| News about digital retail commerce |  |
- How men and women interact with mobile differently
Men and women in the U.S. tend to prefer to accomplish different tasks on their mobile devices, according to a survey by Prosper Mobile Insights. Women like to confine their social networking and e-mail to mobile, while men are more likely to do their instant messaging and banking exclusively on mobile. eMarketer (7/12)       | How do you translate a brick & mortar experience for the online consumer? Learn how Loehmann's tied existing loyalty programs, in-store returns, and more to their commerce site to meet the demands of today's connected consumer. Download the case study. | - Affiliates drive mobile transactions
Consumers using their smartphones and other mobile gadgets to make purchases increasingly are driven to m-commerce sites from affiliate sites, according to Affiliate Window. Mobile traffic accounted for 12.63% of traffic from affiliates to retailer's sites in June, up from 10.94% the month before. Internet Retailer (7/11) - Why online retailers should send reminders to shoppers
Retargeted display ads work on about one quarter of online shoppers who want to be reminded of products they've searched for on past visits, according to a BizRate Insights survey. "Display retargeting is an effective way to re-engage with customers who have shown a direct interest in specific products," says vice president Hayley Silver. Internet Retailer (7/10)  | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clientelling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clientelling. Download your copy now! |
 | New Media & Technology |  |  | | - Are online games the next marketing frontier?
Playing online games is the top activity for Facebook and smartphone users, and the games offer restaurants two key ways to reach consumers, as big chains McDonald's and Wendy's have already discovered, says Glo Gaming founder Lindsey Port. Eateries can run their commercials while games load or "own" an entire game, which exposes players to the brand throughout the game. Restaurant Management online (7/11) - App gives small businesses a head start on Pinterest
An application called Lexity Pinterest Report lets small businesses and online merchants track their most-pinned products on Pinterest, monitor competitors' activity on the site and target outreach at Pinterest's most influential users. "Pinterest is driving more traffic to our merchants than Facebook or Google ads in many cases. ... We give you a view across all references to your product across Pinterest," says Lexity CEO Amit Kumar. ClickZ (7/11)  | Earn 5X Points on select Business Expenses for the first 3 months†
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  | Companies in the News | | | | - Domino's adds pizza-ordering app for Kindle Fire
Domino's Pizza launched an application in the Amazon Appstore for Android that brings mobile ordering to the Kindle Fire and other Google Android tablets. The chain's app for the Apple iPhone and Android phones has enjoyed soaring popularity. Mobile orders account for 8% of sales, Domino's said. PizzaMarketplace.com (7/11) - Starbucks offers PayPal support on Android
Starbucks is expanding its smartphone offerings with a brand widget for Android home screens and support for PayPal as well as PIN protection for all Starbucks accounts in the U.S. In addition, the coffee chain is introducing its Android application to Canadian and U.K. consumers. TechCrunch (7/11)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | | |  | |  |
- Mobile campaign directs shoppers to Gap outlet stores
With a simple sale message and use of location-based technology, Gap's new mobile campaign using Pandora's application invites customers to the nearest outlet store. Users tapping the ad can access the location feature and browse Gap products on a mobile site, as well as sister sites for Old Navy and Banana Republic. MobileCommerceDaily.com (7/12) - Can Twitter make money without selling out?
Twitter is rethinking its business model in order to boost ad revenues, shutting down some external applications in order to boost traffic and testing a new ad model that would let marketers send promoted tweets without having first sent it to their followers. That's raising concerns about the company's ability to generate short-term profits without angering users and harming its long-term prospects. "They're going to keep compromising themselves over and over again because they need to make money," says programmer Dalton Caldwell. "It's a shame." Reuters (7/11), Adweek (7/11)  | The recruiting ecosystem is changing, led by professional social networks like LinkedIn and social media apps like Jobvite. Examine how the new ecosystem creates a streamlined, scientific and democratic approach to the recruiting process in this free white paper. |
 | Shop.org Spotlight | | | | - HSNi, PETCO, e-tailing group execs: How to meet customers' merchandising expectations
The emergence of new technology creates many opportunities to connect with customers in unique ways, but in turn requires higher and more efficient performance. Shop.org's Head of Research Fiona Swerdlow recaps a recent webinar, where merchandising executives from HSNi, PETCO and the e-tailing group honed in on seven key areas for merchandisers to focus on this year, citing examples in the industry that meet today's omnichannel demands. Read more. Shop.org Blog (6/19)
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Amazon climbed from No. 19 to No. 15 on this year's Top 100 Retailers list, as 2011 U.S. sales jumped 42% to over $26 billion. Source: 
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