Food makers see opportunity in air

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July 9, 2012 News for the food, beverage and consumer packaged goods industry   Company Watch    Food makers see opportunity in air Nestle and Unilever are among food companies working with scientists to improve their understanding of air bubbles, which can be used to reduce fat in ice cream or create foam in a cappuccino. Nestle is partnering with the European Space Agency to test bubble stability on a space-stimulation plane. "We want to make a near to 'perfect' bubble in order to achieve the right balance for different products in our range -- not too big, not too small," Nestle scientist Cecile Gehin-Delval said. The Wall Street Journal (7/6)      PepsiCo stirs up yogurt ambitions PepsiCo will begin selling yogurt on the East Coast, made in Europe by Mueller Quaker Dairy, a joint venture between PepsiCo and privately held German dairy company Theo Mueller. "There's a huge opportunity for dairy in the U.S. market, and we're optimistic about getting into it," said Sam Lteif, CEO of the venture, which is building a 363,000-square-foot yogurt-making facility in Batavia, N.Y. The New York Times (tiered subscription model) (7/8)      Oscar Mayer to phase out sow crates Kraft-owned brand Oscar Mayer said it will phase out the use of gestational crates for pregnant sows by 2022. "We are committed to finding better ways to keep animals healthy and in a safe environment while treating them with respect," said spokeswoman Sydney Lindner. "This is not only important to us, but also to our consumers who care about animal well-being and comfort." Chicago Tribune (7/6)      Illinois location chosen for Kraft snack spin-off Mondelez International, the snack business spun off from Kraft, will be headquartered in Deerfield, Ill., the company announced, while the grocery business, Kraft Foods, will stay in Northfield. About 400 Mondelez International employees will occupy a custom-designed 105,000-square-foot site in Deerfield. Chicago Tribune (7/6)      Hispanic Millennials Are Estimated to Dominate. Hispanic Millennials are US born, bilingual & are estimated to make up 65% of HP 18-29 by 2015. Tr3s, the 100% bilingual/bicultural sister network of MTV, has the most US born, most bilingual & most Millennial TV audience. Learn more about this audience and Tr3s.   Trends    Canadians join Greek chorus Makers of Greek yogurt are bringing their product to Canada and can barely keep the item on the shelf as consumer demand steadily increases. "I can't remember the last time I've seen anything this strong," said Carlo Noce, category manager for dairy and grocery at Longo Brothers Fruit Markets. "It's been explosive in growth, unbelievable." The Toronto Star (7/4)      Coca-Cola to roll out biodegradable bags Coca-Cola said it will begin using biodegradable bags in place of cans and bottles, after some customers in Central America poured their beverages into bags to avoid the bottle deposit. The bags will be in the shape of Coke bottles and will have the white Coca-Cola logo on them. The Korea Herald (Seoul) (7/8)      Find out what happened when top brands went HFCS-free. Since 2011, Nielsen has been collecting data as part of a comprehensive review of retail products that switched from HFCS to sugar. See what the shopper receipts revealed at our free onsite lunch and learn. To sign up, visit CornNaturally.com/the-business-case.   Advertising & Marketing    Ads tap into zeitgeist, feature frustrated workers Advertisers such as the Las Vegas Convention and Visitors Authority and McDonald's are tapping into the frustration of strained workers by urging them to take lunch breaks and vacations, writes Tanzina Vega. In LVCVA's spot, a woman protests after accumulating too many vacation days. In a McDonald's commercial by DDB Chicago, workers "overthrow the working lunch." The New York Times (tiered subscription model) (7/7)      Coca-Cola taps Chinese pride with Olympic campaign Coca-Cola has created a Chinese version of its global "Move to the Beat" Olympic campaign after finding that Chinese people do not connect music with London. The "Beat of China" effort includes mini-documentaries on five Chinese athletes competing in the Olympics and urges participants to submit beats that will become an anthem for Chinese athletes. Advertising Age (tiered subscription model) (7/6)      Free Ebook: 30 Ideas for your Social Media Plan This ebook discusses 30 ideas that will help your company gain valuable business intelligence by listening intelligently to your community, industry and competitors while using smart analytics to identify which tactics are working. You will also be able to use a social media crisis to turn frustrated clients into lifelong brand advocates and become a truly social business. Download now.   Retail Spotlight  Iowa Hy-Vee will become "a whole new shopping experience" A Hy-Vee store in Urbandale, Iowa, will be renovated starting Sunday and open Aug. 14 as the largest Hy-Vee to date, with a casual restaurant named Market Fresh Grille and departments including a sushi bar with seating, a gelato section and extensive sections for prepared and bulk food. "We've visited retailers throughout the country, looking at different store formats, and we've taken the best concepts we've seen and adapted them to create a whole new shopping experience for our customers," Store Director Josh Asche said. Progressive Grocer (7/6)      Earn 5X Points on Advertising for the first 3 months and 2X thereafter† with The Business Gold Rewards Card from American Express OPEN. Plus: • 3X points on Airfare • 2X points on Gas and Shipping • 1X points on everything else LEARN MORE                                           †Terms and Restrictions Apply.   Hot Topics  Top five news stories selected by GMA SmartBrief readers in the past week. Gymnast Wieber named P&G beauty ambassador (Retailing Today) Kellogg's debuts custom foodservice program (QSRMagazine.com) Hormel plans birthday bash for SPAM (FoodSafetyNews.com) Hillshire CEO sees opportunity in meat snacks (Chicago Tribune) Cargill debuts system to cut salt from foods (FoodNavigator) Results based on number of times each story was clicked by readers.   Sponsored Content    The Secret to Return Facebook Visits Courtney Rubin 7 Ways to Build a Strong Team-Without Hiring New Employees Rieva Lesonsky 5 Signs Your Small Business Should Be on LinkedIn Stephanie Buck 4 Easy Ways to Segment Your E-mail Marketing List JANINE POPICK Use This Summer to Boost Creativity Anita Campbell Most Popular Headlines from Last Week A Recession-Proof Wedding Business Jennifer Gregory Why LEDs Are a Vital Business Upgrade Carl Natale Do Facebook Likes Translate to Actual Sales? Courtney Rubin Results based on number of times each story was clicked by readers.   Health & Wellness  Strawberry intake lowers diabetes and heart risk, study finds Strawberry extract stimulates the Nrf2 protein, which decreases blood lipid and cholesterol, reducing the risk of diabetes and heart disease, according to a study presented at a meeting of the Society for Free Radical Research International. Yahoo!/Indo-Asian News Service (7/6)        GMA News  Address industry hot topics in GMA's new litigation webinar On Aug. 22 from 1-4 p.m. EDT, GMA will host the Litigation Webinar: Current Issues in the Food, Beverage and Consumer Packaged Goods Industry. This webinar will address the hot topics in the food, beverage and CPG industry and is ideal for inside counsel, outside defense counsel, and any industry employee who deals with litigation issues. During this webinar, hear from well-known industry experts on the following topics: How to measure/recover recall losses Get an update on the California GMO ballot initiative Explore the rules related to kosher food products For more information or to register, click here.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools Position Title Company Name Location Executive Assistant, Policy and Strategic Planning Grocery Manufacturers Association Washington, DC Human Resources Business Partner The Boston Beer Company Cincinnati, OH Off-Centered Packaging Manager Dogfish Head Brewery Milton, DE Click here to view more job listings.   SmartQuote  Sail forth -- steer for the deep waters only." --Walt Whitman, American poet, essayist and journalist          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Publisher, Food & Beverage:  Chris Warne 212-450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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