 | News about digital retail commerce |  |
 | eCommerce Replatforming Incentives for 2011!
Venda can help you expand internationally, manage all your commerce in one place and test new strategies like mobile and social commerce. Our transparent and efficient business model help us lower costs and provide superior ROI. Visit or call to learn about incentives for upgrading to Venda from Volusion, Marketlive, Demandware or ATG. | - Moda Operandi debuts designer's first online trunk show
Moda Operandi is an online style startup aimed at bringing designers' newest lines to fashion fans just days after they've debuted on the runway. First up is an online trunk show of Alexander Wang's fall styles featured in his New York show this week. The site takes its own photos in the designer's showroom, and enhances the online trunk shows with designer interviews, collection reviews, trend reports and videos. Designers including Carolina Herrera and Vera Wang have signed on for upcoming shows. Women's Wear Daily (subscription required) (2/16)       - HSN aims to boost website with original video content
HSN's website features about 14,000 video clips repackaged from its television shopping shows, and the company is working to create Web-only lifestyle content that will include a feature allowing users to click and buy products shown in the videos. Original content is key, said digital-content director Emery Skolfield, given HSN shoppers expect to see new information when they shift channels. InternetRetailer.com (2/16)  | Target plans to launch its new website for the 2011 holiday season. Bring your talents to our groundbreaking e-commerce initiative as we launch our new Target.com website and continue to lead the explosive mobile retail experience. Join our Talent Community; apply for great new careers, and keep track of what's happening at Target.com! | - Survey: Why consumers stop following brands on social media
Companies that bombard Facebook fans, Twitter followers and e-mail recipients with too many corporate messages that sound the same may find their fan counts falling, according to new research. Consumers queried about their top reasons for dropping social sites said they most often tuned out because they felt flooded with marketing messages that became repetitive and boring. Additionally, the survey found that about 26% of Facebook users qualify as "serial deal seekers" who opt in only to grab bargains and then opt out. ClickZ (2/16) - Best Buy debuts photo-driven, price-comparison app
Best Buy has launched an application for iPhones and Android-based devices that lets consumers comparison shop by snapping photos of products. The app allows shoppers to compare product features as well as prices being offered by Best Buy competitors. TWICE (2/16)  | The Super Bowl isn't the only way to reach 100 million people. Super Bowl: 110 million impressions. Facebook: 500 million interactions. Learn the best way to launch something new on Facebook. Register for the webinar. |
 | Companies in the News |  | | | - Kobo emphasizes separate status after Borders bankruptcy
Borders' bankruptcy filing on Wednesday has no effect on Kobo customers, the company said in a blog post. "The Borders e-book experience is powered by Kobo, an entirely separate company from Borders," Kobo said. "Kobo is financially secure and will continue to maintain your e-book library no matter what happens." ReadWriteWeb.com (2/16) - Google takes aim at Apple with One Pass payment service
Google launched a service that lets users pay for access to multiple online publications with one account and allows publishers to keep more revenue from online content sales than they would through Apple's App Store. Publishers selling content through Google One Pass will pay the company 10% of the subscription price, whereas Apple charges 30%. The Wall Street Journal (2/17)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
What retailers can teach etailers
They are two different worlds, but etail can still learn a lot from retail. Learn 4 key mistakes that make etailers lose out big on sales, and the solutions that even a corner store retailer knows by heart. Ensure your online store really is open for business! No registration required: watch the video now!
Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Interactive Advertising | | | | - How online ad exchanges work
Online advertisers are flocking to online ad exchanges such as AdBrite and DoubleClick Ad Exchange. Fuor Digital's Josh Dreller has compiled a simple guide outlining how exchanges work and how brands can use the technology to optimize their bids. iMedia Connection (2/17) - Facebook snags Microsoft's top global ad exec
Microsoft's vice president for global ad sales, Carolyn Everson, left the company after eight months to become Facebook's vice president of global sales. The two companies have been business partners since the software giant took a $240 million stake in Facebook in 2007, and it's not unusual for employees to move between the two companies. CNET/Microsoft blog (2/15) | Shop.org Spotlight | | | | - Steve Madden president: Find the voice of your consumer
In his role as president of e-Commerce and customer experience for Steve Madden, Andrew Koven is responsible for the brand's seamless customer experience across brick-and-mortar, mobile and social channels. His advice to retailers? "It's critically important that someone in the company be the voice of the customer and at Steve Madden we have many that embrace this perspective." In a recent Q-and-A, Koven shares insights on his philosophy on customer experience, how e-commerce and m-commerce can impact the way consumers experience brands, and which brands are getting customer communications right. Read more. - Shop.org SmartStat: Feb. 17, 2011
 Nearly 80% of retailers ranked driving up customer loyalty as their top strategic objective for 2011, compared with only 65 % last year. Source: Retail Horizons 2011 - NRF forecasts retail sales increase of 4% for 2011
On the heels of seven consecutive months of retail sales growth, NRF's economic forecast for 2011 shows retail industry sales will increase 4% over 2010. NRF President and CEO Matthew Shay commented, "With retailers leading the charge, the economic recovery appears to be gaining some steam." As part of the forecast, NRF has also released the latest Retail Sales Outlook, a quarterly report free to NRF members. Read more.
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