   | July 5, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Kellogg's debuts custom foodservice program
Kellogg's is introducing "Grow Greatness," which provides business solutions tailored to the demographics of foodservice customers. The program includes an update to the KelloggsFoodAwayFromHome.com site, making it easier for foodservice operators to access industry insights, product information and tools for driving sales. QSRMagazine.com (7/4)       - Hillshire CEO sees opportunity in meat snacks
Sean Connolly, CEO of Hillshire Brands, formed when Sara Lee split last week, described meat snacks as an "emerging market" and said the company will introduce products and expand its reach beyond grocers. "There is a compelling consumer need around getting protein into the snacking occasion, as opposed to some of the hollow calories that they rely on today," he said. Chicago Tribune/Reuters (7/3) - Anheuser-Busch debuts responsible drinking pledge
Thirty years after its "Know When to Say When" campaign, Anheuser-Busch is asking adult drinkers to sign a responsible drinking pledge and share it on Facebook. The pledge, accessed through a new site, www.nationofresponsibledrinkers.com, includes an interactive map, showing the location of others who have taken the pledge. BevIndustry.com (7/2)  | Hiring exceptional talent is critical to the success of your business. Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than 100%, a business needs great people to thrive. This guide provides best practices for securing the top talent you need to drive business results. |
 - Coupon searches are based on stores more than brands
Among shoppers who search for online coupons, 62% base their search on the store at which they will shop, while 14% seek a specific brand, according to research by ShopAtHome.com. "Consumers are really creatures of habit when it comes to looking for coupons," co-founder and CEO Marc Braunstein said. "They go where they know they can consistently find the best deals." Progressive Grocer (7/3) - Food and drink launches show their natural side
Food trends spotlighted by Datamonitor include the rising popularity of grass-fed dairy and meat products, natural sweeteners and the all-natural "caveman diet." Innovation Insight Director Tom Vierhile also sees an increase in launches of textured drinks, such as Fruit2Day, and food and drinks that are red, such as Cherry Good juice and Snapz Crunchy Redbeet chips. FoodNavigator (7/2)  | |  | | | More than financing. Ideas to help build your food business.
At GE Capital, Corporate Finance we're more than bankers. We're builders. With a reputation for helping food and beverage manufacturers and distributors succeed. By providing financing and GE insights that can help you meet your toughest challenges. Find out more at GECapital.com/Food. | |  | |  |
- Facebook must go mobile to conquer the world, says Coke exec
Facebook must get mobile right in order to help brands reach consumers in the developing world, says Coca-Cola Marketing Senior Vice President Wendy Clark. Many millions of low-income consumers access the Web through mobile phones, so it's imperative for Facebook to offer brands ways to reach consumers via mobile applications and ads. "Facebook is the Internet for them," said Clark, who is also a Facebook adviser. "If you start to cut into emerging and developing markets, the mobile phone is the easiest and most direct medium that we can reach consumers with." Bloomberg Businessweek (7/3) - Coke to feature 8 Olympic athletes in spots
Coca-Cola is using the occasion of its London Olympics sponsorship for active-lifestyle messaging, a campaign it says is not in contradiction with its product. "Encouraging people to get active, and providing them with opportunities to do so, has always been at the heart of our brand values," said Coke's Katie Bayne. Eight Olympic athletes will each get their own spot to complement the company's "Move to the Beat" theme. Advertising Age (tiered subscription model) (7/3)  - Summer Can Can Sale will return to ShopRite
For the 10th consecutive year, ShopRite will hold the two-week Summer Can Can Sale, starting Sunday, on popular private-label and national items. The concept, which began 41 years ago as the January Can Can Sale, includes a YouTube channel showing the Can Can dancers and a tool allowing users to combine an uploaded image with an animated version of the dancers and e-mail or share the result with friends. Progressive Grocer (7/3) 
- Study: Sugar increases ad-driven cravings
Researchers say images of high-calorie foods stimulate the brain's "crave" response, particularly if a person is consuming sugary food or drinks at the same time. "Studies have shown that advertisements featuring food make us think of eating, but our research looked at how the brain responds to food cues and how that increases hunger and desire for certain foods," said lead researcher Kathleen Page, who used fMRI imaging to study the brains of subjects while showing food images. San Diego Union-Tribune/The Associated Press (7/2) - Fast-food intake elevates diabetes and heart disease risk
People who eat fast food two to three times weekly are more likely to develop type 2 diabetes and have a greater risk of cardiovascular death, according to a study in Circulation. Researchers said the odds of developing type 2 diabetes are 27%, while the odds of dying from coronary heart disease are 80% higher in those who eat more fast food. Diabetes.co.uk (U.K.) (7/3)  | Any business expanding globally needs to be aware of the complex and oftentimes stringent privacy regulations they'll encounter as they move into new markets. In the EU, for instance, a strict regulatory framework that could spell headaches for U.S. businesses who don't have the facts. Download this FREE eBook to avoid common pitfalls and streamline EU legal compliance. |
 | GMA News |  |  | | - Completed GMA's online HACCP Training? Find out what's next
On Aug. 7 and 8, join GMA for the HACCP Plan Development and Implementation Workshop at GMA headquarters in Washington, D.C. This course is designed to complement GMA's online HACCP Training and provides hands-on experience through the development of a mock HACCP plan to facilitate better understanding of the online material and its application to actual products. Participants will be issued a certificate of participation upon completion of the workshop which can be used to demonstrate compliance with the training requirements of the federal HACCP regulations. For more information or to register, click here now.
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