News about digital retail commerce |  | - Shopmox aims to create a mall in your iPad
A new iPad application called Shopmox, which launched this week, lets users access mobile-optimized shopping pages from retailers including Anthropologie, Urban Outfitters, Fossil and Gap's lineup of brands. "Shopmox is meant to be a fun and addictive experience, like shopping in a mall," said co-founder Kevin Lister. TechCrunch (5/9)  | How do you translate a brick & mortar experience for the online consumer? Learn how Loehmann's tied existing loyalty programs, in-store returns, and more to their commerce site to meet the demands of today's connected consumer. Download the case study. | Online Retail Trends |  |  | | - First-quarter online spending grows 16.6%
Online retail sales hit $44 billion in the first quarter, a 16.6% increase over the same period last year, marking the sixth consecutive quarter of double-digit growth, according to comScore. Sales rose at least 17% in several categories including digital content, consumer electronics, jewelry and watches. Internet Retailer (5/9) - Wealthy consumers lead the way in m-commerce
U.S. consumers with incomes of $150,000 or more are leading the way in usage of mobile applications, with more than 80% having downloaded at least one app and nearly two-thirds having made an m-commerce purchase, according to a first-quarter study by the Luxury Institute. However, only 12% of wealthy smartphone owners had downloaded an app from a luxury brand, with many of those surveyed saying they expected a loyalty program as part of the deal. eMarketer (5/10) - B2C e-commerce should crash through $1,000 barrier
Average household business-to-consumer e-commerce in North America is expected to break the $1,000 mark some time this year, per GroupM. Though the rate of increase is likely to slow after this year, when eMarketer predicts B2C will be up 13.8% to $343.4 billion, some expansion is expected through 2015. eMarketer (5/10)  | Fly a lot? Earn 3X rewards points on airline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, and shipping • 1X points on everything else LEARN MORE AND APPLY |
  | 10 Principles for Building an Effective Human Capital Plan The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
- EBay Australia goes social in search of fashion fans
EBay Australia has created a social media community to promote its Fashion Gallery at eBay on six social sites including Facebook, Twitter and Google+. Editors will update the content daily with a mix of style tips, celebrity looks and trend stories, the company says. AuctionBytes (5/9) - "Harry Potter" e-books coming to the Kindle through Amazon
Fans of J. K. Rowling's books on young wizards and witches will soon be able to order "Harry Potter" e-books directly through Amazon.com for downloading to their Kindle e-readers. Since March, consumers have been able to purchase the seven-book series in e-book form only from the Pottermore site. All Things D (5/9)  | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
- New advertising model charges by the "share"
Word-of-mouth recommendations carry more weight than ever in the age of social media, and NetShelter Media has launched a new product aimed at helping advertisers capitalize on it. Rather than paying per-click, advertisers are only charged when online users share sponsored stories written specifically for the brand. ClickZ (5/10)  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 Legislative & Regulatory |  |  | | Shop.org Spotlight |  |  | | - What retailers can learn from Gap's mobile journey
As consumers continue to drive the mobile experience, it's critical that retailers use their customers as a resource to help improve their mobile platform. Presenting at the Shop.org digital retail marketing workshop in San Francisco, Gap's Senior Director of Product Management Dave Barrowmen explains how this feedback helped in the evolution of Gap's mobile model, and what's up next for its enhanced mobile experience. Read more. - 5 reasons to monitor competitors' pricing
Understanding one's retail competitors requires regular and accurate pricing, promotion, and assortment monitoring. In a white paper posted on Shop.org, executives from Ugam Interactive outline how to monitor competitors most effectively, including instituting reporting regularity, understanding the frequency, depth and length of competitors' promotions, reviewing historical data in order to forecast future pricing moves, and selecting the right tools to gather and analyze the data. Download the white paper. SmartQuote |  |  | |  | If your morals make you dreary, depend upon it they are wrong." --Robert Louis Stevenson, Scottish novelist, poet and essayist  | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | Advertise | Associate Publisher: Dena Malouf 202-407-7837 | | | | | | Recent Shop.org SmartBrief Issues: - Wednesday, May 09, 2012
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