Wednesday, July 11, 2012

From serial to cereal, novela star touts Honey Nut Cheerios

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July 11, 2012News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • Other News
10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more.
  Trends 
 
  • Scents get complex among cleaning products
    Makers of cleaning products are increasing the complexity of scents, moving from one-note offerings such as pine and lemon to Mr. Clean's New Zealand Springs, with notes of "ferns, forests and glacier-carved waterfalls." Breakthroughs in chemistry mean scents can be used across products, and some are influenced by fashion trends: Navy blue inspired a bluebell fragrance for Mrs. Meyer's Clean Day products. The Wall Street Journal (7/11) LinkedInFacebookTwitterEmail this Story
  • Millennials like variety in alcoholic beverages
    Alcoholic-beverage trends are heavily influenced by Americans born between 1977 and 1992, a diverse, educated group that frequently consumes alcohol, according to a report from Technomic. Members of the demographic are open to new drink experiences, and preferences include craft beer, hard cider, boutique spirits and wine that is on the sweeter side. MediaPost Communications/Marketing Daily (7/10) LinkedInFacebookTwitterEmail this Story
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  Advertising & Marketing 
 
  • From serial to cereal, novela star touts Honey Nut Cheerios
    Spanish-language telenovela star Juan Soler has been tapped by Honey Nut Cheerios for an education program on the dangers of heart disease, expected to reach millions of Latinos nationwide. "We Hispanics need to learn about the health risks of eating diets high in saturated fat and cholesterol, so that we can begin to modify ours," he said. "We also need to begin ingesting more soluble fiber, which helps rid the body of bad cholesterol." Drug Store News (7/10) LinkedInFacebookTwitterEmail this Story
  • Table tennis star serves Old Spice message
    Procter & Gamble has tapped Timothy Wang, star of Team USA's table tennis team, as spokesman for Old Spice. Wang will greet fans and give pointers on the game at a table tennis match July 12 as part of the partnership, which celebrates the London 2012 games and Old Spice's new Champion scent, which has Olympic rings on the packaging. Drug Store News (7/10) LinkedInFacebookTwitterEmail this Story
Hispanic Millennials Are Estimated to Dominate. Hispanic Millennials are US born, bilingual & are estimated to make up 65% of HP 18-29 by 2015. Tr3s, the 100% bilingual/bicultural sister network of MTV, has the most US born, most bilingual & most Millennial TV audience. Learn more about this audience and Tr3s.
  Retail Spotlight 
 
  • Key Food celebrates 75 years with free food and drink
    More than 60 Key Food Stores Co-operative locations are holding customer-appreciation parties this summer, with free food and beverages, as the chain marks its 75th anniversary. Many of the parties include music, face painting and other family entertainment, plus participants receive coupons and a chance to win $75 in Key Food credit. Progressive Grocer (7/10) LinkedInFacebookTwitterEmail this Story
Optimal food texture in less time. Our DIAL-IN® Texture Technology and PRECISA® texture systems help you rapidly target and achieve your texture goals in soups, sauces and dressings. Let our experts help you save money on oils and solids, meet an industry benchmark or enhance pleasing textural attributes. Find out how.
  Sponsored Content 
 

  Health & Wellness 
 
Discover Orlando's Dining & Entertainment Districts
From culinary hotspots to energetic nightlife, Orlando makes business trips more rewarding. Boasting six diverse dining and entertainment districts, Orlando provides an atmosphere that's unique and sophisticated for business dinners, networking and team interaction. Find out how business events are just the beginning at OrlandoDistricts.com.
  GMA News 
  • Supplier benchmarking webinar: does your supplier make the grade?
    Food manufacturers today must strategically place greater emphasis on preventive measures for food safety and defense. In no area is the concept of a food chain more visible than in supplier management. Being able to identify a supplying firm's food safety strengths and challenges is critical to protecting your company and brand integrity.

    On Wednesday, Aug. 8, from 2-4 p.m., GMA will be hosting the webinar, Supplier Benchmarking: Does Your Supplier Make the Grade?, featuring GMA and industry experts who will discuss a variety of methods for reviewing supplier food safety programs to determine whether they are sufficient to ensure food safety, regulatory compliance and other quality assurance attributes. Register for this webinar today. LinkedInFacebookTwitterEmail this Story
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
  • Dairy plan draws opposition
    A proposal that would occasionally call on dairy farmers to limit production faces opposition from food industry groups including FMI, GMA and the National Grocers Association. "We have learned from past experience that government management of commodity supply and demand does not work," the groups said in a letter to the House Agriculture Committee. "Restricting milk supplies will hinder growth in dairy markets and increase dairy product costs, leading to negative long-term consequences for dairy farms, processors, retailers, restaurants, consumers and taxpayers." Progressive Grocer (7/10) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Executive Assistant, Policy and Strategic PlanningGrocery Manufacturers AssociationWashington, DC
Human Resources Business PartnerThe Boston Beer CompanyCincinnati, OH
Off-Centered Packaging ManagerDogfish Head BreweryMilton, DE
Click here to view more job listings.

  SmartQuote 
Better to be occasionally cheated than perpetually suspicious."
--B.C. Forbes,
Scottish financial journalist


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