| News about digital retail commerce |  |
- Amazon reportedly acquires map company UpNext
Amazon reportedly has acquired New York-based mapping start-up UpNext for an undisclosed amount. Maps are becoming an increasingly competitive arena for tech companies, including Apple, which plans to replace Google Maps with its own in-house service on iPhones and iPads. Reuters (7/3)       | Top 5 HR Compliance Concerns for Small Business
Small and medium sized companies spend a lot of time focusing on core business issues, but they may overlook one of the most potentially serious and costly issues — regulatory compliance. How do you know what issues to look for in order to protect the company? Download this must-read paper that discusses the top 5 HR compliance issues. |
 - Amazon is "without peers" on magazine's Top 100 Retailers list
Amazon is No. 15 on STORES magazine's annual Top 100 Retailers list and was singled out by editors for its "audacious" business model that hasn't been replicated by competitors. "Amazon redefined broad assortment at low price, much like Wal-Mart once did," said Anne Zybowski, director of retail insight at Kantar Retail, which predicted that Amazon's sales will hit $81 billion in five years. STORES magazine (7/2012) - How Blank Label changed to meet its true market
Blank Label founders Fan Bi and Danny Wong were shocked to discover that the customers who were snapping up their site's custom shirts weren't the hipsters they targeted but 30-something professionals used to shopping at Brooks Brothers. The data led the company to revamp its marketing and website to appeal to its actual customers, a move that helped it achieve $1 million in revenue last year. Inc. online (7/2) - Report: Australia's online retail growth slows
The pace of online retail's growth in Australia has been slowing in recent months, with sales growing 14% in May compared to 19% in March, according to the NAB Online Retail Sales Index released Monday. Overall, online shopping now accounts for 5.2% of all retail spending in Australia. Inside Retailing Online (7/2)  | Knowing your customer better comes with undeniable benefits. But challenges arise from behaviorally-targeted advertising with critical caveats on the management of personally identifiable information. Learn to balance profitable marketing, regulation and consumer trust in this FREE white papaer. |
 | New Media & Technology |  |  | | - Showrooming threat might be overstated, study finds
Bricks-and-mortar electronics retailers worried about shoppers using their stores to check out gadgets in person before buying online might have more to fear from Wal-Mart Stores than Amazon, according to research from the Consumer Electronics Association. Only 8.8% of Best Buy customers also shop for consumer electronics on Amazon, while 24% shop at Wal-Mart, data show. TWICE (7/2) - Best practices for tailoring engaging tweets
Despite legitimate differences in reports about the sweet spot for arousing Twitter engagement, certain rules apply all the time, writes Miranda Miller. Shorter tweets leave room for retweeting with comments, and links add immeasurably to engagement and retweeting. Keep tweets to four a day or face diminishing returns, and if you want customers to retweet, spell it out for them, Miller writes. SearchEngineWatch.com (6/28) | Companies in the News | | | | - J.C. Penney charity drives taps mobile, social, digital media
J.C. Penney's new campaign across mobile devices, social media and other digital channels aims to help improve communities in the real world. The charitable drive invites consumers to round up their purchase totals from the retailer to the nearest dollar, with the excess payment going toward a different highlighted charity partner each month, starting with the USO. MobileCommerceDaily.com (7/3)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | | |  | |  |
- Location, context are key to Blue Moon mobile campaign
A mobile campaign in Flixster's iPhone application directs users to the nearest outlets with Blue Moon products, including bars for a drink before a movie. The MillerCoors location- and context-based ads also link to Blue Moon's mobile site. "Gone are the days of e-mail ads or snail-mail coupons that typically get lost in a pile or overlooked outside of the inbox; location and relevancy create a more polished and actionable experience for a customer in real time," said Rip Gerber, CEO of Locaid Technologies. Mobile Marketer (6/28)  | Free Ebook: 30 Ideas for your Social Media Plan
This ebook discusses 30 ideas that will help your company gain valuable business intelligence by listening intelligently to your community, industry and competitors while using smart analytics to identify which tactics are working. You will also be able to use a social media crisis to turn frustrated clients into lifelong brand advocates and become a truly social business. Download now. |
 | Shop.org Spotlight | | | | - REI, eBags execs talk mobile marketing strategy across platforms, channels
Every retail marketer knows experimenting with mobile is key to a seamless customer experience across all channels. In a post on the Shop.org blog, Chris Wilson, CMO at eBags, and Jeff Klonowski, mobile e-commerce manager at REI, explain how their companies are seeing the average order value for mobile rise steadily higher than desktops. In response, both shared best practices for measuring success across all devices and how to integrate across channels. Read more. Shop.org Blog (5/30) - 5 reasons to monitor competitors' pricing
Understanding one's retail competitors requires regular and accurate pricing, promotion, and assortment monitoring. In a white paper posted on Shop.org, executives from Ugam Interactive outline how to monitor competitors most effectively, including instituting reporting regularity, understanding the frequency, depth and length of competitors' promotions, reviewing historical data in order to forecast future pricing moves, and selecting the right tools to gather and analyze the data. Download the white paper.
| Editor's Note | | | | - SmartBrief will not publish Wednesday
In observance of Independence Day, SmartBrief will not be published Wednesday. Publication will resume Thursday. | SmartQuote | | | |  | Solitude is the salt of personhood. It brings out the authentic flavor of every experience."
--May Sarton,
Belgian-American writer  |
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More than 60% of women who follow retailers on social media are looking for information about specials, compared to 39% of men. Source: 
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