Sub-par marketing materials shouldn't stifle your sales mojo

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July 5, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise The Leaderboard    How you could benefit from working in government for a couple of years Business leaders may shy away from getting involved in government, but the truth is that working for the state can be fulfilling, writes Geoff Smart. There are several advantages to working in government, such as "learning and challenge, achieving meaningful goals, and building a wide variety of relationships," he writes. Harvard Business Review online/HBR Blog Network (7/4)       Hiring exceptional talent is critical to the success of your business. Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than 100%, a business needs great people to thrive. This guide provides best practices for securing the top talent you need to drive business results. Sales Strategies    Tips for super-sizing your team's effectiveness You can help salespeople achieve better results by providing best practices for social media use, writes Jesse Noyes. You should also poll people who participate in webinars and create e-mail templates that include attention-grabbing content. Eloqua/It's All About Revenue blog (7/4)       Sub-par marketing materials shouldn't stifle your sales mojo While salespeople may sometimes have some legitimate complaints about the marketing materials they are given, they shouldn't make excuses for not closing deals, writes Tom Searcy. For example, if you need a picture of a product, use your smartphone to get the job done. You should also ask for feedback from your best customers and gather testimonials, he writes. Inc. online/Explosive Growth blog (7/3)       Why time management is crucial for sales success It's essential to dedicate enough time to managing your roster of salespeople, writes Tony Albachiara. It's important to keep track of how you spend your time and look for ways to become more productive. "There are always ways that you can make your business more efficient and effective, and likewise there are undoubtedly ways you can do the same for yourself," he writes. Sales Benchmark Index/Sales Force Effectiveness Blog (7/2)       Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. Daily Data Points  IMF revises growth forecast downward for U.S. economy The International Monetary Fund expects the U.S. economy to remain weak through 2013, with projected growth of 2% this year and 2.3% next year. The forecast was revised downward slightly from the IMF's outlook in April. The "modest" growth is expected even if lawmakers find a way to avoid the "fiscal cliff" at year-end. The Hill/On the Money blog (7/3)       Other News Growth in construction spending surprises analysts Bloomberg (7/2)       App-based ad spending to reach $7 billion by 2015 CNET (7/3)       On the Road    Tips for comfortable long-haul traveling This blogger offers tips for comfortable, enjoyable long-haul flying: Pick a seat with extra legroom or storage space, pack toiletries and in-flight entertainment devices, wear warm, comfortable clothes, and drink plenty of water. These actions can make the difference, she says, between "arriving at your destination feeling like a deranged zombie, or a coherent member of the human race." CNBC/Road Warrior blog (6/28)       Scan as fast as you work. Scan as fast as 60 pages per minute with the new Canon DR-M160 and increase your productivity with a bigger daily scan volume of up to 7,000 pages. The document quality is improved with a scan resolution as high as 600 DPI. Scan more for less. App Update  Google unveils Mobile App Analytics Google has introduced Mobile App Analytics reports to help developers track the performance of their applications. The reports will allow developers to track a range of metrics, including downloads, retention and in-app purchases. Google has also announced a Google Analytics app for Android. MarketingVOX (7/2)       Featured Content    Small Business Lending Up, Hiring Down Courtney Rubin 6 Steps to Make Your Business Grow While You Sleep Mike Michalowicz Green Tax Breaks You Can Still Get James O'Brien Successful Direct Mail Is All in the Testing Lois Geller How to Use Google Offers for Daily Deals Stephanie Miles Making Small Talk  Mascot races add spice to minor league baseball A number of minor league baseball teams use mascot races to provide fans with a little extra entertainment. For example, Iowa Cubs games include races featuring people dressed as a bag of chips, a hot dog and a soda. The Vancouver Canadians, a Single-A team, have mascots run in a sushi race that includes a blob of wasabi. Slate (7/2)       Position Title Company Name Location Independent Medical Device Sales Representative Competitive Technologies, Inc. Multiple Locations, United States Conference Sales Manager Destination DC Washington, DC Senior Sales Manager, West Universal Electronics Midwest/West region , CA Click here to view more job listings. SmartQuote  Marketing materials can make your job easier, but they are not your job. Your job is selling." --Tom Searcy, author, speaker and consultant, writing at Inc. online       SmartBrief on Sales Partners SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! 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