| May 25, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- P&G awarded top spot on Effie Effectiveness Index
Procter & Gamble tops the list of the year's most effective advertisers, according to the 2012 North American Effie Effectiveness Index. The company came out on top after brands such as Swiffer, Tampax and Always saw victory in the Shopper Marketing category. Forbes (5/24)       - Kraft tests touch-screen vending machine in Australia
Kraft Foods is testing in Australia the Diji-touch vending machine, which has an LCD touch screen and has been used in the U.S. for about a year. "Diji-touch creates an interactive experience for consumers and displays product descriptions and imagery, ingredients lists and nutritional information to help consumers inform their product choice," said Kraft's Neil Low. Inside Retailing Online (5/25) - Why some credit Ben & Jerry's for the evolution of Unilever
Since Unilever acquired Ben & Jerry's in 2000, it has supported the ice cream company's mission of social responsibility, while moving in that direction itself. "I think Ben & Jerry's was a tipping point for Unilever -- they learned a lot from the culture and learned that it made business sense," said consultant Paula Widdowson, who noted Unilever's participation in a larger shift toward sustainability and corporate responsibility. BBC (5/23) - Kraft and Weber offer tips for summer grilling
Kraft Singles and Weber-Stephen Products partnered to offer advice on how best to clean a grill, noting that the type of cheese and when it is applied to a burger can mark the difference between an easy and a difficult cleanup. Cheese should be applied right before a burger is removed from the grill, experts from both companies said. Progressive Grocer (5/23)  - Kabobs are the star of summer menus
The desire for seasonal fare is on the rise according to a study by GrubHub, with kabobs becoming one of the most-ordered items -- rising 27% in popularity over 2011. Other summer favorites such as burgers and ribs continue to be in high demand, while consumption of hot dogs has dropped. QSRMagazine.com (5/24)  | Your business deserves easy savings.
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 | Retail Spotlight |  |  | | - Tesco revamps prepared meals
Tesco is updating recipes for about 700 prepared meals and launching the improved line with updated packaging, about 20% more meat and better ingredients. "Ready meals are a massively popular part of our fresh-food ranges, and we're really pleased to be able to give our customers even more for their money," said David Harman, buying manager for ready meals. The Retail Bulletin (5/24)  |  |  | | See how Cardmembers use American Express OPEN Cards to help run their business:
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- Segmenting food helps people eat less, study finds
Inserting a colored potato chip that acts as a divider in the middle of a stack of regular chips reduces consumption by 50%, according to a study in the Journal of Health Psychology. University of Pennsylvania professor Paul Rozin said the study showed that segmenting food can get people to eat less and that "if you put less in front of them and give them a signal, they will take it."  ABC News (5/23)  | GMA News | | | |
| Government & Food Safety | | | | - Survey shows increasing confidence in food safety
The 2012 Food & Health Survey found that 78% of Americans are somewhat or very confident that the domestic food supply is safe, compared with about 50% last year. However, 61% said imported food is less safe than domestic food, the same percentage as in 2011. FoodSafetyNews.com (5/25)
| Editor's Note | | | | - SmartBrief will not publish Monday
In observance of Memorial Day in the U.S., SmartBrief will not be published Monday. Publication will resume Tuesday. | SmartQuote | | | |  | In order to be irreplaceable one must always be different."
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