  | News about digital retail commerce |  |
- Groupon buys restaurant POS startup Breadcrumb
Groupon has acquired Breadcrumb, a New York City-based startup that offers point-of-sale services to restaurants. Breadcrumb, which operates on iOS applications, manages patron's orders from start to finish and also provides scheduling and payroll tools, the company said. VentureBeat (5/29)       | Build Consumer Trust and Loyalty
6 Ways to Use Site Merchandising to Build Trust and Loyalty With Your Consumers
Increased loyalty and trust drive sales and increase profits. With rising competition, today's shoppers expect more than a loyalty program and a trust seal to secure their repeat business. Download this free paper now to learn more. | - Moda Operandi turns spotlight on Australian designers
New York-based online fashion retailer Moda Operandi has launched a week-long promotion of Australian designers and brands including Ellery, Josh Goot, Dion Lee and Christopher Esber. "The Internet is great at bridging distance gaps and Moda Operandi certainly proves that by offering these Aussie designer collections," said artistic director Taylor Tomasi Hill. The Sydney Morning Herald (Australia) (5/30)  | Five Ways to Reduce eCommerce Costs
The retail eCommerce market continues to benefit from positive economic trends and sustained consumer enthusiasm for online shopping. This free white paper examines five tactics for reducing the costs associated with operating an online retail business. |
 | New Media & Technology |  |  | |  | Earn 2X rewards points on advertising costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• 3X points on airfare
• 2X points on advertising, gas, shipping
• 1X points on everything else
LEARN MORE AND APPLY |
  - U.K. stores to start accepting PayPal
About 230 U.K. shops owned by Auroria Fashions will now allow customers to pay using PayPal's mobile application. The shops including Coast, Oasis, Warehouse and Karen Millen don't need to install any special equipment to process the payments, PayPal says. ShinyShiny.tv (5/30) - Ocado uses 3D gaming tech to monitor warehouse
U.K. online grocer Ocado is using 3D software created for video games to monitor activities at its Hatfield, England distribution center, and will incorporate the technology when it opens a second center early next year. Ocado expects to double the number of products it sells and beef up its inventory of nonfood products during the next 18 months. Bloomberg (5/29)  | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
- Millions sign up for McDonald's Happy Meals site
Last summer, McDonald's Europe launched a Happy Meals-themed website to target young customers, and since then 2 million people have signed up for the site. The "Happy Studio" site is ad-free and doesn't explicitly promote McDonald's food, but instead lets users collect branded virtual toys similar to those featured in the chain's real-world burger boxes. ClickZ (5/29) - Maidenform slips into augmented reality
Maidenform will use augmented-reality technology to tout its Comfort Devotion undergarments in promotions where shoppers snap pictures of garment hangtags and interact with the brand via the Aurasma application. "The consumer wants more digital marketing. She's very connected through all her devices," says Maidenform Chief Marketing Officer Lucille DeHart. MediaPost Communications/Marketing Daily (5/29)  | You've heard about the switch businesses are making to VoIP phone systems but are they right for your business? With more features and lower costs, the answer is probably yes. But don't take our word for it. Read Ziff Davis' Phone Systems Buyer's Guide and Comparison Guides, FREE with your registration. |
 | Shop.org Spotlight | | | | - REI, eBags execs talk mobile marketing strategy across platforms, channels
Every retail marketer knows experimenting with mobile is key to a seamless customer experience across all channels. In a recent May is Marketing Month webinar, Chris Wilson, CMO at eBags, and Jeff Klonowski, mobile e-commerce manager at REI, explained how their companies are seeing the average order value for mobile rise steadily higher than desktops. In response, both shared best practices for measuring success across all devices and how to integrate across channels. Read more. Shop.org Blog (5/30) - How to prioritize merchandising when customers are in control
When consumer trends change on a whim, it's important for retailers to stay current on the latest tactics in the industry. In a Shop.org members-only webinar on June 12, Lauren Freedman, president of the e-tailing group, and John Lazarchic, vice president of e-commerce for PETCO, will share highlights of the 2012 Merchant Survey where 150 participating retailers suggested best practices for producing focused analytics to acquire and retain a loyal customer base in today's competitive climate. Learn more or register.
| SmartQuote | | | |  | A man who trusts nobody is apt to be the kind of man nobody trusts."
--Harold Macmillan,
U.K. prime minister  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Associate Publisher: Dena Malouf 202-407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, May 29, 2012
- Friday, May 25, 2012
- Thursday, May 24, 2012
- Wednesday, May 23, 2012
- Tuesday, May 22, 2012
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information |
|
More than three-quarters of online consumers in Europe and North America search the web in more than one language at least occasionally, according to a survey from digital marketing agency Greenlight. 
More than 1,800 like Shop.org on Facebook. 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.