| News about digital retail commerce |  |
- Movie ticket sales via mobile more than double at Fandango
Movie ticket purchases via mobile devices make up more than a quarter of Fandango's sales, with sales in the latest quarter more than doubling from a year before. "Consumer comfort level with mobile shopping is on the rise. Fandango's surge in mobile ticket sales is definitely evidence of that," said Jessica Yi, chief product officer at Fandango. MobileCommerceDaily.com (7/6)       | Cart Remarketing – How to Engage Shoppers Who Abandon Their Carts. In the fifth installment of Certona's Personalization Metrics series, readers can learn: why shoppers abandon carts, how to re-engage the shopper with email remarketing, best practices for individualized recommendations, and which metrics to consider for success: DOWNLOAD NOW | - TheFind.com carves niche as shopping search platform
TheFind.com is moving ahead with its mission to become the go-to search platform for online fashion and accessories shoppers, with new product listings coming in from retailers as often as every two hours, says spokesman Usher Lieberman. "We want operate as a search engine. So we show stuff that is both paid and not paid. We prioritize stuff that we are getting paid for but only on an apples to apples basis." MediaPost Communications/Marketing Daily (7/5) - China's e-commerce companies defer profit in growth mode
China's online-retail industry is set to overtake U.S. e-commerce as early as next year, according to some estimates, and some companies are taking losses and investing in infrastructure in pursuit of a bigger piece of the fast-growing market. "The profit of almost every e-retailer was very low because they are investing lots of money into infrastructure and hoping to grab more market share," said Jingwen Ruan, chief operating officer of iResearch. Internet Retailer (7/5)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 | New Media & Technology |  |  | | - How social is driving mobile shopping success
Social media has become an integral marketing tool for mobile retailers, and Pinterest is one of the major social sites. Online retailers will boost their returns when they tailor their mobile sites and applications to make it easier for shoppers to share their finds on Pinterest and other social sites, according to Carin Van Vuuren, chief marketing officer of Usablenet. Luxury Daily (7/3)  | Earn 5X Points on Advertising for the first 3 months and 2X thereafter† with The Business Gold Rewards Card from American Express OPEN.
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  - Amazon expands reach of bar-code-scanning app
Amazon is offering bar-code-scanning application Flow Powered by Amazon for Google Android devices, a move likely to expand the showrooming trend while offering Amazon an even richer source of consumer data, experts said. "With Android, Amazon will be able to tell what the demographic of a user is based on the devices that are being used to purchase from the app," said Brennan Hayden, vice president at Wireless Developer Agency. Luxury Daily (7/5) - Superdry looks online for sales growth
UK-based Supergroup aims to partner with a digital ad agency to build a content hub designed to promote e-commerce at Superdry, the company's apparel retail chain. Superdry has been struggling to build same-store sales after a period of rapid growth. Brand Republic (U.K.) (7/3)  | Knowing your customer better comes with undeniable benefits. But challenges arise from behaviorally-targeted advertising with critical caveats on the management of personally identifiable information. Learn to balance profitable marketing, regulation and consumer trust in this FREE white papaer. |
- Mobile is the future, marketers say
The mobile ad business could be worth $18.3 billion by 2015, experts say, with big brands such as Samsung, Coca-Cola and Target eager to boost their mobile outreach. For now, though, marketers are struggling to build ads that use mobile devices' smaller screens effectively without annoying users. "You're dealing with so many fewer pixels that being able to articulate the brand promise and the offer is challenging. ... It needs to be exclusively built for mobile," says Colleen McDuffe, director of marketing for Samsung Mobile USA. Bloomberg Businessweek (7/5) - Brands offer free Wi-Fi in return for viewing ads
Major brands such as Dell, Volvo and Clinique are taking advantage of services such as Samba Mobile and are offering free Wi-Fi for on-the-go mobile users in return for viewing an ad the user selects. Noting that much of advertising is intrusive and delivers messages that consumers don't want, Samba CEO Ben Atherton said, "The solution is not difficult to articulate: Let people select what they want to interact with and when. That's what Samba does, and we know it leads to superior CTRs and engagement." Mobile Marketer (7/6)  | INC: The Keys to Smart and Profitable Business Credit Management — As growing companies focus on closing sales and offering payment terms, it becomes even more critical to establish an effective credit management system. Learn about the tools you need to improve credit processes and mitigate risk. Download the whitepaper today! |
 | Shop.org Spotlight | | | | - Andy Sernovitz: Why good marketing is more about brains than bucks
"Your brand isn't what you say it is, it's what other people say it is," notes Andy Sernovitz, author of "Word of Mouth Marketing" in a recent Shop.org Q&A. Ahead of his Summit keynote in September, Sernovitz shared his favorite word of mouth marketing examples, how retailers should deal with negative product reviews, and the most common social media blunder committed by retail companies. Read more. Shop.org Blog (7/6) - Site experts share 3 tips for increasing conversion
Website redesigns can be a painful process, but when you have the right strategy in place, it can mean the world to developing a sound conversion strategy. The Doctor-is-In sessions at the Shop.org Online Merchandising Workshop will help do just that, and three of the experts leading the one-on-one website critiques share their top website design or usability tip for helping retailers drive conversion. Read more. Shop.org Blog (7/5)
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Retailer's average order value on tablets was $159 last year, compared to $134 on smartphones. Source: 
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