| February 21, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Dr Pepper Ten seeks to win over men
Dr Pepper is introducing Dr Pepper Ten, a 10-calorie soft drink it bills as full-flavored and intended for men, even though other companies had troubles with male-centered campaigns for their low-calorie drinks. The Dr Pepper campaign includes a mobile "Man Cave" that travels to male-dominated events like car shows and allows participants to watch TV and play video games. Advertising Age (tiered subscription model) (2/21)        - Cargill shows an appetite for emerging markets
Cargill, which has doubled in size over the past decade, has been acquiring companies around the world, and should soon have more money after deciding to sell its 64% stake in fertilizer company Mosaic Co. The company is investing in "regions that are taking up a greater share of the world's growth," said CEO Greg Page, particularly China, Russia, India and Brazil. Star Tribune (Minneapolis-St. Paul, Minn.) (2/16)  | How to Make Your Case in 30 Seconds or Less
Are you ready to run into Warren Buffet on the street? Are you prepared for an elevator ride with your CEO? This Harvard Management Communication Letter provides eight tips to hone your winning pitch. Order here in hard copy or PDF. (Talking to a group instead? Grab their attention right from the start.) |
 | Trends |  | | | - GMA taps chief of Bruce Foods for board
J.S. "Si" Brown, president and CEO of Bruce Foods, is joining the GMA board of directors. "This is an organization that has been so important to our company and been so effective for the food industry that I am humbled to have been chosen," said Brown, who has been president and CEO of the Louisiana-based company since 1973. Progressive Grocer (2/18) - Baltimore-area grocers reluctantly raise prices
Grocers in and around Baltimore have begun raising prices, as food inflation nationwide is expected to accelerate this year by as much as 3%. "I don't like it because I hear customers, and I understand their pain, but if I don't raise prices, I won't be here," said Richard Kowalewski, owner of Fellner Meats. The Sun (Baltimore) (2/20) - Top brands likely will give General Mills an edge on pricing: General Mills, with brands that are either first or second in their categories, has advertised heavily during the past few years and is well positioned to raise prices without hurting sales volume. Barron's (special access for SmartBrief readers) (2/19)
| Advertising & Marketing | | | | - Coca-Cola, Regal offer trip to "American Idol" finale
Customers who buy a fountain Coca-Cola at a Regal Entertainment Group movie theater can enter a sweepstakes to win a trip to the finale of "American Idol." The beverage company has been an "American Idol" sponsor for all 10 seasons, and this is its second year teaming with Regal on an "American Idol" program. QSRMagazine.com (2/18) - Discount supermarkets see an opportunity in Chicago
Discount supermarket chains, including Save-A-Lot and ALDI, are opening dozens of stores in the Chicago area, focusing on smaller formats and urban neighborhoods. "I think we're going to see more stores close [and] more new formats opening up, especially in the downtown Chicago area," said industry consultant Phil Lempert. Chicago Tribune (2/21)  | Gain insight into the overall health of U.S. businesses and how to leverage new tools to better manage business, while reducing risk exposure. View our on-demand Webinar Gain a clearer picture of small-business risk in an uncertain market. |
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| Science & Technology | | | | - Experts map genome of canola fungus
An international team of researchers said they were able to sequence the genome of Leptosphaeria maculans, a fungus that attacks canola crops, and identify genetically rich and genetically poor areas responsible for the fungus' survival. "By explaining how the disease invades the plant we have a better understanding of what the fungus is likely to do to overcome resistant genes in canola," a university professor said. The study was published in the journal Nature Communications. ABC (Australia) (2/21) | Health & Wellness | | | | | GMA News | | | |
| Government & Food Safety | | | | - USDA grant supports East Coast "broccoli corridor"
Most U.S. broccoli is grown on the West Coast, but that could change thanks to new varieties and a U.S. Department of Agriculture grant of $3.2 million, plus $1.7 million from private investors. The goal is to grow broccoli from Florida to Maine, saving on transportation and giving East Coast farmers a share of the growing market. Bloomberg/The Associated Press (2/21)
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Procter & Gamble has opened its factories and offices in Egypt, which were closed for more than two weeks during protests against the government. The plants, located near Cairo, produce diapers, detergents, bar soap and feminine hygiene products. 
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