and philosopher  |
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The average shopping cart abandonment rate jumped from 71% to 75% during the first six months of 2011. Source: 
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