  | May 30, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Kraft seeks bigger bite of China snack market
Kraft Foods is planning to launch products, boost marketing, change packaging and expand distribution in China, with the goal of capturing a greater share of the nation's fast-growing snack market. The U.S. company plans to introduce Ritz crackers in beef stew and chicken flavors, and recently introduced Oreo cookies in a birthday cake flavor. The Wall Street Journal (5/29)       - "Dirty Jobs" host finds a dual role with product line
A line of "Dirty Jobs" cleaning products has been licensed and merchandized after the name of a Discovery Channel series and backed by a $20 million-plus multimedia campaign. Host Mike Rowe, who is invested in the startup, will appear in direct-response cable ads along with Niecy Nash of Style Network's "Clean House." "Somewhere in this weird nexus of social media, brand ubiquity and five minutes of fame, people are still looking for something that feels authentic," Rowe said of his dual role as host and product purveyor. The New York Times (tiered subscription model) (5/29)  | |  | | | More than financing. Ideas to help build your food business.
At GE Capital, Corporate Finance we're more than bankers. We're builders. With a reputation for helping food and beverage manufacturers and distributors succeed. By providing financing and GE insights that can help you meet your toughest challenges. Find out more at GECapital.com/Food. | |  | |  |
| Trends |  |  | | - Consumers warm to heat and spice
Food with heat and spice is gaining attention from consumers, according to a trend report by Packaged Facts and CCD Innovation. Buffalo sauce is mainstream, according to the report, which predicts increasing interest in spicy beverages, smoked food and Aleppo peppers. Drug Store News (5/29) - Report examines food and drink "mega trends"
A Frost & Sullivan report lists the four "mega trends" driving food and beverage innovation as health and wellness, globalization, functionality and performance, and a low-carbon economy. According to the report, health and wellness launches in Europe will focus on weight management, digestive health and heart health. FoodManufacture.co.uk (U.K.) (5/28)  | Advertising & Marketing | | | |  | The Business Platinum Card® from American Express OPEN
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  - Weis debuts private-label ice cream in collaboration with Tastykake
Weis Markets partnered with Tastykake to launch a private line of ice cream. The five flavors include Cream-Filled Chocolate Cupcake and Peanut Butter Kandy Kake. "Since Weis Quality Ice Cream is one of our best-sellers and we sell a lot of Tastykake products, we decided to combine the two," said Regina Tator, Weis' director of private brands. Supermarket News (5/29)  | Where Government Actions Meet Business Decisions.
Understand the impact of legislative, regulatory and spending actions on your business with an online tool featuring customized government-related data, news and analysis.
Visit bgov.com/SeeTheImpact for more information. |
- Consumers are confused by nutrition information, survey finds
In a survey by the International Food and Information Council Foundation, 52% of consumers said figuring out how to eat a healthy diet is more difficult than completing a tax return. "They are looking for specific items on the label to improve health, especially whole grains, and consumers often look to additional resources to verify food and health information, but changing guidance is confusing," said Marianne Smith Edge, senior vice president for nutrition and food safety. Supermarket News (5/29)  | Hot off the Presses! Q2 2012 ERP Comparison Guide
Get off to a successful start in the new quarter by shortening the time needed to purchase ERP software. Begin accurately controlling costs, inventory, and revenue forecasts. Learn how in this free download from Ziff Davis. |
 | GMA News | | | |
| Government & Food Safety | | | | - Gestation crates for sows fall out of favor
The pork industry is moving away from gestation crates for sows, starting with Smithfield Foods' announcement last year that 30% of its sows will be moved from crates. Safeway, Burger King, Wendy's and Hormel Foods are among companies making a similar move. The Washington Post (5/29)
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