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| News about digital retail commerce |  |
- Art.com makes a comeback
Art.com's name survived the burst of the dot.com bubble and a couple years ago the online art seller began looking to reintroduce itself to the public, most recently with the launch of a national campaign with the tagline "We Are Art." "Two years ago we set out on a mission to alleviate the risk and anxiety most people feel when buying art and forever change the way art is experienced and consumed," said CEO Geoffroy Martin. MediaPost Communications/Marketing Daily (7/9)       | Monitor Competitors' Shipping Costs
Decrease Shopping Cart Abandonment and Increase Sales
Studies show consumers consider shipping fees to be part of the final price, and that the number one reason for shopping cart abandonment is shipping costs. To combat this, retailers need to think like consumers and see how their checkout price, including shipping, compares to the prices of their competitors. Download this paper and learn how you can start doing this effectively now. | |
- Why Rakuten's billionaire CEO is bullish on Pinterest
 Rakuten CEO Hiroshi Mikitani recently participated in a $100 million investment round for photo-driven social website Pinterest. He plans to become a strategic partner to the venture and aims to capitalize on marketing opportunities that send more shoppers to Rakuten. Forbes (7/10) - 18% of U.S. Web users say "likes" encourage them to make purchases
About a fifth of U.S. Internet users say they'd be more likely to make purchases from a company if they saw that their friends had "liked" the brand on Facebook or followed it on Twitter, according to an Ipsos OTX study. The study found that users younger than 35 were more likely to be influenced by "likes" than older users were. eMarketer (7/10)  | Considering outsourcing key HR functions? Examine data from nearly 170 small to mid-size companies and get quantitative data to support the validity of how outsourcing these functions can produce positive business results. Get the free report now! |
 | New Media & Technology |  |  | | - How mobile is changing the way retailers use e-mail
Retailers are changing the way they use e-mail marketing in response to consumers' increased use of smartphones to access their e-mail wherever they go, says Responsys research director Chad White. One recent illustration -- retailers significantly boosted their use of the medium to promote July 4th deals, a reflection of the new ability to reach customers when they're out and about. MediaPost Communications/Marketing Daily (7/10)  | Earn 5X Points on select Business Expenses for the first 3 months†
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  - Walgreens teams with app developers for photo printing
Walgreens now allows third-party mobile application developers to integrate photo-creating services with the retailer's printing services, to allow photo-creation and sharing app users to print directly to their nearest Walgreens store. "Our goal was to really leverage not just our app but really leverage the creativity of the developers in the broader mobile ecosystem," said e-commerce president Sona Chawla. USA TODAY (7/10), TechCrunch (7/10) - Instagram's visual appeal speaks to restaurant brands
People respond to visuals more strongly than words, a tendency that explains the soaring popularity of photo-driven social sites such as Pinterest and Instagram, says VenueSeen founder Brian Zuercher. Restaurant chains including Starbucks, Ben & Jerry's and Dunkin' Donuts realized early on the possibilities the sites provide for using food pictures to bring more consumers to their brands, and others have followed rapidly in recent months. QSRWeb.com (7/10)  | Free Ebook: 30 Ideas for your Social Media Plan
This ebook discusses 30 ideas that will help your company gain valuable business intelligence by listening intelligently to your community, industry and competitors while using smart analytics to identify which tactics are working. You will also be able to use a social media crisis to turn frustrated clients into lifelong brand advocates and become a truly social business. Download now. |
| Interactive Advertising | | | | - Expedia enlists real travelers' slide shows, videos
180LA's first campaign for Expedia employs user-generated travel videos and photos in conjunction with social media and flies the new tagline "Find Yours." "We are bridging the gap between technology and customer travel expectations, bringing back humanity and emotion to the travel experience," says Expedia's Vic Walia. The campaign includes a contest conducted via Pinterest in connection with the blog Wanderlust and Lipstick. MediaPost Communications/Marketing Daily (7/10)  | 'Likeonomics' author to headline Online Merchandising Workshop
Rohit Bhargava, author of Likeonomics and digital marketing strategist will speak at Shop.org's Online Merchandising Workshop, July 16-18 in San Diego. Bhargava will pinpoint the 10 big ideas transforming retail right now. Learn more. | | Shop.org Spotlight | | | | - Free regional dinner series heads to San Diego
Interested in free food, networking and sharing insights with the finest from the e-commerce industry? Then Shop.org's networking dinners are for you. The second stop this summer is in San Diego on Aug. 14. These free, retailer-only events offer executives a chance to network and discuss digital retail topics in a casual and relaxed environment. Space is limited at these popular events, so save your seat today. Register or learn more. - Report: U.S. and U.K. retailers lead in cross-channel development
Retailers in both mature and emerging markets are seeking the advantages of cross-channel retailing. But as technology keeps changing, which companies are doing the best at mastering a long-term strategy and surviving day-to-day? In a new addition to the Shop.org white paper library, the Ebeltoft Group takes a look at cross-channel retailing in 17 counties, as well as the sectors with the best developed tactics. Download the white paper.
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Seven in 10 U.S. online consumers who follow a retailer's blog said they also click through to that retailer's site. Source: 
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