  | July 10, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | | The Leaderboard |  | | |  | - Lead your team to love organizational change
It's difficult to force people to change, so leaders have to find a way to get their followers to buy in, writes Jim Haudan of Root Learning. "Simply put, leadership means charting a course and people voluntarily deciding it's an adventure they want to go on." Leaders should focus on showing empathy and making people believe that they can change, he explains. Chief Learning Officer online (7/9)        |  | Considering outsourcing key HR functions? Examine data from nearly 170 small to mid-size companies and get quantitative data to support the validity of how outsourcing these functions can produce positive business results. Get the free report now! |
 | | | Sales Strategies | | | |  | - Establish a more productive rhythm for your sales organization
Efficient sales and marketing requires establishing an effective rhythm for important activities, writes David Brock. "When we are working at our peak, we set times to respond to e-mails, for certain meetings, for prospecting, for doing 'paperwork,' for learning something new, for other things." It's important to stay focused on your objectives -- such as increased sales -- to stay on the right track, he writes Partners in Excellence Blog (7/5) |  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 | | - Gartner: Cloud adoption driving surge in IT, telecom spending
The rise of cloud computing and growth of the access technologies it requires are leading to a 3% increase in information technology spending this year, according to research from Gartner, which predicts consumers and businesses will spend slightly more on IT in 2012 than previously forecast. Gartner polled more than 200 industry analysts to generate the new forecast, which says end users will shell out 20% more this year than last on public cloud technologies and spend $1.69 trillion on telecommunication services and infrastructure. The New York Times (tiered subscription model)/Bits blog (7/9) - How score a distraction-free hotel room
Being distracted on a business trip can hurt your performance, so it's important to find a hotel room where you can rest and focus. You should avoid booking rooms that are near the hotel pool or near the elevators, according to Doug Peckham, who oversees the Stoneleigh Hotel & Spa. Travelers should ask hotel staff whether any conferences are going on, and they should consider staying away from hotels that allow pets. CNN (7/9) - Why demographic data is obsolete
Using demographic data for customer relationship management can be problematic, because it can sometimes mislead you about the sorts of products in which your customers may be interested, writes Neil Rosen. The solution is to use "live data," which he describes as "the information that your customers are giving you on an ongoing basis that will help you market to them more effectively." MediaPost Communications/Customer Relationship Marketing blog (7/10)
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French actress and singer |
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