| News about digital retail commerce |  |
| Top Story |  |  | | - Online retailers aim to fill need for well-fitting bras
Online start-ups True&Co, Adore Me and intiMint are three companies with a common mission -- to help consumers find the bras that fit them best by using questionnaires and algorithms to replace in-store fittings. "A bra is a very difficult product to purchase. It's probably one of the most difficult parts of the body to dress," says AdoreMe CEO Morgan Hermand-Waiche. Fast Company online (7/9)       | Earn 5X Points on Shipping for the first 3 months and 2X thereafter†
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  - How to optimize your site and boost conversions
 Online retailers are moving away from algorithmically driven merchandising approaches and ramping up the use of testing to boost their conversion rates, says Monetate's Bruce Ernst. He shares some insights ahead of Shop.org's Online Merchandising Workshop later this month. Shop.org Blog (7/10) - Report: Europe's online shoppers stay close to home
Few online shoppers in Europe stray to e-commerce companies beyond their home countries, according to the European Commission's annual Digital Agenda Scoreboard. "There are still too many barriers for easy cross-border purchases. As many as 60% of attempted cross-border Internet shopping orders fail due to technical or legal reasons, such as the refusal of non-domestic credit cards," said EC vice president Neelie Kroes. Internet Retailer (7/9) - Survey: Global consumers predict a rise of showrooming
Half of 16,000 global consumers interviewed in a recent Capgemini study say that they expect brick-and-mortar stores to become showrooms in the next eight years, as online and mobile technology continues to offer more digital shopping options. GigaOm (7/9)  | The recruiting ecosystem is changing, led by professional social networks like LinkedIn and social media apps like Jobvite. Examine how the new ecosystem creates a streamlined, scientific and democratic approach to the recruiting process in this free white paper. |
 - Don't turn tweets into transactions
A campaign to let users "pay" for an e-book with a tweeted plug misses the point of social media marketing, Mitch Joel writes. The closed, transactional nature of the exchange means customers have little incentive to become lasting evangelists for the book, Joel writes. Far better to let users tweet after having actually read the book, when they're able to advocate for the brand in a more meaningful way, he writes. TwistImage.com (7/3)  | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clientelling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clientelling. Download your copy now! |
 - Costco debuts mobile app to boost online sales
Costco launched its first mobile application this week, a move that's part of the warehouse giant's push to boost its share of e-commerce. The chain is the second largest U.S. retailer behind Wal-Mart, but it lags behind competitors when it comes to online retail. Forbes (7/9) - Alibaba launches cloud services for sellers
China's Alibaba Group Holding introduced a suite of cloud-computing services to offer vendors more efficient and less costly information technology services, including data storage and supply-chain management. The company also named former Taobao.com chief Jonathan Lu as chief data officer. China Daily (Beijing) (7/10)  | Any business expanding globally needs to be aware of the complex and oftentimes stringent privacy regulations they'll encounter as they move into new markets. In the EU, for instance, a strict regulatory framework that could spell headaches for U.S. businesses who don't have the facts. Download this FREE eBook to avoid common pitfalls and streamline EU legal compliance. |
| Interactive Advertising | | | | | Shop.org Spotlight | | | | - How Nordstrom raises customer experience to new heights
This 111-year-old retailer is not resting after a century of success; it's continuing to evolve the customer experience by leveraging new channels and technology. In a keynote at the Shop.org Annual Summit in Denver, Sept. 10 to 12, Jaime Nordstrom, President of Nordstrom Direct, will share insights into how the company is working to build on its culture of service and take its commitment to customers to a new level. Learn more. - 5 themes driving the future of digital retail
No doubt Google, Amazon, Apple, eBay and Facebook heavily influence the world of online retail at every step. But there are new players, such as Pinterest, also affecting the digital scene right now in big ways. During the May is Marketing Month workshop in New York City, NRF's Tony Fontana gleaned five themes that all digital marketers should be paying attention to now based on presentations by SAS Institute's Lori Schafer, Gilt Groupe's Alexandra Wilkis Wilson, and comScore's Jennifer Vlahavas with The Partnering Group's Peter Leech. Read more. Shop.org Blog (5/11)
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